Signs of the Times - October 2016 - 82

Air Zoo Floor Graphics More than "Buy Tide" signs, floor graphics can change and enchant an environment, such as shown at the Air Zoo museum, which is located at 6151 Portage Road in Portage, MI (halfway between Detroit and process that, in varying degrees, brings together architecture, interior design, environmental graphic design, print graphics, electronics and digital media, lighting, audio, mechanical interactives and other design disciplines. They said, "Much attention has been given to the power that environments have for imparting and interpreting information, involving audiences and influencing understanding." Again, the storytelling element. We've all seen such visuals in use, e.g., a large wall graphic that presents a strong memorial, informative or participative image. Examples abound, but to present ideas, consider The Infantry Museum in Columbus, GA that displays a dimensional, Infantryman's creed graphic; the Sydney Opera house application of conjoined 3M floor and wall adhesiveback vinyl graphics for a letterpress type exhibit; and the wall graphic images that tell the Germantown Mill Loft's history in Louisville, KY - all enrich the sites' public locations. The Lorenc writers said application possibilities comprise museum exhibitions, retail spaces, tradeshows, themed entertainment venues, information kiosks 82 SIGNS OF THE TIMES October 2016 Chicago). Air Zoo is a Smithsonian-affiliated aerospace and science museum that features more than 100 rare and unique aircraft, spacecraft, interactive exhibits, full-motion flight simulators, indoor amusement park rides, a 4-D theater and hands-on, sciencebased camps and classes. It features multiple wall and floor graphics, plus several large, hand-painted murals. The floor graphic depicts a walk through flower-laden fields of France, a World War II airbase, the deck of the USS Kitty Hawk and a walk in space. Originally painted by Kalamazoo artist Sy Ellens on Masonite boards, the graphics were digitally photographed, enlarged and then re-imaged onto vinyl through Agio Imaging's (Kalamazoo) patented Floorpix™ process. Another Air Zoo notable is the 800 x 32-ft. "Century of Flight" wall mural painted by Rick Herter and Tony Hendrick over a 14-month period. It traces aviation history from the first hot air balloon to modern space flight. The 28,000 sq. ft. mural required 400 gallons of paint. www.airzoo.org and visitor centers, as well as fairs and exhibitions. Easy rider All graphics are visuals applied to various surfaces and in different sizes. The "Easy Rider" display is a classic example - are the framed posters wall graphics? Sure, because any digital print provider can provide such vertical images. The point is to suggest concepts, not specific ideas and then work with the client to produce a sellable product, regardless of the terminology. Nail it Ted Leonhardt, the author and illustrator of "Nail It: Stories for Designers on Negotiating with Confidence," and an SEGD speaker, says he helps creatives achieve their potential through focused negotiation. He says you should think about negotiation as the discovery phase of a project, but recognize that the project is your prospective client - the client states what they need, you provide a solution. He adds, however, that your competitors can do the same. In part, his advice is this: * Do your homework; * Use your intuition to determine * * * * if you can expand or improve the project; Consider conducting a study to determine specific design needs; Suggest something unusual; Explore the results of similar projects that may have failed and suggest workarounds; Study the client deadline and propose an earlier completion, to match an upcoming event. Leonhardt says creatives are more empathetic than the average person and that complexity, coupled with their emotional connection to their work, amplifies their personal discomfort and anxiety, which makes them susceptible to accepting low offers, i.e., "rolling over at the bargaining table." To get around this, he said to test your assumptions by asking well-crafted questions that lead your client to confirm what you have assumed about the project. This moves you to a cooperative environment, one where you are colleagues and not adversaries. He also suggests you have your facts at hand before the meeting and rehearse your presentation and, as well, have an alternative design to suggest. n http://www.airzoo.org

