Signs of the Times - May 2017 - 46

channel letter maker and shipper. Also, you'll want a clear
agreement with your installer, because if they move the
sign and it isn't specifically insured as cargo, any accidental damage that occurs while in transit won't be covered.
If your subcontractor claims to be insured, ask for a copy
of the covering policy, see that it is recently dated and then
call that insurance company to ensure the policy is in effect.
Of course, other legal entanglements can exist, but two
are etched in stone: The buyer won't pay for an undelivered
sign and the sign seller is the contract-bound provider
required to provide and install an undamaged, workable
sign within the agreed delivery time, even if they (the seller)
must rebuild it at their own expense. Any pre-install, accidentcaused damage is the responsibility of the sign seller and
is unrelated to the sign buyer.
OTHER ELECTRIC SIGNS
If your shop produces vinyl letters and print graphics
and the staff is highly skilled with software and produces
excellent design work, then adding an industrial element
to the shop may be inharmonious with the company character. This doesn't mean you shouldn't get into electric
signage, but you might look at creating a separate division
and hiring someone with sign fabrication and installation
experience to run it. Oppositely, if you're a person who
enjoys mechanics and electrical processes are second
nature, working with electric signs would be much easier
than for someone who, for example, excels at design.
However, this isn't the plank's end.
As with any major change within a signshop, taking on
new types of work requires more than just figuring out
46

SIGNS OF THE TIMES

MAY 2017

PHOTOS BY DAREK JOHNSON

how to do it because even more central is the nature of the
manager or owner and if they have the personality, trust,
interest - and an ability to understand and enjoy the new
work. Thus, channel letters may not float your boat, but
other electric signs might. Flat-screen signage, for example,
is advertised under too many names to remember but may
be best identified as electronic digital signage (EDS). It's a
direction to explore if your shop has no electronics experience; you're essentially selling television screens that, artlessly
put, can be hung from a nail. The simplest content programming is like assembling a PowerPoint presentation.
You can find starter EDS kits online, ones that include
simple software for producing content. From this foundation, you can explore the design and sales of touchscreen
systems, wayfinding systems, video walls and large-scale,
LED video displays. Planar (Alexandria, VA), for example,
provides consultation and products for LCD, LED and rearprojection systems, as well as large-format EDS systems
with the necessary processors and control stations. It
also offers a content developer program. Many other such
firms are listed on the Internet.
I'll close by saying the flat-screen (EDS) sign market
is much easier to enter and has less need for fabrication,
construction and installation expertise, thus a fitting
expansion sphere for small signshops.



