Signs of the Times - May 2017 - 30

HOW TO BE
HOSPITABLE
HOTEL SIGNS BECKON GUESTS, ATTRACT TOURISTS
AND CAN BECOME LOCAL LANDMARKS.
BY ROBIN DONOVAN

EDITOR-IN-CHIEF

OSEMITE park
rangers were
confused. The
sign that always
greeted guests
of the park's
well-known
Ahwahnee Hotel had disappeared
from its usual perch. The circleshaped, Art Deco-style metal sign,
mounted atop a stone wall was "a
part of the park's historic fabric," the
Park Service's Scott Gediman told
SFGate.com in late February 2016.
The sign was set to be switched out
due to an upcoming name change
when it mysteriously disappeared.

Y

30

SIGNS OF THE TIMES

MAY 2017

Despite a weeks-long investigation,
the sign hadn't resurfaced by April, so
park officials offered a $1,000 reward
for its safe return, no questions asked.
But the reward was left unclaimed.
A single line from a follow-up
story on SFGate.com says it all:
"Whoever took it came prepared,
because the sign was bolted down
and would have required tools to
pry free."
(Anyone?)
CRAFTING AN IDENTITY
Not every sign starts out as a masterpiece, and not every location is an
instant icon in the way that Yosemite's

historic lodging has been. According to Australian designer Hilary
Lancaster, sometimes you have to
make something out of, well, very
little. Lancaster founded the Londonbased Fusion Interiors Group (FIG),
providing design services to clients
in hospitality, retail and corporate
settings.
Last September, FIG completed a
sleek design for Amsterdam's Urban
Lodge Hotel. The design concept
marries a contemporary urban feel
with a rustic lodge, yielding a minimalist lobby that features poured
concrete, reclaimed wood and a
spate of signage.


