Signs of the Times - August 2016 - (Page 40)

Shop O ps Dale Salamacha is co-owner of Media1/Wrap This! (Longwood, FL). By Dale Salamacha Truly, We Say (Part Two) Media1 finishes its iconic sign for Truly Nolen's global training headquarters. Dale's June column provided backstory about how Truly Nolen, a prominent pest-control company, grew - and how its dedication to unconventional branding influenced Truly Nolen to hire Media1 (M1) to transform an expanded-polystyrene globe into a supersized depiction of Planet Earth. R eturning to our discussion about the globe's fabrication, the globe's 12-ft.-diameter, 24-ft.-deep outer ring features 100% aluminum construction that's fabricated in two, 6 x 12-ft., arched sections that were eventually bolted together to form one giant ring. The text on both sides of the ring was CNC routercut and backed with white and yellow translucent acrylic. Because the frame is 2 ft. deep, we opted to light this section with double-sided Sylvania box LEDs, which we obtained from N. Glantz & Sons. Using Sylvania's installationgrid system, M1 quickly snapped modules into the track in the ring's center. It dispersed even light to both sides of the copy. Once the paint department had finished decorating the globe, fabricator Steve Pass used our tree stand to bolt each side of the ring encircling the globe into place. Prime time Next, we built the subframes that secured the equator and primemeridian lines. The subframes spanned 12 ft. in diameter, circumnavigating the globe's center. These frames were supposed to be constructed from 3-in. square tubing - an easy job for our tube-bending equipment. However, the engineering specs supplied by Sullaway Engineering called for rigid, hefty tubing that couldn't be rolled without crushing it. Steve realized we would need to manually fabricate these frames - a much more difficult task. After a complex process of kerf cutting, bending, gluing and welding, we'd completed the frames and sent them on to our paint department. Meanwhile, M1 installers dug to construct the sign's massive, 11 x 11 x 6-ft.-deep footer. The excava- Using flexible-face material and a forklift, Media1(M1) fashioned what it called "The Diaper" to maneuver the painted globe onto the sign's mounting pole. 40 SIGNS OF THE TIMES August 2016 tion proceeded ahead of schedule. However, in Florida, a foundation hole must be inspected before concrete can be poured. We typically dig the footer, drop in plywood forms and schedule inspection for as early as possible the following day. And, we pray for no rain. We had no such luck with this huge hole; it rained buckets overnight. When we met the inspector the next morning, the hole had grown into a small sinkhole underneath the parking lot. It was in danger of swallowing up parking spaces! In panic mode, we spent the rest of the day backfilling the hole, reforming the footer size and rescheduling the inspection. We eventually dodged a crisis, but we lost valuable field time. Our next job involved setting the 12-in. x 15-ft. base pole into the footer. After $4,000 worth of concrete was poured, we set the pole to rise 10 ft. above ground. Then, we installed the next 8-ft.tall, 8-in.-diameter pole section pole down and welded it into place. So, we now had an 18-ft.-long pole The sign's aluminum arches section were bolted together to form one giant ring. The text on both sides was cut on a CNC router and backed with white and yellow translucent acrylic.

Table of Contents for the Digital Edition of Signs of the Times - August 2016

Signs of the Times - August 2016
ST Update
Technology Update
Why You Should Invest in a Color-Management Device
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review - Epson SureColor S80600
Technology Review - The AXYZ Trident
Shop Ops
Sign Museum News
New Products
Digging Deep
Writing on the Wall
Dostoevsky and the Crane Truck
Penn State Study Assesses Font Legibility
A Crossroads Celebration
Advertising Index
Editorially Speaking

Signs of the Times - August 2016