Signs of the Times - August 2017 - 47
Not easy questions, these, because some shop owners
stir their coffee with a screwdriver; others drink Evian
bottled water. Therefore, first ask if you can see a separate
element of your shop selling and then printing and packaging iPhone covers or personalized golf balls? Or fabric
printing and patterning and then sewing and fitting
tradeshow graphics? Can you deal with such minutiae?
Success in this field hinges on many things, but most
heavily on the nature of the shop. A screwdriver personality
may not have the patience for small details or the finesse
to handle customers who want their dog's portrait on a
dozen T-shirts by tomorrow.
SO, WHAT'S UP, REALLY?
I called Craig Miller, CEO and owner of Pictographics
(Las Vegas) and columnist ("Inside Output") for ST's sister
magazine, Big Picture. I enjoy conversations with Craig.
He's a clear thinking and astute businessperson who,
enjoyably, always tells it straight. In his September 2016,
Big Picture column ("Dye Sublimation on Rigid Materials"),
Craig wrote, "In all of wide- and grand-format printing, if
you select the right printer, ink, paper, and substrate, there
is no combination of print technology and media that can
produce large images that rival dye sublimation to rigid
media. It's simply the best."
Craig knows his stuff. His company produces largeformat, dye-sublimation images, lots of them, so the
above isn't hype - it's his personal, experienced-backed
observation. In that Big Picture column, Craig said the
(dye-sublimation) image superiority is consistent across
all qualitative measures, with bright, vibrant and saturated
colors. It's because the image penetrates the media surface
with dye gasses, he said, and not layered ink drops, which
provide a continuous-tone look that doesn't alter the
media surface sheen. This type of image integration into
the substrate is beautiful. It could be the winning point on
certain bids.
I asked Craig what he sees in the dye-sublimation field
today and learned that he senses a renaissance in largeformat dye-sublimation production. He explained that this
SIGNSOFTHETIMES.COM
47
http://www.SIGNSOFTHETIMES.COM
Table of Contents for the Digital Edition of Signs of the Times - August 2017
Signs of the Times - August 2017
Contents
From the Editor
St Update
At Large
Tech Review
Shop Ops
Vehicles + Vinyl
Design Matters
Nuts + Bolts
Next Generation
The 2017 National Electrical Code
Dye Trying
Strictly Electric: Under the Big Top
New Products
Advertising Index
Last Look
Signs of the Times - August 2017 - Intro
Signs of the Times - August 2017 - BB1
Signs of the Times - August 2017 - BB2
Signs of the Times - August 2017 - Signs of the Times - August 2017
Signs of the Times - August 2017 - BD_L
Signs of the Times - August 2017 - BD
Signs of the Times - August 2017 - Cover2
Signs of the Times - August 2017 - 1
Signs of the Times - August 2017 - Contents
Signs of the Times - August 2017 - 3
Signs of the Times - August 2017 - 4
Signs of the Times - August 2017 - 5
Signs of the Times - August 2017 - 6
Signs of the Times - August 2017 - 7
Signs of the Times - August 2017 - From the Editor
Signs of the Times - August 2017 - 9
Signs of the Times - August 2017 - St Update
Signs of the Times - August 2017 - 11
Signs of the Times - August 2017 - 12
Signs of the Times - August 2017 - 13
Signs of the Times - August 2017 - 14
Signs of the Times - August 2017 - 15
Signs of the Times - August 2017 - 16
Signs of the Times - August 2017 - 17
Signs of the Times - August 2017 - At Large
Signs of the Times - August 2017 - 19
Signs of the Times - August 2017 - 20
Signs of the Times - August 2017 - 21
Signs of the Times - August 2017 - Tech Review
Signs of the Times - August 2017 - 23
Signs of the Times - August 2017 - Shop Ops
Signs of the Times - August 2017 - 25
Signs of the Times - August 2017 - 26
Signs of the Times - August 2017 - 27
Signs of the Times - August 2017 - Vehicles + Vinyl
Signs of the Times - August 2017 - 29
Signs of the Times - August 2017 - Design Matters
Signs of the Times - August 2017 - 31
Signs of the Times - August 2017 - Nuts + Bolts
Signs of the Times - August 2017 - 33
Signs of the Times - August 2017 - 34
Signs of the Times - August 2017 - 35
Signs of the Times - August 2017 - 36
Signs of the Times - August 2017 - 37
Signs of the Times - August 2017 - Next Generation
Signs of the Times - August 2017 - 39
Signs of the Times - August 2017 - 40
Signs of the Times - August 2017 - 41
Signs of the Times - August 2017 - The 2017 National Electrical Code
Signs of the Times - August 2017 - 43
Signs of the Times - August 2017 - 44
Signs of the Times - August 2017 - 45
Signs of the Times - August 2017 - Dye Trying
Signs of the Times - August 2017 - 47
Signs of the Times - August 2017 - 48
Signs of the Times - August 2017 - 49
Signs of the Times - August 2017 - Strictly Electric: Under the Big Top
Signs of the Times - August 2017 - 51
Signs of the Times - August 2017 - 52
Signs of the Times - August 2017 - 53
Signs of the Times - August 2017 - New Products
Signs of the Times - August 2017 - 55
Signs of the Times - August 2017 - 56
Signs of the Times - August 2017 - 57
Signs of the Times - August 2017 - 58
Signs of the Times - August 2017 - 59
Signs of the Times - August 2017 - 60
Signs of the Times - August 2017 - 61
Signs of the Times - August 2017 - 62
Signs of the Times - August 2017 - 63
Signs of the Times - August 2017 - 64
Signs of the Times - August 2017 - 65
Signs of the Times - August 2017 - 66
Signs of the Times - August 2017 - 67
Signs of the Times - August 2017 - 68
Signs of the Times - August 2017 - 69
Signs of the Times - August 2017 - 70
Signs of the Times - August 2017 - 71
Signs of the Times - August 2017 - 72
Signs of the Times - August 2017 - 73
Signs of the Times - August 2017 - 74
Signs of the Times - August 2017 - 75
Signs of the Times - August 2017 - 76
Signs of the Times - August 2017 - 77
Signs of the Times - August 2017 - 78
Signs of the Times - August 2017 - 79
Signs of the Times - August 2017 - 80
Signs of the Times - August 2017 - 81
Signs of the Times - August 2017 - 82
Signs of the Times - August 2017 - Advertising Index
Signs of the Times - August 2017 - Last Look
Signs of the Times - August 2017 - Cover3
Signs of the Times - August 2017 - Cover4
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