http://www.SFGate.com http://www.SFGate.com

Table of Contents for the Digital Edition of Signs of the Times - May 2017

Signs of the Times - May 2017
Contents
From the Editor
St Update
At Large
Technology Review
Leds + Lighting
Vehicles + Vinyl
How to Be Hospitable
Signs Win in a Route
Subcontracting Electric Signage
Strictly Commercial: Big Cat Comin’ at You
New Products
Advertising Index
Last Look
Signs of the Times - May 2017 - Intro
Signs of the Times - May 2017 - BB1
Signs of the Times - May 2017 - BB2
Signs of the Times - May 2017 - Signs of the Times - May 2017
Signs of the Times - May 2017 - BD_L
Signs of the Times - May 2017 - BD
Signs of the Times - May 2017 - Cover2
Signs of the Times - May 2017 - 1
Signs of the Times - May 2017 - Contents
Signs of the Times - May 2017 - 3
Signs of the Times - May 2017 - 4
Signs of the Times - May 2017 - 5
Signs of the Times - May 2017 - 6
Signs of the Times - May 2017 - 7
Signs of the Times - May 2017 - From the Editor
Signs of the Times - May 2017 - 9
Signs of the Times - May 2017 - St Update
Signs of the Times - May 2017 - 11
Signs of the Times - May 2017 - 12
Signs of the Times - May 2017 - 13
Signs of the Times - May 2017 - 14
Signs of the Times - May 2017 - 15
Signs of the Times - May 2017 - 16
Signs of the Times - May 2017 - 17
Signs of the Times - May 2017 - At Large
Signs of the Times - May 2017 - 19
Signs of the Times - May 2017 - 20
Signs of the Times - May 2017 - 21
Signs of the Times - May 2017 - Technology Review
Signs of the Times - May 2017 - 23
Signs of the Times - May 2017 - Leds + Lighting
Signs of the Times - May 2017 - 25
Signs of the Times - May 2017 - Vehicles + Vinyl
Signs of the Times - May 2017 - 27
Signs of the Times - May 2017 - 28
Signs of the Times - May 2017 - 29
Signs of the Times - May 2017 - How to Be Hospitable
Signs of the Times - May 2017 - 31
Signs of the Times - May 2017 - 32
Signs of the Times - May 2017 - 33
Signs of the Times - May 2017 - 34
Signs of the Times - May 2017 - 35
Signs of the Times - May 2017 - Signs Win in a Route
Signs of the Times - May 2017 - 37
Signs of the Times - May 2017 - 38
Signs of the Times - May 2017 - 39
Signs of the Times - May 2017 - 40
Signs of the Times - May 2017 - 41
Signs of the Times - May 2017 - Subcontracting Electric Signage
Signs of the Times - May 2017 - 43
Signs of the Times - May 2017 - 44
Signs of the Times - May 2017 - 45
Signs of the Times - May 2017 - 46
Signs of the Times - May 2017 - 47
Signs of the Times - May 2017 - Strictly Commercial: Big Cat Comin’ at You
Signs of the Times - May 2017 - 49
Signs of the Times - May 2017 - 50
Signs of the Times - May 2017 - 51
Signs of the Times - May 2017 - 52
Signs of the Times - May 2017 - 53
Signs of the Times - May 2017 - New Products
Signs of the Times - May 2017 - 55
Signs of the Times - May 2017 - 56
Signs of the Times - May 2017 - 57
Signs of the Times - May 2017 - 58
Signs of the Times - May 2017 - 59
Signs of the Times - May 2017 - 60
Signs of the Times - May 2017 - 61
Signs of the Times - May 2017 - 62
Signs of the Times - May 2017 - 63
Signs of the Times - May 2017 - 64
Signs of the Times - May 2017 - 65
Signs of the Times - May 2017 - 66
Signs of the Times - May 2017 - 67
Signs of the Times - May 2017 - 68
Signs of the Times - May 2017 - 69
Signs of the Times - May 2017 - 70
Signs of the Times - May 2017 - 71
Signs of the Times - May 2017 - 72
Signs of the Times - May 2017 - 73
Signs of the Times - May 2017 - 74
Signs of the Times - May 2017 - 75
Signs of the Times - May 2017 - 76
Signs of the Times - May 2017 - 77
Signs of the Times - May 2017 - 78
Signs of the Times - May 2017 - 79
Signs of the Times - May 2017 - 80
Signs of the Times - May 2017 - 81
Signs of the Times - May 2017 - 82
Signs of the Times - May 2017 - Advertising Index
Signs of the Times - May 2017 - Last Look
Signs of the Times - May 2017 - Cover3
Signs of the Times - May 2017 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/sott_202010
https://www.nxtbook.com/nxtbooks/STMG/sott_202009
https://www.nxtbook.com/nxtbooks/STMG/sott_202008
https://www.nxtbook.com/nxtbooks/STMG/sott_202007
https://www.nxtbook.com/nxtbooks/STMG/sott_202006
https://www.nxtbook.com/nxtbooks/STMG/sott_202005
