Signs of the Times - August 2016 - (Page 62)

DIGGING DEEP A gallery of distinctive routed signs By Steve Aust A s long as there's been commerce, there have been signs. As such, the artisans and craftspeople who make signs have provided valuable contributions to their local economies for generations. Although architects, government officials, local-code administrators and others may plot to diminish their role, signs remain the initial point of contact for a city, store, collegiate campus or corporate facility. The craft, naturally, has changed: digital printers have largely supplanted handpainted graphics (although manually rendered murals are making a comeback), and routers, HDU and other modern implements increasingly replace wood and chisels. However, the spirit of craftsmanship continues unabated. This gallery, though design intent, materials or venues may be wildly divergent, emphasizes the common thread of commitment to excellence. 62 SIGNS OF THE TIMES August 2016 Everything is bigger in Texas - a wimpy sign won't persuade the public to enter your doors. Lawless Spirits & Kitchen, a Houstonbased eatery, offers premium cocktails and such gourmet fare as venison sausage, fig prosciutto flatbread and Korean chicken tacos (and, perhaps to placate traditional Texan taste buds, there's also a brisket and grilled-cheese sandwich). According to its website, "Lawless Spirits & Kitchen celebrates the mavericks, dissenters, and nonconformists who have shaped the world with their unbridled courage and unrestrained passion." That's quite a noble mission to embody in a sign. The restaurant's proprietors hired Houston-based National Signs to create an elegantly rustic calling card on the building's exterior fa├žade. The National Signs design team developed the 3 ft. 11 in. x 7 ft. 8 in. sign using CorelDRAW X6. Distinctive accents include a custom-color paint finish completed with Matthews acrylicpolyurethane paint, decorative steel rivet heads and a multilayered cabinet. National Signs MIG-welded a custom-aluminum cabinet that's painted black with Matthews acrylic-polyurethane coatings, multiple layers of polycarbonate, and laminated, second-surface acrylic that was shaped into a classy script on a MultiCam M Series CNC router. Hanley LED Solutions' Peregrine 2072 7,000K white modules provide the handsome signface with after-dark brilliance.

Table of Contents for the Digital Edition of Signs of the Times - August 2016

Signs of the Times - August 2016
ST Update
Technology Update
Why You Should Invest in a Color-Management Device
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review - Epson SureColor S80600
Technology Review - The AXYZ Trident
Shop Ops
Sign Museum News
New Products
Digging Deep
Writing on the Wall
Dostoevsky and the Crane Truck
Penn State Study Assesses Font Legibility
A Crossroads Celebration
Advertising Index
Editorially Speaking

Signs of the Times - August 2016