Table of Contents for the Digital Edition of Signs of the Times - October 2016

Signs of the Times - October 2016
Contents
St Update
Technology Update
More Profit From Vehicle Applications
Vinyl Apps
Strictly Electric
Led Update
Software Update
Technology Review
Technology Review
Shop Ops
Sign Museum News
New Products
Building Lobbies and the Digital Domain
Healthcare Boom Boosts Sign Industry
Vertical and Horizontal Dreaming
Advertising Index
Editorially Speaking
Signs of the Times - October 2016 - Intro
Signs of the Times - October 2016 - CT1
Signs of the Times - October 2016 - CT2
Signs of the Times - October 2016 - Signs of the Times - October 2016
Signs of the Times - October 2016 - IBD_L
Signs of the Times - October 2016 - BD
Signs of the Times - October 2016 - Cover2
Signs of the Times - October 2016 - 1
Signs of the Times - October 2016 - Contents
Signs of the Times - October 2016 - 3
Signs of the Times - October 2016 - 4
Signs of the Times - October 2016 - 5
Signs of the Times - October 2016 - 6
Signs of the Times - October 2016 - 7
Signs of the Times - October 2016 - St Update
Signs of the Times - October 2016 - 9
Signs of the Times - October 2016 - 10
Signs of the Times - October 2016 - 11
Signs of the Times - October 2016 - 12
Signs of the Times - October 2016 - 13
Signs of the Times - October 2016 - Technology Update
Signs of the Times - October 2016 - 15
Signs of the Times - October 2016 - More Profit From Vehicle Applications
Signs of the Times - October 2016 - 17
Signs of the Times - October 2016 - Vinyl Apps
Signs of the Times - October 2016 - 19
Signs of the Times - October 2016 - 20
Signs of the Times - October 2016 - 21
Signs of the Times - October 2016 - 22
Signs of the Times - October 2016 - 23
Signs of the Times - October 2016 - Strictly Electric
Signs of the Times - October 2016 - 25
Signs of the Times - October 2016 - 26
Signs of the Times - October 2016 - 27
Signs of the Times - October 2016 - 28
Signs of the Times - October 2016 - 29
Signs of the Times - October 2016 - 30
Signs of the Times - October 2016 - 31
Signs of the Times - October 2016 - 32
Signs of the Times - October 2016 - 33
Signs of the Times - October 2016 - Led Update
Signs of the Times - October 2016 - 35
Signs of the Times - October 2016 - 36
Signs of the Times - October 2016 - 37
Signs of the Times - October 2016 - Software Update
Signs of the Times - October 2016 - 39
Signs of the Times - October 2016 - Technology Review
Signs of the Times - October 2016 - 41
Signs of the Times - October 2016 - Technology Review
Signs of the Times - October 2016 - 43
Signs of the Times - October 2016 - Shop Ops
Signs of the Times - October 2016 - 45
Signs of the Times - October 2016 - 46
Signs of the Times - October 2016 - 47
Signs of the Times - October 2016 - 48
Signs of the Times - October 2016 - 49
Signs of the Times - October 2016 - Sign Museum News
Signs of the Times - October 2016 - 51
Signs of the Times - October 2016 - New Products
Signs of the Times - October 2016 - 53
Signs of the Times - October 2016 - 54
Signs of the Times - October 2016 - 55
Signs of the Times - October 2016 - 56
Signs of the Times - October 2016 - 57
Signs of the Times - October 2016 - 58
Signs of the Times - October 2016 - 59
Signs of the Times - October 2016 - 60
Signs of the Times - October 2016 - 61
Signs of the Times - October 2016 - 62
Signs of the Times - October 2016 - 63
Signs of the Times - October 2016 - 64
Signs of the Times - October 2016 - 65
Signs of the Times - October 2016 - Building Lobbies and the Digital Domain
Signs of the Times - October 2016 - 67
Signs of the Times - October 2016 - 68
Signs of the Times - October 2016 - 69
Signs of the Times - October 2016 - 70
Signs of the Times - October 2016 - 71
Signs of the Times - October 2016 - Healthcare Boom Boosts Sign Industry
Signs of the Times - October 2016 - 73
Signs of the Times - October 2016 - 74
Signs of the Times - October 2016 - 75
Signs of the Times - October 2016 - 76
Signs of the Times - October 2016 - 77
Signs of the Times - October 2016 - Vertical and Horizontal Dreaming
Signs of the Times - October 2016 - 79
Signs of the Times - October 2016 - 80
Signs of the Times - October 2016 - 81
Signs of the Times - October 2016 - 82
Signs of the Times - October 2016 - 83
Signs of the Times - October 2016 - 84
Signs of the Times - October 2016 - 85
Signs of the Times - October 2016 - 86
Signs of the Times - October 2016 - 87
Signs of the Times - October 2016 - 88
Signs of the Times - October 2016 - 89
Signs of the Times - October 2016 - 90
Signs of the Times - October 2016 - 91
Signs of the Times - October 2016 - 92
Signs of the Times - October 2016 - 93
Signs of the Times - October 2016 - 94
Signs of the Times - October 2016 - 95
Signs of the Times - October 2016 - 96
Signs of the Times - October 2016 - 97
Signs of the Times - October 2016 - 98
Signs of the Times - October 2016 - 99
Signs of the Times - October 2016 - 100
Signs of the Times - October 2016 - 101
Signs of the Times - October 2016 - 102
Signs of the Times - October 2016 - 103
Signs of the Times - October 2016 - 104
Signs of the Times - October 2016 - 105
Signs of the Times - October 2016 - 106
Signs of the Times - October 2016 - Advertising Index
Signs of the Times - October 2016 - Editorially Speaking
Signs of the Times - October 2016 - Cover3
Signs of the Times - October 2016 - Cover4
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