Signs of the Times - February 2018 - 33

HIDING IN PLAIN SIGHT Depending on the time of year

and angle of approach, these Fort Thomas, KY signs can
fluctuate between very noticeable and nearly invisible.

principles, such as proper kerning
and spacing of legible serif and sansserif fonts. The board can also be easily
changed in case of damage, fading or
if the city logo and fonts were to be
updated.
This brings us to Fort Thomas, my
hometown. These were the most
recent installations, and came at the
greatest expense. Through posted city
council minutes, local newspapers
and social media, I was able to follow
the design and approval process each
step of the way in near real-time. I was
very impressed as the drawings were

revealed, and the budget approved.
The ambitious design incorporated
the city's iconic tower (a prominent
feature of the now-defunct Fort
Thomas Army post), and included
an attractive typographic layout.
After the five identical signs had
been installed, I drove around the
perimeter of the city, hoping to get
photos. (Doesn't everyone do this?!)
Even though I'm familiar with the area,
the signs were hard to find. I drove
past the city boundaries a few times
before noticing them. My heart sank.
Focusing primarily on the impressive

design, planners had neglected to
take into account the contrast required
to make these signs stand out from
the landscapes they are set against.
Many friends and neighbors
have noticed this as well, and hope
that some sort of solution can be
achieved. Placing a white backboard
behind the text, powder-coating
it a different color, or some sort of
landscaping solutions have all been
mentioned.
In the meantime, let this serve as a
cautionary tale to always remember
the five P's.

what lies
beneath

More sign archeology: When developers
removed the fa├žade of this building
in downtown Cincinnati, they uncovered an almost completely intact
coffee shop sign.
The painted wooden letters provide
a window back to the styles and colors
in vogue during the 1970's.
It's unclear what will become of this
interesting discovery, but the American
Sign Museum has been notified.

SIGNSOFTHETIMES.COM

33


http://www.SIGNSOFTHETIMES.COM

Table of Contents for the Digital Edition of Signs of the Times - February 2018

Signs of the Times - February 2018
From the Editor
St Update
At Large
Tech Review
Vehicles + Vinyl
Design Matters
Nuts + Bolts
The Ultimate Soft Sell
Coming to Light
Buy, Merge or Go Home?
New Products
Advertising Index
Last Look
Signs of the Times - February 2018 - Intro
Signs of the Times - February 2018 - BB1
Signs of the Times - February 2018 - BB2
Signs of the Times - February 2018 - CT1
Signs of the Times - February 2018 - CT2
Signs of the Times - February 2018 - Signs of the Times - February 2018
Signs of the Times - February 2018 - Cover2
Signs of the Times - February 2018 - 1
Signs of the Times - February 2018 - 2
Signs of the Times - February 2018 - 3
Signs of the Times - February 2018 - 4
Signs of the Times - February 2018 - 5
Signs of the Times - February 2018 - 6
Signs of the Times - February 2018 - 7
Signs of the Times - February 2018 - From the Editor
Signs of the Times - February 2018 - 9
Signs of the Times - February 2018 - St Update
Signs of the Times - February 2018 - 11
Signs of the Times - February 2018 - 12
Signs of the Times - February 2018 - 13
Signs of the Times - February 2018 - 14
Signs of the Times - February 2018 - 15
Signs of the Times - February 2018 - 16
Signs of the Times - February 2018 - 17
Signs of the Times - February 2018 - 18
Signs of the Times - February 2018 - 19
Signs of the Times - February 2018 - At Large
Signs of the Times - February 2018 - 21
Signs of the Times - February 2018 - 22
Signs of the Times - February 2018 - 23
Signs of the Times - February 2018 - Tech Review
Signs of the Times - February 2018 - 25
Signs of the Times - February 2018 - Vehicles + Vinyl
Signs of the Times - February 2018 - 27
Signs of the Times - February 2018 - 28
Signs of the Times - February 2018 - 29
Signs of the Times - February 2018 - 30
Signs of the Times - February 2018 - 31
Signs of the Times - February 2018 - Design Matters
Signs of the Times - February 2018 - 33
Signs of the Times - February 2018 - 34
Signs of the Times - February 2018 - 35
Signs of the Times - February 2018 - Nuts + Bolts
Signs of the Times - February 2018 - 37
Signs of the Times - February 2018 - 38
Signs of the Times - February 2018 - 39
Signs of the Times - February 2018 - The Ultimate Soft Sell
Signs of the Times - February 2018 - 41
Signs of the Times - February 2018 - 42
Signs of the Times - February 2018 - 43
Signs of the Times - February 2018 - 44
Signs of the Times - February 2018 - 45
Signs of the Times - February 2018 - Coming to Light
Signs of the Times - February 2018 - 47
Signs of the Times - February 2018 - 48
Signs of the Times - February 2018 - 49
Signs of the Times - February 2018 - 50
Signs of the Times - February 2018 - 51
Signs of the Times - February 2018 - Buy, Merge or Go Home?
Signs of the Times - February 2018 - 53
Signs of the Times - February 2018 - 54
Signs of the Times - February 2018 - 55
Signs of the Times - February 2018 - New Products
Signs of the Times - February 2018 - 57
Signs of the Times - February 2018 - 58
Signs of the Times - February 2018 - 59
Signs of the Times - February 2018 - 60
Signs of the Times - February 2018 - 61
Signs of the Times - February 2018 - 62
Signs of the Times - February 2018 - 63
Signs of the Times - February 2018 - 64
Signs of the Times - February 2018 - 65
Signs of the Times - February 2018 - 66
Signs of the Times - February 2018 - 67
Signs of the Times - February 2018 - 68
Signs of the Times - February 2018 - 69
Signs of the Times - February 2018 - 70
Signs of the Times - February 2018 - 71
Signs of the Times - February 2018 - 72
Signs of the Times - February 2018 - 73
Signs of the Times - February 2018 - 74
Signs of the Times - February 2018 - 75
Signs of the Times - February 2018 - 76
Signs of the Times - February 2018 - 77
Signs of the Times - February 2018 - 78
Signs of the Times - February 2018 - 79
Signs of the Times - February 2018 - 80
Signs of the Times - February 2018 - 81
Signs of the Times - February 2018 - 82
Signs of the Times - February 2018 - Advertising Index
Signs of the Times - February 2018 - Last Look
Signs of the Times - February 2018 - Cover3
Signs of the Times - February 2018 - Cover4
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