Signs of the Times - February 2018 - 30

VEHICLES + VINYL

knew that by splitting the difference
of that ΒΌ in., it wouldn't be noticeable. After all, this van had 3D bubbles to look at.
DISPROPORTIONAL
OPPOSITE REACTION
Seven days prior to launching and
with no other advertising (we were
finishing up at the client's site!), our

client had 12 people stop him at
various locations (parking lots, traffic
lights, etc.) and ask for his business
card. Out of those 12, six booked
jobs immediately. This instantaneous
response shows that the wrap does
what we set out to do - disrupt and
command attention.
Jobs like this are cool, and this
one will be tough beat. I'd like to

experiment more with 3D wrap
elements, and eventually, I'm going
to find my way to combine LED into
a wrap while keeping it feasible for
fleet uses. Regardless of all the bells
and whistles, every successful wrap
design starts with a solid brand.
Without it, you'll never build a
disruptive wrap. Fit in or stand out.
Choose wisely.

3D BUBBLES? NO TROUBLES
HRIS Prenovost, vice president and install team
lead at azpro (Avondale, AZ) enjoys working
with Dan Antonelli and the KickCharge team.
"A lot of ad agencies struggle to deliver practical
ideas that are ready to go," Chris said. "Dan's team does a
great job getting us print-ready work." In return, azpro sends
color proofs on 3M wrap film to both KickCharge and
their clients for added assurance. Sometimes azpro and
KickCharge collaborate throughout the design process,
"to ensure that the ideas they have dreamt up are actually
achievable," Chris said. Obviously, the 3D bubbles of The
Carpet Chemist project popped up in this category.
Chris' team put several options to the test. "We tried

C

30

SIGNS OF THE TIMES

FEBRUARY 2018

everything from glass beads to large glass circles," he said,
"and we settled on modifying Bath Bomb Mold [ornaments] to fit the application." Chris' team cut the flat
edges of the ornaments down, leaving semi-spheres. They
printed the film for the wrap on azpro's HP Latex 3000
using 3M IJ180Cv3 vinyl and Scotchcal 8518 laminate,
then adhered the spheres to the body of the van using
clear silicone after the wrap was applied.
"We didn't decide on the best way to proceed until after
the install had already started," Chris said. "Due to the
quick turn [six days from artwork release to install], we
ended up having to next day air the Bath Bomb bubbles
to our installer, who we had flown to Louisville." With
the final modifications made in the parking lot, azpro's
installer "bubble wrapped" The Carpet Chemist van and
started a chain reaction.
-Mark Kissling



