Signs of the Times - January 2018 - 50

STRICTLY COMMERCIAL

BRUSHING UP
MAMMOTH SIGNS
CAPS OFF A NEW
AND IMPROVED
DENTAL DISPLAY.

CURT LOUT
OWNER,
MAMMOTH HANDCRAFTED SIGNS,
HOT SPRINGS, SD

VERY once in a
while, life teaches
us a lesson.
Sometimes the
learning comes
years later, but
often it arrives
sooner than you expect. This was our
experience at Mammoth Handcrafted
Signs in our hometown of Hot Springs,
SD, just a few hours from Mt. Rushmore.
Our first attempt at a new sign for
Massa Dental blew away in a storm
wind the very day we installed it. But
that detail is near the end of my story
and lies far ahead.

E

TREATMENT PLAN
After the initial designs and subsequent
refinements were made, a toothbrushthemed sign was agreed upon. The
design called for the toothbrush shape
to be cut from 18-lb. sandblasted
HDU sandwiched around a skeleton
of ¾-in. square steel tubing, which
50

SIGNS OF THE TIMES

JANUARY 2018

Mammoth Signs' first attempt at a sign for a local dentists' practice.
A strong wind broke the link between the sign foam and frame on the
same day it was installed.
was to be the framework and post for
hanging the main signage. Toward
the end of the design phase, the
client requested additional signs
featuring the dentists' names.
Due to the size and shape of the
toothbrush, we outsourced its routing
to Tim Chayka, owner of TC Custom
Woodworking (Black Hawk, SD). His
team cut and routed a space for the
steel frame spine of the toothbrush.
Next, we primed and painted the brush
façades with 1 Shot Imitation Gold.
The substrate for the signs with

the dentists' names was first primed
and painted, then masked off. After
sandblasting, we kept the mask in
place while painting the background,
making the process quicker and
reducing the risk of painting over the
names. Once the paint dried, all that
was left was to remove the flashing
that remained around the masked
areas with a pass of high-grit sandpaper
and minimal paint touchups. We also
travelled nearly 70 miles to a previous
collaborator, Alan Dalhman, owner
of Nitro Alley Inc. (Rapid City, SD),



