Signs of the Times - August 2016 - (Page 40)
Shop O ps
is co-owner of
By Dale Salamacha
Truly, We Say (Part Two)
Media1 finishes its iconic sign for Truly Nolen's
global training headquarters.
Dale's June column provided
backstory about how Truly Nolen,
a prominent pest-control company,
grew - and how its dedication to
unconventional branding influenced
Truly Nolen to hire Media1 (M1) to
transform an expanded-polystyrene globe into a supersized depiction of Planet Earth.
eturning to our discussion about
the globe's fabrication, the globe's
12-ft.-diameter, 24-ft.-deep outer
ring features 100% aluminum construction that's fabricated in two,
6 x 12-ft., arched sections that were
eventually bolted together to form
one giant ring. The text on both
sides of the ring was CNC routercut and backed with white and
yellow translucent acrylic.
Because the frame is 2 ft. deep,
we opted to light this section with
double-sided Sylvania box LEDs,
which we obtained from N. Glantz &
Sons. Using Sylvania's installationgrid system, M1 quickly snapped
modules into the track in the ring's
center. It dispersed even light to
both sides of the copy. Once the
paint department had finished decorating the globe, fabricator Steve
Pass used our tree stand to bolt
each side of the ring encircling the
globe into place.
Next, we built the subframes that
secured the equator and primemeridian lines. The subframes spanned 12 ft. in diameter, circumnavigating the globe's center. These
frames were supposed to be constructed from 3-in. square tubing
- an easy job for our tube-bending
equipment. However, the engineering specs supplied by Sullaway
Engineering called for rigid, hefty
tubing that couldn't be rolled without
crushing it. Steve realized we would
need to manually fabricate these
frames - a much more difficult task.
After a complex process of kerf
cutting, bending, gluing and welding,
we'd completed the frames and sent
them on to our paint department.
Meanwhile, M1 installers dug to
construct the sign's massive, 11 x
11 x 6-ft.-deep footer. The excava-
Using flexible-face material and a forklift, Media1(M1)
fashioned what it called "The Diaper" to maneuver the
painted globe onto the sign's mounting pole.
40 SIGNS OF THE TIMES August 2016
tion proceeded ahead of schedule.
However, in Florida, a foundation
hole must be inspected before concrete can be poured. We typically
dig the footer, drop in plywood
forms and schedule inspection for
as early as possible the following
day. And, we pray for no rain. We
had no such luck with this huge
hole; it rained buckets overnight.
When we met the inspector the
next morning, the hole had grown
into a small sinkhole underneath
the parking lot. It was in danger
of swallowing up parking spaces!
In panic mode, we spent the rest
of the day backfilling the hole,
reforming the footer size and
rescheduling the inspection. We
eventually dodged a crisis, but we
lost valuable field time.
Our next job involved setting
the 12-in. x 15-ft. base pole into
the footer. After $4,000 worth of
concrete was poured, we set the
pole to rise 10 ft. above ground.
Then, we installed the next 8-ft.tall, 8-in.-diameter pole section
pole down and welded it into place.
So, we now had an 18-ft.-long pole
The sign's aluminum arches section were bolted together to
form one giant ring. The text on both sides was cut on a CNC
router and backed with white and yellow translucent acrylic.
Table of Contents for the Digital Edition of Signs of the Times - August 2016
Signs of the Times - August 2016
Why You Should Invest in a Color-Management Device
Technology Review - Epson SureColor S80600
Technology Review - The AXYZ Trident
Sign Museum News
Writing on the Wall
Dostoevsky and the Crane Truck
Penn State Study Assesses Font Legibility
A Crossroads Celebration
Signs of the Times - August 2016