Signs of the Times - November 2017 - 42

Fliphound's Billboard Cost & Impact Calculator (left) estimates impressions, unique viewers, view retention and other
data for a potential advertising campaign. Fliphound also allows advertisers to observe real-time pricing information
on individual billboards.
to launching in 2013, Robertson
was the CEO (and still is) of Atomic
Billboards, based in Wichita, KS that
owns billboard locations in Wichita
and Oklahoma. Atomic was the
first digital billboard enterprise to
partner with Fliphound (also based
in Wichita).
Fliphound, which claims it operates
the largest online independent digital
billboard network in the country,
goes to great lengths to assist potential
advertisers. Simply entering a zip code
on Fliphound's website reveals if billboards are available in an advertiser's
target area, and what a quarter-slot
(ad appears about every four minutes
for six to eight seconds), half-slot (ad
appears roughly every two minutes
42

SIGNS OF THE TIMES

NOVEMBER 2017

for six to eight seconds) and full slot
(every minute for six to eight seconds)
could cost if the campaign is run for
one, two or four weeks. Fliphound's
Billboard Audience Impact Calculator
also computes an ad campaign's
"estimated reach" of a target audience
in a specific market. "The bottom line
is: Can you bring advertisers to the
table?" Robertson said. "That's the
question."
Fliphound advertisers can purchase
ads in a handful of ways. Buying
through contracting and/or packages
nets guaranteed impressions and the
ability to set up campaigns. Real-time
bidding allows potential advertisers
to launch campaigns with a click of
their mouse.

Like Blip, Fliphound offers a wealth
of analytics and data insights for
advertisers while also featuring the
backing of a notable manufacturer
(Daktronics; Brookings, SD), a big
reason why Fliphound is able to provide advertisers access to nearly 600
billboard locations in the US. "We
have thousands of registered advertisers and hundreds of people who
have bought ads on our network,"
Robertson said.
PLAYING THE LONG GAME
"What they're doing is interesting,
[but] it's still a relatively small part
of what's going on in terms of transactions," said Stephen Freitas, chief
marketing officer for the Outdoor



Table of Contents for the Digital Edition of Signs of the Times - November 2017

Signs of the Times - November 2017
Contents
From the Editor
St Update
At Large
Tech Review
Leds + Lighting
Vehicles + Vinyl
Shop Ops
Expand Your Shop
A Rising Tide
Strictly Wholesale: When in Rome
New Products
The Cutting Edge
A Known Quantity
Engraving New Products
Advertising Index
Last Look
Signs of the Times - November 2017 - Intro
Signs of the Times - November 2017 - BB1
Signs of the Times - November 2017 - BB2
Signs of the Times - November 2017 - Signs of the Times - November 2017
Signs of the Times - November 2017 - BD_L
Signs of the Times - November 2017 - BD
Signs of the Times - November 2017 - Cover2
Signs of the Times - November 2017 - 1
Signs of the Times - November 2017 - Contents
Signs of the Times - November 2017 - 3
Signs of the Times - November 2017 - 4
Signs of the Times - November 2017 - 5
Signs of the Times - November 2017 - 6
Signs of the Times - November 2017 - 7
Signs of the Times - November 2017 - From the Editor
Signs of the Times - November 2017 - 9
Signs of the Times - November 2017 - St Update
Signs of the Times - November 2017 - 11
Signs of the Times - November 2017 - 12
Signs of the Times - November 2017 - 13
Signs of the Times - November 2017 - 14
Signs of the Times - November 2017 - 15
Signs of the Times - November 2017 - 16
Signs of the Times - November 2017 - 17
Signs of the Times - November 2017 - At Large
Signs of the Times - November 2017 - 19
Signs of the Times - November 2017 - 20
Signs of the Times - November 2017 - 21
Signs of the Times - November 2017 - Tech Review
Signs of the Times - November 2017 - 23
Signs of the Times - November 2017 - Leds + Lighting
Signs of the Times - November 2017 - 25
Signs of the Times - November 2017 - Vehicles + Vinyl
Signs of the Times - November 2017 - 27
Signs of the Times - November 2017 - 28
Signs of the Times - November 2017 - 29
Signs of the Times - November 2017 - Shop Ops
Signs of the Times - November 2017 - 31
Signs of the Times - November 2017 - 32
Signs of the Times - November 2017 - 33
Signs of the Times - November 2017 - Expand Your Shop
Signs of the Times - November 2017 - 35
Signs of the Times - November 2017 - 36
Signs of the Times - November 2017 - 37
Signs of the Times - November 2017 - 38
Signs of the Times - November 2017 - 39
Signs of the Times - November 2017 - A Rising Tide
Signs of the Times - November 2017 - 41
Signs of the Times - November 2017 - 42
Signs of the Times - November 2017 - 43
Signs of the Times - November 2017 - Strictly Wholesale: When in Rome
Signs of the Times - November 2017 - 45
Signs of the Times - November 2017 - 46
Signs of the Times - November 2017 - 47
Signs of the Times - November 2017 - New Products
Signs of the Times - November 2017 - 49
Signs of the Times - November 2017 - 50
Signs of the Times - November 2017 - 51
Signs of the Times - November 2017 - 52
Signs of the Times - November 2017 - 53
Signs of the Times - November 2017 - 54
Signs of the Times - November 2017 - 55
Signs of the Times - November 2017 - 56
Signs of the Times - November 2017 - 57
Signs of the Times - November 2017 - The Cutting Edge
Signs of the Times - November 2017 - 59
Signs of the Times - November 2017 - 60
Signs of the Times - November 2017 - 61
Signs of the Times - November 2017 - 62
Signs of the Times - November 2017 - 63
Signs of the Times - November 2017 - 64
Signs of the Times - November 2017 - 65
Signs of the Times - November 2017 - A Known Quantity
Signs of the Times - November 2017 - 67
Signs of the Times - November 2017 - 68
Signs of the Times - November 2017 - 69
Signs of the Times - November 2017 - Engraving New Products
Signs of the Times - November 2017 - 71
Signs of the Times - November 2017 - 72
Signs of the Times - November 2017 - 73
Signs of the Times - November 2017 - 74
Signs of the Times - November 2017 - 75
Signs of the Times - November 2017 - 76
Signs of the Times - November 2017 - 77
Signs of the Times - November 2017 - 78
Signs of the Times - November 2017 - 79
Signs of the Times - November 2017 - 80
Signs of the Times - November 2017 - 81
Signs of the Times - November 2017 - 82
Signs of the Times - November 2017 - 83
Signs of the Times - November 2017 - 84
Signs of the Times - November 2017 - 85
Signs of the Times - November 2017 - 86
Signs of the Times - November 2017 - 87
Signs of the Times - November 2017 - 88
Signs of the Times - November 2017 - 89
Signs of the Times - November 2017 - 90
Signs of the Times - November 2017 - 91
Signs of the Times - November 2017 - 92
Signs of the Times - November 2017 - 93
Signs of the Times - November 2017 - 94
Signs of the Times - November 2017 - Advertising Index
Signs of the Times - November 2017 - Last Look
Signs of the Times - November 2017 - Cover3
Signs of the Times - November 2017 - Cover4
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