Signs of the Times - October 2016 - 81

community visual standards and is conveniently located. Buy Tide That floor graphics are supermarket "Buy Tide" signs is a valid conception, but a higher concept is that floor graphics allow interior and site designers to change the character of a room, area or space. Joey Heiob, an Avery Dennison technical specialist, graphic solutions, in his February "Why Look Down" blog, said creative designers are incorporating floor graphics for POP purposes ("Buy Tide"), but also for sporting events, promotions, museum dioramas, displays and home and office decoration. His blog (www.graphics.averydennison.com) displays a freestanding museum exhibit centered on a decorated floor that matches the exhibit theme. Before committing to a client, Joey said to know the graphic's location, the type of foot or vehicle traffic, the base substrate and the expected lifespan. Such information allows you to choose the proper floor media. New technologies form new markets Stephen Emery, EFI's VP of ink and new business development, in a recent paper (www.industrialprintblog.com), said, "During the past decade, the role played by print has evolved from simply providing a mass-produced result. Now, it involves greater creativity through innovation, faster reaction from desktop to finished product and more specialized products that are not just an aesthetic improvement, but bring practical benefits to end customers." Emery speaks of the changing technologies that are driving customer demand and how the effectiveness of new inks and print technologies are providing new and different product/sales ideas. Referencing an EFI view, Emery said that modern, industrial print exceeds the component-type confines of a manufacturing line because of manufacturing innovations that sit outside the graphics arts space, which perform work functions as well as decorative needs. He noted ceramic and textile printing, and digitally printed, thermoformed items specifically, each of which can be employed as graphic enhancements to visual environments. A sales view Jan Lorenc, Lee Skolnick and Craig Berger, in their book What is Exhibition Design? (strandbooks.com), present numerous ideas for high-end wall graphics and, on page one, they succinctly answer their title question by quoting theologian and activist Robert McAfee Brown who said, "Storytelling is the most powerful way to put ideas into the world today." In a signage application, the sales view is to present the storytelling value of wall and floor graphics and their influence on the sign buyer's clients. For example, Lorenc et al. define exhibition design as an integrative The National Infantry Museum and Soldier Center Not every wall graphic goes on a wall. The National Infantry Museum and Soldier Center near Ft. Benning, GA (Columbus, GA) features this "wall" tribute to the infantry soldier. The poly-coated, sheet metal "wall" stands approximately 12 ft. high. The dimensional, Combat Infantryman Badge is thermoformed poly and the text is cut, adhesive-back vinyl. The Combat Infantryman Badge, a US Army military award, is awarded to infantrymen and Special Forces soldiers, who personally fought in active ground combat while assigned as members of either an infantry, ranger or Special Forces unit of brigade size or smaller at any time after December 6, 1941. www.nationalinfantrymuseum.org SIGNS OF THE TIMES www.signweb.com 81 http://www.strandbooks.com http://www.strandbooks.com http://www.industrialprintblog.com http://www.industrialprintblog.com http://www.graphics.averydennison.com http://www.graphics.averydennison.com http://www.nationalinfantrymuseum.org http://www.signweb.com

Table of Contents for the Digital Edition of Signs of the Times - October 2016