Table of Contents for the Digital Edition of Signs of the Times - February 2018

Signs of the Times - February 2018
From the Editor
St Update
At Large
Tech Review
Vehicles + Vinyl
Design Matters
Nuts + Bolts
The Ultimate Soft Sell
Coming to Light
Buy, Merge or Go Home?
New Products
Advertising Index
Last Look
Signs of the Times - February 2018 - Intro
Signs of the Times - February 2018 - BB1
Signs of the Times - February 2018 - BB2
Signs of the Times - February 2018 - CT1
Signs of the Times - February 2018 - CT2
Signs of the Times - February 2018 - Signs of the Times - February 2018
Signs of the Times - February 2018 - Cover2
Signs of the Times - February 2018 - 1
Signs of the Times - February 2018 - 2
Signs of the Times - February 2018 - 3
Signs of the Times - February 2018 - 4
Signs of the Times - February 2018 - 5
Signs of the Times - February 2018 - 6
Signs of the Times - February 2018 - 7
Signs of the Times - February 2018 - From the Editor
Signs of the Times - February 2018 - 9
Signs of the Times - February 2018 - St Update
Signs of the Times - February 2018 - 11
Signs of the Times - February 2018 - 12
Signs of the Times - February 2018 - 13
Signs of the Times - February 2018 - 14
Signs of the Times - February 2018 - 15
Signs of the Times - February 2018 - 16
Signs of the Times - February 2018 - 17
Signs of the Times - February 2018 - 18
Signs of the Times - February 2018 - 19
Signs of the Times - February 2018 - At Large
Signs of the Times - February 2018 - 21
Signs of the Times - February 2018 - 22
Signs of the Times - February 2018 - 23
Signs of the Times - February 2018 - Tech Review
Signs of the Times - February 2018 - 25
Signs of the Times - February 2018 - Vehicles + Vinyl
Signs of the Times - February 2018 - 27
Signs of the Times - February 2018 - 28
Signs of the Times - February 2018 - 29
Signs of the Times - February 2018 - 30
Signs of the Times - February 2018 - 31
Signs of the Times - February 2018 - Design Matters
Signs of the Times - February 2018 - 33
Signs of the Times - February 2018 - 34
Signs of the Times - February 2018 - 35
Signs of the Times - February 2018 - Nuts + Bolts
Signs of the Times - February 2018 - 37
Signs of the Times - February 2018 - 38
Signs of the Times - February 2018 - 39
Signs of the Times - February 2018 - The Ultimate Soft Sell
Signs of the Times - February 2018 - 41
Signs of the Times - February 2018 - 42
Signs of the Times - February 2018 - 43
Signs of the Times - February 2018 - 44
Signs of the Times - February 2018 - 45
Signs of the Times - February 2018 - Coming to Light
Signs of the Times - February 2018 - 47
Signs of the Times - February 2018 - 48
Signs of the Times - February 2018 - 49
Signs of the Times - February 2018 - 50
Signs of the Times - February 2018 - 51
Signs of the Times - February 2018 - Buy, Merge or Go Home?
Signs of the Times - February 2018 - 53
Signs of the Times - February 2018 - 54
Signs of the Times - February 2018 - 55
Signs of the Times - February 2018 - New Products
Signs of the Times - February 2018 - 57
Signs of the Times - February 2018 - 58
Signs of the Times - February 2018 - 59
Signs of the Times - February 2018 - 60
Signs of the Times - February 2018 - 61
Signs of the Times - February 2018 - 62
Signs of the Times - February 2018 - 63
Signs of the Times - February 2018 - 64
Signs of the Times - February 2018 - 65
Signs of the Times - February 2018 - 66
Signs of the Times - February 2018 - 67
Signs of the Times - February 2018 - 68
Signs of the Times - February 2018 - 69
Signs of the Times - February 2018 - 70
Signs of the Times - February 2018 - 71
Signs of the Times - February 2018 - 72
Signs of the Times - February 2018 - 73
Signs of the Times - February 2018 - 74
Signs of the Times - February 2018 - 75
Signs of the Times - February 2018 - 76
Signs of the Times - February 2018 - 77
Signs of the Times - February 2018 - 78
Signs of the Times - February 2018 - 79
Signs of the Times - February 2018 - 80
Signs of the Times - February 2018 - 81
Signs of the Times - February 2018 - 82
Signs of the Times - February 2018 - Advertising Index
Signs of the Times - February 2018 - Last Look
Signs of the Times - February 2018 - Cover3
Signs of the Times - February 2018 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/sott_202010
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https://www.nxtbook.com/nxtbooks/STMG/sott_bg2015
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https://www.nxtbook.com/nxtbooks/STMG/sott_201501
https://www.nxtbook.com/nxtbooks/STMG/sott_201412
https://www.nxtbook.com/nxtbooks/STMG/sott_201411
https://www.nxtbook.com/nxtbooks/STMG/sott_201410
https://www.nxtbook.com/nxtbooks/STMG/sott_201409
https://www.nxtbook.com/nxtbooks/STMG/sott_201408
https://www.nxtbook.com/nxtbooks/STMG/sott_201407
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https://www.nxtbook.com/nxtbooks/STMG/sott_201405
https://www.nxtbook.com/nxtbooks/STMG/sott_201404
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https://www.nxtbook.com/nxtbooks/STMG/sott_bg2014
https://www.nxtbook.com/nxtbooks/STMG/sott_201402
https://www.nxtbook.com/nxtbooks/STMG/sott_201401
https://www.nxtbook.com/nxtbooks/STMG/sott_201312
https://www.nxtbook.com/nxtbooks/STMG/sott_201311
https://www.nxtbook.com/nxtbooks/STMG/sott_201310
https://www.nxtbook.com/nxtbooks/STMG/sott_201309
https://www.nxtbook.com/nxtbooks/STMG/sott_201308
https://www.nxtbook.com/nxtbooks/STMG/sott_201307
https://www.nxtbook.com/nxtbooks/STMG/sott_201306
https://www.nxtbook.com/nxtbooks/STMG/sott_201305
https://www.nxtbook.com/nxtbooks/STMG/sott_201304
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https://www.nxtbook.com/nxtbooks/STMG/sott_201301
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