Signs of the Times - August 2017 - 18
AT LARGE
DAREK
JOHNSON
WOW!
is ST's Editor-at-Large.
Email him at darek.johnson
@stmediagroup.com.
E all say it - Wow! - but
you've surely noticed
that your wows are less
frequent since you've
achieved grownup ranking and a
more jaundiced view of the world.
Like, as a kid, you may have delivered
copious "Wows!" on Disneyland
Resort's Main Street, but as an adult
such "wows" tend to flag. Grownups
are more aware of the smoke and
mirrors; they also wrestle with high
admission fees and five-dollar Pepsi's.
It's the same with other goings-on.
Say, as a teen, watching a AA Fueler
break six seconds might rank a topdrawer "Wow!", but as we season,
our wows require more extraordinariness. The first time to drag a
Ninja foot peg on California's Pacific
Coast Highway, for example; or piloting of a '54 Vette (anywhere), or, sure,
PHOTOS BY LI CUEVAS
When was the last time you really meant it?
W
The Manufactory
18
SIGNS OF THE TIMES
AUGUST 2017
observing Penelope Cruz playing
María in Woody Allen's Vicky Cristina
Barcelona movie. Still, have you
noticed that your wows have lost
emphasis? That instead of the volu-
minous roar - "Wow!" - yours have
lately become more of a woof than a
bark? Is it because everything spectacular has become ordinary - or that
much, but not all, of what the world
lauds as spectacular really isn't?
Nonetheless, last week, I said it,
wow, with enthusiasm. Like, "Wow!"
It's because I walked into the Manufactory, a "makerspace" located in
northern Cincinnati. If you read my
June ISA Sign Expo 2017 review
(see ST, June 2017, page 52), where I
quoted an industry manufacturing
executive who said, "The sign industry
is changing from a creative field to
a manufacturing field" (and that
signmakers need to acknowledge
and act on the ongoing changes in
their profession and gear up for those
changes), you have the subplot. Thusly
informed, I asked ST columnists
Chris and Kathi Morrison about the
executive's statement. We deliberated
http://staging.nxtbook.com/nxtbooks/STMG/sott_201706/stage.php?editor=1&device=flash#/58
Table of Contents for the Digital Edition of Signs of the Times - August 2017
Signs of the Times - August 2017
Contents
From the Editor
St Update
At Large
Tech Review
Shop Ops
Vehicles + Vinyl
Design Matters
Nuts + Bolts
Next Generation
The 2017 National Electrical Code
Dye Trying
Strictly Electric: Under the Big Top
New Products
Advertising Index
Last Look
Signs of the Times - August 2017 - Intro
Signs of the Times - August 2017 - BB1
Signs of the Times - August 2017 - BB2
Signs of the Times - August 2017 - Signs of the Times - August 2017
Signs of the Times - August 2017 - BD_L
Signs of the Times - August 2017 - BD
Signs of the Times - August 2017 - Cover2
Signs of the Times - August 2017 - 1
Signs of the Times - August 2017 - Contents
Signs of the Times - August 2017 - 3
Signs of the Times - August 2017 - 4
Signs of the Times - August 2017 - 5
Signs of the Times - August 2017 - 6
Signs of the Times - August 2017 - 7
Signs of the Times - August 2017 - From the Editor
Signs of the Times - August 2017 - 9
Signs of the Times - August 2017 - St Update
Signs of the Times - August 2017 - 11
Signs of the Times - August 2017 - 12
Signs of the Times - August 2017 - 13
Signs of the Times - August 2017 - 14
Signs of the Times - August 2017 - 15
Signs of the Times - August 2017 - 16
Signs of the Times - August 2017 - 17
Signs of the Times - August 2017 - At Large
Signs of the Times - August 2017 - 19
Signs of the Times - August 2017 - 20
Signs of the Times - August 2017 - 21
Signs of the Times - August 2017 - Tech Review
Signs of the Times - August 2017 - 23
Signs of the Times - August 2017 - Shop Ops
Signs of the Times - August 2017 - 25
Signs of the Times - August 2017 - 26
Signs of the Times - August 2017 - 27
Signs of the Times - August 2017 - Vehicles + Vinyl
Signs of the Times - August 2017 - 29
Signs of the Times - August 2017 - Design Matters
Signs of the Times - August 2017 - 31
Signs of the Times - August 2017 - Nuts + Bolts
Signs of the Times - August 2017 - 33
Signs of the Times - August 2017 - 34
Signs of the Times - August 2017 - 35
Signs of the Times - August 2017 - 36
Signs of the Times - August 2017 - 37
Signs of the Times - August 2017 - Next Generation
Signs of the Times - August 2017 - 39
Signs of the Times - August 2017 - 40
Signs of the Times - August 2017 - 41
Signs of the Times - August 2017 - The 2017 National Electrical Code
Signs of the Times - August 2017 - 43
Signs of the Times - August 2017 - 44
Signs of the Times - August 2017 - 45
Signs of the Times - August 2017 - Dye Trying
Signs of the Times - August 2017 - 47
Signs of the Times - August 2017 - 48
Signs of the Times - August 2017 - 49
Signs of the Times - August 2017 - Strictly Electric: Under the Big Top
Signs of the Times - August 2017 - 51
Signs of the Times - August 2017 - 52
Signs of the Times - August 2017 - 53
Signs of the Times - August 2017 - New Products
Signs of the Times - August 2017 - 55
Signs of the Times - August 2017 - 56
Signs of the Times - August 2017 - 57
Signs of the Times - August 2017 - 58
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Signs of the Times - August 2017 - 80
Signs of the Times - August 2017 - 81
Signs of the Times - August 2017 - 82
Signs of the Times - August 2017 - Advertising Index
Signs of the Times - August 2017 - Last Look
Signs of the Times - August 2017 - Cover3
Signs of the Times - August 2017 - Cover4
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