Table of Contents for the Digital Edition of Signs of the Times - May 2017

Signs of the Times - May 2017
Contents
From the Editor
St Update
At Large
Technology Review
Leds + Lighting
Vehicles + Vinyl
How to Be Hospitable
Signs Win in a Route
Subcontracting Electric Signage
Strictly Commercial: Big Cat Comin’ at You
New Products
Advertising Index
Last Look
Signs of the Times - May 2017 - Intro
Signs of the Times - May 2017 - BB1
Signs of the Times - May 2017 - BB2
Signs of the Times - May 2017 - Signs of the Times - May 2017
Signs of the Times - May 2017 - BD_L
Signs of the Times - May 2017 - BD
Signs of the Times - May 2017 - Cover2
Signs of the Times - May 2017 - 1
Signs of the Times - May 2017 - Contents
Signs of the Times - May 2017 - 3
Signs of the Times - May 2017 - 4
Signs of the Times - May 2017 - 5
Signs of the Times - May 2017 - 6
Signs of the Times - May 2017 - 7
Signs of the Times - May 2017 - From the Editor
Signs of the Times - May 2017 - 9
Signs of the Times - May 2017 - St Update
Signs of the Times - May 2017 - 11
Signs of the Times - May 2017 - 12
Signs of the Times - May 2017 - 13
Signs of the Times - May 2017 - 14
Signs of the Times - May 2017 - 15
Signs of the Times - May 2017 - 16
Signs of the Times - May 2017 - 17
Signs of the Times - May 2017 - At Large
Signs of the Times - May 2017 - 19
Signs of the Times - May 2017 - 20
Signs of the Times - May 2017 - 21
Signs of the Times - May 2017 - Technology Review
Signs of the Times - May 2017 - 23
Signs of the Times - May 2017 - Leds + Lighting
Signs of the Times - May 2017 - 25
Signs of the Times - May 2017 - Vehicles + Vinyl
Signs of the Times - May 2017 - 27
Signs of the Times - May 2017 - 28
Signs of the Times - May 2017 - 29
Signs of the Times - May 2017 - How to Be Hospitable
Signs of the Times - May 2017 - 31
Signs of the Times - May 2017 - 32
Signs of the Times - May 2017 - 33
Signs of the Times - May 2017 - 34
Signs of the Times - May 2017 - 35
Signs of the Times - May 2017 - Signs Win in a Route
Signs of the Times - May 2017 - 37
Signs of the Times - May 2017 - 38
Signs of the Times - May 2017 - 39
Signs of the Times - May 2017 - 40
Signs of the Times - May 2017 - 41
Signs of the Times - May 2017 - Subcontracting Electric Signage
Signs of the Times - May 2017 - 43
Signs of the Times - May 2017 - 44
Signs of the Times - May 2017 - 45
Signs of the Times - May 2017 - 46
Signs of the Times - May 2017 - 47
Signs of the Times - May 2017 - Strictly Commercial: Big Cat Comin’ at You
Signs of the Times - May 2017 - 49
Signs of the Times - May 2017 - 50
Signs of the Times - May 2017 - 51
Signs of the Times - May 2017 - 52
Signs of the Times - May 2017 - 53
Signs of the Times - May 2017 - New Products
Signs of the Times - May 2017 - 55
Signs of the Times - May 2017 - 56
Signs of the Times - May 2017 - 57
Signs of the Times - May 2017 - 58
Signs of the Times - May 2017 - 59
Signs of the Times - May 2017 - 60
Signs of the Times - May 2017 - 61
Signs of the Times - May 2017 - 62
Signs of the Times - May 2017 - 63
Signs of the Times - May 2017 - 64
Signs of the Times - May 2017 - 65
Signs of the Times - May 2017 - 66
Signs of the Times - May 2017 - 67
Signs of the Times - May 2017 - 68
Signs of the Times - May 2017 - 69
Signs of the Times - May 2017 - 70
Signs of the Times - May 2017 - 71
Signs of the Times - May 2017 - 72
Signs of the Times - May 2017 - 73
Signs of the Times - May 2017 - 74
Signs of the Times - May 2017 - 75
Signs of the Times - May 2017 - 76
Signs of the Times - May 2017 - 77
Signs of the Times - May 2017 - 78
Signs of the Times - May 2017 - 79
Signs of the Times - May 2017 - 80
Signs of the Times - May 2017 - 81
Signs of the Times - May 2017 - 82
Signs of the Times - May 2017 - Advertising Index
Signs of the Times - May 2017 - Last Look
Signs of the Times - May 2017 - Cover3
Signs of the Times - May 2017 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/sott_202010
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https://www.nxtbook.com/nxtbooks/STMG/sott_bg2016
https://www.nxtbook.com/nxtbooks/STMG/sott_201602
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https://www.nxtbook.com/nxtbooks/STMG/sott_201512
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https://www.nxtbook.com/nxtbooks/STMG/sott_201506
https://www.nxtbook.com/nxtbooks/STMG/sott_201505
https://www.nxtbook.com/nxtbooks/STMG/sott_201504
https://www.nxtbook.com/nxtbooks/STMG/sott_201503
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2015
https://www.nxtbook.com/nxtbooks/STMG/sott_201502
https://www.nxtbook.com/nxtbooks/STMG/sott_201501
https://www.nxtbook.com/nxtbooks/STMG/sott_201412
https://www.nxtbook.com/nxtbooks/STMG/sott_201411
https://www.nxtbook.com/nxtbooks/STMG/sott_201410
https://www.nxtbook.com/nxtbooks/STMG/sott_201409
https://www.nxtbook.com/nxtbooks/STMG/sott_201408
https://www.nxtbook.com/nxtbooks/STMG/sott_201407
https://www.nxtbook.com/nxtbooks/STMG/sott_201406
https://www.nxtbook.com/nxtbooks/STMG/sott_201405
https://www.nxtbook.com/nxtbooks/STMG/sott_201404
https://www.nxtbook.com/nxtbooks/STMG/sott_201403
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2014
https://www.nxtbook.com/nxtbooks/STMG/sott_201402
https://www.nxtbook.com/nxtbooks/STMG/sott_201401
https://www.nxtbook.com/nxtbooks/STMG/sott_201312
https://www.nxtbook.com/nxtbooks/STMG/sott_201311
https://www.nxtbook.com/nxtbooks/STMG/sott_201310
https://www.nxtbook.com/nxtbooks/STMG/sott_201309
https://www.nxtbook.com/nxtbooks/STMG/sott_201308
https://www.nxtbook.com/nxtbooks/STMG/sott_201307
https://www.nxtbook.com/nxtbooks/STMG/sott_201306
https://www.nxtbook.com/nxtbooks/STMG/sott_201305
https://www.nxtbook.com/nxtbooks/STMG/sott_201304
https://www.nxtbook.com/nxtbooks/STMG/sott_201303
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2013
https://www.nxtbook.com/nxtbooks/STMG/sott_201302
https://www.nxtbook.com/nxtbooks/STMG/sott_201301
https://www.nxtbook.com/nxtbooks/STMG/sott_201212
https://www.nxtbook.com/nxtbooks/STMG/sott_201211
https://www.nxtbook.com/nxtbooks/STMG/sott_201210
https://www.nxtbook.com/nxtbooks/STMG/sott_201209
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https://www.nxtbook.com/nxtbooks/STMG/sott_201203
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2012
https://www.nxtbook.com/nxtbooks/STMG/sott_201202
https://www.nxtbook.com/nxtbooks/STMG/sott_201201
https://www.nxtbookmedia.com