Signs of the Times - August 2016 - (Page 18)
V in y l A pp s
By Steve Aust
Fit For a King
Victory-parade signage emphasizes Cleveland's
championship swagger.
Steve Aust
is ST's Senior Associate
Editor. A member
of its editorial staff
since 2000, his work
emphasizes vinyl
graphics, architectural
and environmental
graphics, and 3-D
signage.
C
eveland has arguably the most
long-suffering fans in professional
sports. Since the 1964 Browns won
the NFL title, the "Sixth City"
agonized for more than a half century
without its Browns, Indians or
Cavaliers bringing home a championship. Still, through near-misses and
outright disasters, Cleveland's fans
remained hopeful and faithful.
Finally, the city has been rewarded
with a title. Led by LeBron (King)
James (who grew up in nearby Akron,
OH), Kyrie Irving and Kevin Love,
the "Cavs" defeated the Golden
State Warriors in a riveting, sevengame series to claim the NBA championship. With the "Cleveland
Curse" finally exorcised, the city
celebrated in grand fashion.
And, as with any high-profile
public function, signage played an
essential role. Cavs officials hired
Cuyahoga Falls, OH-based Central
18 SIGNS OF THE TIMES August 2016
Graphics Inc. to fabricate approximately 16,000 sq. ft. of graphics for
the team's late-June victory parade
after clinching the series.
"We've been working for the
Cavaliers since 1993, back when
they played in Richfield [Village, a
Cleveland suburb]," David Soulsby,
Central Graphics' president, said.
"It's an amazing organization.
They're very loyal to the area."
So, when team executives called
with the order - and a less-than24-hour turnaround window -
the shop sprang into action. The
Cavs provided the graphics as
Table of Contents for the Digital Edition of Signs of the Times - August 2016
Signs of the Times - August 2016
Contents
ST Update
Technology Update
Why You Should Invest in a Color-Management Device
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review - Epson SureColor S80600
Technology Review - The AXYZ Trident
Shop Ops
Sign Museum News
New Products
Digging Deep
Writing on the Wall
Dostoevsky and the Crane Truck
Penn State Study Assesses Font Legibility
A Crossroads Celebration
Advertising Index
Editorially Speaking
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