Signs of the Times - November 2017 - 44
STRICTLY WHOLESALE
WHEN IN ROME
DO AS THE CHANNEL
LETTERS DO.
JOHN BAYLIS
MARKETING DIRECTOR
DIRECT SIGN WHOLESALE,
DENVER
OST sign companies order
their channel
letters from
wholesalers
due to the cost
and machinery
involved. If you've ever wondered
what goes on behind the scenes,
here's a look.
M
Direct Sign Wholesale (Denver) fabricated and delivered this channel letterlogo box restaurant sign for Café Roma, a client of local shop Kerley Signs
(Landover, MD).
One of Direct Sign Wholesale's
clients, Kerley Signs (Landover, MD),
recently ordered an interesting channel letter sign: Café Roma. This sign
included a number of custom elements
(including a logo box, vinyl overlays
and a custom-paint color) which made
Routing the channel letters for the sign from "sign grade" acrylic, the best
choice for letters with a thin width, or stroke.
44
SIGNS OF THE TIMES
NOVEMBER 2017
for a detailed production process.
"This project was a direct result of
relationship building," said Patricia
Kerley Rust, head of sales/business
development for Kerley Signs. "My
father, Tom, has known Lenny Romano
of Nardi Construction [Kerley's client]
for 20 years, and we have worked with
them on several signage projects.
When their company requested this
sign, we relied on our relationship
with Direct Sign Wholesale." And so,
our job began.
ROUTING THE LETTERS
One of the initial channel letter production steps is routing both the
acrylic letter faces and metal backs.
The letter faces are produced from
acrylic and the backs from aluminum.
Routing cuts specified shapes from
various material sheets using a CNC
interface.
This sign's custom font was an
important production consideration.
Table of Contents for the Digital Edition of Signs of the Times - November 2017
Signs of the Times - November 2017
Contents
From the Editor
St Update
At Large
Tech Review
Leds + Lighting
Vehicles + Vinyl
Shop Ops
Expand Your Shop
A Rising Tide
Strictly Wholesale: When in Rome
New Products
The Cutting Edge
A Known Quantity
Engraving New Products
Advertising Index
Last Look
Signs of the Times - November 2017 - Intro
Signs of the Times - November 2017 - BB1
Signs of the Times - November 2017 - BB2
Signs of the Times - November 2017 - Signs of the Times - November 2017
Signs of the Times - November 2017 - BD_L
Signs of the Times - November 2017 - BD
Signs of the Times - November 2017 - Cover2
Signs of the Times - November 2017 - 1
Signs of the Times - November 2017 - Contents
Signs of the Times - November 2017 - 3
Signs of the Times - November 2017 - 4
Signs of the Times - November 2017 - 5
Signs of the Times - November 2017 - 6
Signs of the Times - November 2017 - 7
Signs of the Times - November 2017 - From the Editor
Signs of the Times - November 2017 - 9
Signs of the Times - November 2017 - St Update
Signs of the Times - November 2017 - 11
Signs of the Times - November 2017 - 12
Signs of the Times - November 2017 - 13
Signs of the Times - November 2017 - 14
Signs of the Times - November 2017 - 15
Signs of the Times - November 2017 - 16
Signs of the Times - November 2017 - 17
Signs of the Times - November 2017 - At Large
Signs of the Times - November 2017 - 19
Signs of the Times - November 2017 - 20
Signs of the Times - November 2017 - 21
Signs of the Times - November 2017 - Tech Review
Signs of the Times - November 2017 - 23
Signs of the Times - November 2017 - Leds + Lighting
Signs of the Times - November 2017 - 25
Signs of the Times - November 2017 - Vehicles + Vinyl
Signs of the Times - November 2017 - 27
Signs of the Times - November 2017 - 28
Signs of the Times - November 2017 - 29
Signs of the Times - November 2017 - Shop Ops
Signs of the Times - November 2017 - 31
Signs of the Times - November 2017 - 32
Signs of the Times - November 2017 - 33
Signs of the Times - November 2017 - Expand Your Shop
Signs of the Times - November 2017 - 35
Signs of the Times - November 2017 - 36
Signs of the Times - November 2017 - 37
Signs of the Times - November 2017 - 38
Signs of the Times - November 2017 - 39
Signs of the Times - November 2017 - A Rising Tide
Signs of the Times - November 2017 - 41
Signs of the Times - November 2017 - 42
Signs of the Times - November 2017 - 43
Signs of the Times - November 2017 - Strictly Wholesale: When in Rome
Signs of the Times - November 2017 - 45
Signs of the Times - November 2017 - 46
Signs of the Times - November 2017 - 47
Signs of the Times - November 2017 - New Products
Signs of the Times - November 2017 - 49
Signs of the Times - November 2017 - 50
Signs of the Times - November 2017 - 51
Signs of the Times - November 2017 - 52
Signs of the Times - November 2017 - 53
Signs of the Times - November 2017 - 54
Signs of the Times - November 2017 - 55
Signs of the Times - November 2017 - 56
Signs of the Times - November 2017 - 57
Signs of the Times - November 2017 - The Cutting Edge
Signs of the Times - November 2017 - 59
Signs of the Times - November 2017 - 60
Signs of the Times - November 2017 - 61
Signs of the Times - November 2017 - 62
Signs of the Times - November 2017 - 63
Signs of the Times - November 2017 - 64
Signs of the Times - November 2017 - 65
Signs of the Times - November 2017 - A Known Quantity
Signs of the Times - November 2017 - 67
Signs of the Times - November 2017 - 68
Signs of the Times - November 2017 - 69
Signs of the Times - November 2017 - Engraving New Products
Signs of the Times - November 2017 - 71
Signs of the Times - November 2017 - 72
Signs of the Times - November 2017 - 73
Signs of the Times - November 2017 - 74
Signs of the Times - November 2017 - 75
Signs of the Times - November 2017 - 76
Signs of the Times - November 2017 - 77
Signs of the Times - November 2017 - 78
Signs of the Times - November 2017 - 79
Signs of the Times - November 2017 - 80
Signs of the Times - November 2017 - 81
Signs of the Times - November 2017 - 82
Signs of the Times - November 2017 - 83
Signs of the Times - November 2017 - 84
Signs of the Times - November 2017 - 85
Signs of the Times - November 2017 - 86
Signs of the Times - November 2017 - 87
Signs of the Times - November 2017 - 88
Signs of the Times - November 2017 - 89
Signs of the Times - November 2017 - 90
Signs of the Times - November 2017 - 91
Signs of the Times - November 2017 - 92
Signs of the Times - November 2017 - 93
Signs of the Times - November 2017 - 94
Signs of the Times - November 2017 - Advertising Index
Signs of the Times - November 2017 - Last Look
Signs of the Times - November 2017 - Cover3
Signs of the Times - November 2017 - Cover4
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