Table of Contents for the Digital Edition of Signs of the Times - January 2018

Signs of the Times - January 2018
Contents
From the Editor
St Update
At Large
Tech Review
Leds + Lighting
Vehicles + Vinyl
Shop Ops
Strike a Pose
Reflected Glory
Channel Your Energy
First Impression
Strictly Commercial: Brushing Up
New Products
Advertising Index
Last Look
Signs of the Times - January 2018 - Intro
Signs of the Times - January 2018 - BB1
Signs of the Times - January 2018 - BB2
Signs of the Times - January 2018 - Signs of the Times - January 2018
Signs of the Times - January 2018 - CT1
Signs of the Times - January 2018 - CT2
Signs of the Times - January 2018 - Cover2
Signs of the Times - January 2018 - 1
Signs of the Times - January 2018 - Contents
Signs of the Times - January 2018 - 3
Signs of the Times - January 2018 - 4
Signs of the Times - January 2018 - 5
Signs of the Times - January 2018 - 6
Signs of the Times - January 2018 - 7
Signs of the Times - January 2018 - From the Editor
Signs of the Times - January 2018 - 9
Signs of the Times - January 2018 - St Update
Signs of the Times - January 2018 - 11
Signs of the Times - January 2018 - 12
Signs of the Times - January 2018 - 13
Signs of the Times - January 2018 - 14
Signs of the Times - January 2018 - 15
Signs of the Times - January 2018 - 16
Signs of the Times - January 2018 - 17
Signs of the Times - January 2018 - 18
Signs of the Times - January 2018 - 19
Signs of the Times - January 2018 - At Large
Signs of the Times - January 2018 - 21
Signs of the Times - January 2018 - 22
Signs of the Times - January 2018 - 23
Signs of the Times - January 2018 - Tech Review
Signs of the Times - January 2018 - 25
Signs of the Times - January 2018 - Leds + Lighting
Signs of the Times - January 2018 - 27
Signs of the Times - January 2018 - Vehicles + Vinyl
Signs of the Times - January 2018 - 29
Signs of the Times - January 2018 - 30
Signs of the Times - January 2018 - 31
Signs of the Times - January 2018 - Shop Ops
Signs of the Times - January 2018 - 33
Signs of the Times - January 2018 - 34
Signs of the Times - January 2018 - 35
Signs of the Times - January 2018 - Reflected Glory
Signs of the Times - January 2018 - 37
Signs of the Times - January 2018 - 38
Signs of the Times - January 2018 - 39
Signs of the Times - January 2018 - 40
Signs of the Times - January 2018 - 41
Signs of the Times - January 2018 - Channel Your Energy
Signs of the Times - January 2018 - 43
Signs of the Times - January 2018 - 44
Signs of the Times - January 2018 - 45
Signs of the Times - January 2018 - First Impression
Signs of the Times - January 2018 - 47
Signs of the Times - January 2018 - 48
Signs of the Times - January 2018 - 49
Signs of the Times - January 2018 - Strictly Commercial: Brushing Up
Signs of the Times - January 2018 - 51
Signs of the Times - January 2018 - 52
Signs of the Times - January 2018 - 53
Signs of the Times - January 2018 - 54
Signs of the Times - January 2018 - 55
Signs of the Times - January 2018 - New Products
Signs of the Times - January 2018 - 57
Signs of the Times - January 2018 - 58
Signs of the Times - January 2018 - 59
Signs of the Times - January 2018 - 60
Signs of the Times - January 2018 - 61
Signs of the Times - January 2018 - 62
Signs of the Times - January 2018 - 63
Signs of the Times - January 2018 - 64
Signs of the Times - January 2018 - 65
Signs of the Times - January 2018 - 66
Signs of the Times - January 2018 - 67
Signs of the Times - January 2018 - 68
Signs of the Times - January 2018 - 69
Signs of the Times - January 2018 - 70
Signs of the Times - January 2018 - 71
Signs of the Times - January 2018 - 72
Signs of the Times - January 2018 - 73
Signs of the Times - January 2018 - 74
Signs of the Times - January 2018 - 75
Signs of the Times - January 2018 - 76
Signs of the Times - January 2018 - 77
Signs of the Times - January 2018 - 78
Signs of the Times - January 2018 - 79
Signs of the Times - January 2018 - 80
Signs of the Times - January 2018 - 81
Signs of the Times - January 2018 - 82
Signs of the Times - January 2018 - Advertising Index
Signs of the Times - January 2018 - Last Look
Signs of the Times - January 2018 - Cover3
Signs of the Times - January 2018 - Cover4
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https://www.nxtbook.com/nxtbooks/STMG/sott_201512
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https://www.nxtbook.com/nxtbooks/STMG/sott_201503
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2015
https://www.nxtbook.com/nxtbooks/STMG/sott_201502
https://www.nxtbook.com/nxtbooks/STMG/sott_201501
https://www.nxtbook.com/nxtbooks/STMG/sott_201412
https://www.nxtbook.com/nxtbooks/STMG/sott_201411
https://www.nxtbook.com/nxtbooks/STMG/sott_201410
https://www.nxtbook.com/nxtbooks/STMG/sott_201409
https://www.nxtbook.com/nxtbooks/STMG/sott_201408
https://www.nxtbook.com/nxtbooks/STMG/sott_201407
https://www.nxtbook.com/nxtbooks/STMG/sott_201406
https://www.nxtbook.com/nxtbooks/STMG/sott_201405
https://www.nxtbook.com/nxtbooks/STMG/sott_201404
https://www.nxtbook.com/nxtbooks/STMG/sott_201403
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2014
https://www.nxtbook.com/nxtbooks/STMG/sott_201402
https://www.nxtbook.com/nxtbooks/STMG/sott_201401
https://www.nxtbook.com/nxtbooks/STMG/sott_201312
https://www.nxtbook.com/nxtbooks/STMG/sott_201311
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https://www.nxtbook.com/nxtbooks/STMG/sott_201309
https://www.nxtbook.com/nxtbooks/STMG/sott_201308
https://www.nxtbook.com/nxtbooks/STMG/sott_201307
https://www.nxtbook.com/nxtbooks/STMG/sott_201306
https://www.nxtbook.com/nxtbooks/STMG/sott_201305
https://www.nxtbook.com/nxtbooks/STMG/sott_201304
https://www.nxtbook.com/nxtbooks/STMG/sott_201303
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2013
https://www.nxtbook.com/nxtbooks/STMG/sott_201302
https://www.nxtbook.com/nxtbooks/STMG/sott_201301
https://www.nxtbook.com/nxtbooks/STMG/sott_201212
https://www.nxtbook.com/nxtbooks/STMG/sott_201211
https://www.nxtbook.com/nxtbooks/STMG/sott_201210
https://www.nxtbook.com/nxtbooks/STMG/sott_201209
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https://www.nxtbook.com/nxtbooks/STMG/sott_201204
https://www.nxtbook.com/nxtbooks/STMG/sott_201203
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2012
https://www.nxtbook.com/nxtbooks/STMG/sott_201202
https://www.nxtbook.com/nxtbooks/STMG/sott_201201
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