https://www.nxtbook.com/nxtbooks/STMG/sott_202004
https://www.nxtbook.com/nxtbooks/STMG/sott_blackbook_2020
https://www.nxtbook.com/nxtbooks/STMG/sott_202003
https://www.nxtbook.com/nxtbooks/STMG/sott_201802
https://www.nxtbook.com/nxtbooks/STMG/sott_201801
https://www.nxtbook.com/nxtbooks/STMG/sott_201712
https://www.nxtbook.com/nxtbooks/STMG/sott_201711
https://www.nxtbook.com/nxtbooks/STMG/sott_201710
https://www.nxtbook.com/nxtbooks/STMG/sott_201709
https://www.nxtbook.com/nxtbooks/STMG/sott_201708
https://www.nxtbook.com/nxtbooks/STMG/sott_201707
https://www.nxtbook.com/nxtbooks/STMG/sott_201706
https://www.nxtbook.com/nxtbooks/STMG/sott_201705
https://www.nxtbook.com/nxtbooks/STMG/sott_201704
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2017
https://www.nxtbook.com/nxtbooks/STMG/sott_201703
https://www.nxtbook.com/nxtbooks/STMG/sott_201702
https://www.nxtbook.com/nxtbooks/STMG/sott_201701
https://www.nxtbook.com/nxtbooks/STMG/sott_201612
https://www.nxtbook.com/nxtbooks/STMG/sott_201611
https://www.nxtbook.com/nxtbooks/STMG/sott_201610
https://www.nxtbook.com/nxtbooks/STMG/sott_201609
https://www.nxtbook.com/nxtbooks/STMG/sott_201608
https://www.nxtbook.com/nxtbooks/STMG/sott_201607
https://www.nxtbook.com/nxtbooks/STMG/sott_201606
https://www.nxtbook.com/nxtbooks/STMG/sott_201605
https://www.nxtbook.com/nxtbooks/STMG/sott_201604
https://www.nxtbook.com/nxtbooks/STMG/sott_201603
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2016
https://www.nxtbook.com/nxtbooks/STMG/sott_201602
https://www.nxtbook.com/nxtbooks/STMG/sott_201601
https://www.nxtbook.com/nxtbooks/STMG/sott_201512
https://www.nxtbook.com/nxtbooks/STMG/sott_201511
https://www.nxtbook.com/nxtbooks/STMG/sott_201510
https://www.nxtbook.com/nxtbooks/STMG/sott_201509
https://www.nxtbook.com/nxtbooks/STMG/sott_201508
https://www.nxtbook.com/nxtbooks/STMG/sott_201507
https://www.nxtbook.com/nxtbooks/STMG/sott_201506
https://www.nxtbook.com/nxtbooks/STMG/sott_201505
https://www.nxtbook.com/nxtbooks/STMG/sott_201504
https://www.nxtbook.com/nxtbooks/STMG/sott_201503
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2015
https://www.nxtbook.com/nxtbooks/STMG/sott_201502
https://www.nxtbook.com/nxtbooks/STMG/sott_201501
https://www.nxtbook.com/nxtbooks/STMG/sott_201412
https://www.nxtbook.com/nxtbooks/STMG/sott_201411
https://www.nxtbook.com/nxtbooks/STMG/sott_201410
https://www.nxtbook.com/nxtbooks/STMG/sott_201409
https://www.nxtbook.com/nxtbooks/STMG/sott_201408
https://www.nxtbook.com/nxtbooks/STMG/sott_201407
https://www.nxtbook.com/nxtbooks/STMG/sott_201406
https://www.nxtbook.com/nxtbooks/STMG/sott_201405
https://www.nxtbook.com/nxtbooks/STMG/sott_201404
https://www.nxtbook.com/nxtbooks/STMG/sott_201403
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2014
https://www.nxtbook.com/nxtbooks/STMG/sott_201402
https://www.nxtbook.com/nxtbooks/STMG/sott_201401
https://www.nxtbook.com/nxtbooks/STMG/sott_201312
https://www.nxtbook.com/nxtbooks/STMG/sott_201311
https://www.nxtbook.com/nxtbooks/STMG/sott_201310
https://www.nxtbook.com/nxtbooks/STMG/sott_201309
https://www.nxtbook.com/nxtbooks/STMG/sott_201308
https://www.nxtbook.com/nxtbooks/STMG/sott_201307
https://www.nxtbook.com/nxtbooks/STMG/sott_201306
https://www.nxtbook.com/nxtbooks/STMG/sott_201305
https://www.nxtbook.com/nxtbooks/STMG/sott_201304
https://www.nxtbook.com/nxtbooks/STMG/sott_201303
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2013
https://www.nxtbook.com/nxtbooks/STMG/sott_201302
https://www.nxtbook.com/nxtbooks/STMG/sott_201301
https://www.nxtbook.com/nxtbooks/STMG/sott_201212
https://www.nxtbook.com/nxtbooks/STMG/sott_201211
https://www.nxtbook.com/nxtbooks/STMG/sott_201210
https://www.nxtbook.com/nxtbooks/STMG/sott_201209
https://www.nxtbook.com/nxtbooks/STMG/sott_201208
https://www.nxtbook.com/nxtbooks/STMG/sott_201207
https://www.nxtbook.com/nxtbooks/STMG/sott_201206
https://www.nxtbook.com/nxtbooks/STMG/sott_201205
https://www.nxtbook.com/nxtbooks/STMG/sott_201204
https://www.nxtbook.com/nxtbooks/STMG/sott_201203
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2012
https://www.nxtbook.com/nxtbooks/STMG/sott_201202
https://www.nxtbook.com/nxtbooks/STMG/sott_201201
https://www.nxtbookmedia.com