Signs of the Times - August 2016 - (Page 18)

V in y l A pp s By Steve Aust Fit For a King Victory-parade signage emphasizes Cleveland's championship swagger. Steve Aust is ST's Senior Associate Editor. A member of its editorial staff since 2000, his work emphasizes vinyl graphics, architectural and environmental graphics, and 3-D signage. C eveland has arguably the most long-suffering fans in professional sports. Since the 1964 Browns won the NFL title, the "Sixth City" agonized for more than a half century without its Browns, Indians or Cavaliers bringing home a championship. Still, through near-misses and outright disasters, Cleveland's fans remained hopeful and faithful. Finally, the city has been rewarded with a title. Led by LeBron (King) James (who grew up in nearby Akron, OH), Kyrie Irving and Kevin Love, the "Cavs" defeated the Golden State Warriors in a riveting, sevengame series to claim the NBA championship. With the "Cleveland Curse" finally exorcised, the city celebrated in grand fashion. And, as with any high-profile public function, signage played an essential role. Cavs officials hired Cuyahoga Falls, OH-based Central 18 SIGNS OF THE TIMES August 2016 Graphics Inc. to fabricate approximately 16,000 sq. ft. of graphics for the team's late-June victory parade after clinching the series. "We've been working for the Cavaliers since 1993, back when they played in Richfield [Village, a Cleveland suburb]," David Soulsby, Central Graphics' president, said. "It's an amazing organization. They're very loyal to the area." So, when team executives called with the order - and a less-than24-hour turnaround window - the shop sprang into action. The Cavs provided the graphics as

Table of Contents for the Digital Edition of Signs of the Times - August 2016

Signs of the Times - August 2016
ST Update
Technology Update
Why You Should Invest in a Color-Management Device
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review - Epson SureColor S80600
Technology Review - The AXYZ Trident
Shop Ops
Sign Museum News
New Products
Digging Deep
Writing on the Wall
Dostoevsky and the Crane Truck
Penn State Study Assesses Font Legibility
A Crossroads Celebration
Advertising Index
Editorially Speaking

Signs of the Times - August 2016