Signs of the Times - February 2018 - 42
rebranded to an unused warehouse that's transformed
overnight into a pop-up shop. "With fabric," Sanders said,
"everything goes up and comes down quickly. It's almost like
you were never there" - except for the lasting impressions
left on those who were lucky enough to be present.
THINKING SMALLER, SOFTER
After nearly 60 years in business, BPGraphics' team in
Phoenix is well-known for their craftsmanship, expertise
and exceptional work in large-, wide- and grand-format
printing. Operating from its 66,000-sq.-ft.-plus production
facility, the company offers a complete line of screen
and digital printing and finishing in-house, according to
Nicholas Spade, director of marketing.
"Much of our work is still in OOH [out-of-home], such
as building wraps, train wraps, billboards," said Spade.
"But smaller scale, soft-signage sales like fabrics, hanging
banners, step-and-repeats and store windows continue to
grow from one year to the next."
Many airports, Spade continued, are replacing backlits
with fabrics because they're easier to change out and
42
SIGNS OF THE TIMES
FEBRUARY 2018
have sound-dampening properties in high-trafficked
areas. Companies exhibiting at conferences and tradeshows, he added, are looking for more cost-effective,
travel-friendly solutions, and seem to be moving from
full booths to expandable three-wall setups that can fit
in a travel bag.
One of the biggest advantages in the "shift to soft?"
Shipping. "As transportation prices increase and it becomes
more expensive to send giant crates with rigid signs across
the country," Spade said, "the allure of folding up an 8 x 12-ft.
piece of fabric, throwing it in a small box and shipping it
overnight for a fraction of the cost not only saves money,
but makes rushes easier, too."
And rush they can. On the shop's PrinterEvolution
Evo33 DS, a water-based dye-sublimation press, BPGraphics
can produce up to 1,300 sq. ft. of graphics at 126-in.-wide
per hour. The prints are then transferred onto a wide variety
of fabrics using 400° of heat and extreme pressure from
their Monti Antonio 901 Heat Calender.
The specialized equipment that creates fabric's beautiful,
bold textures and colors is more challenging to run than
Table of Contents for the Digital Edition of Signs of the Times - February 2018
Signs of the Times - February 2018
From the Editor
St Update
At Large
Tech Review
Vehicles + Vinyl
Design Matters
Nuts + Bolts
The Ultimate Soft Sell
Coming to Light
Buy, Merge or Go Home?
New Products
Advertising Index
Last Look
Signs of the Times - February 2018 - Intro
Signs of the Times - February 2018 - BB1
Signs of the Times - February 2018 - BB2
Signs of the Times - February 2018 - CT1
Signs of the Times - February 2018 - CT2
Signs of the Times - February 2018 - Signs of the Times - February 2018
Signs of the Times - February 2018 - Cover2
Signs of the Times - February 2018 - 1
Signs of the Times - February 2018 - 2
Signs of the Times - February 2018 - 3
Signs of the Times - February 2018 - 4
Signs of the Times - February 2018 - 5
Signs of the Times - February 2018 - 6
Signs of the Times - February 2018 - 7
Signs of the Times - February 2018 - From the Editor
Signs of the Times - February 2018 - 9
Signs of the Times - February 2018 - St Update
Signs of the Times - February 2018 - 11
Signs of the Times - February 2018 - 12
Signs of the Times - February 2018 - 13
Signs of the Times - February 2018 - 14
Signs of the Times - February 2018 - 15
Signs of the Times - February 2018 - 16
Signs of the Times - February 2018 - 17
Signs of the Times - February 2018 - 18
Signs of the Times - February 2018 - 19
Signs of the Times - February 2018 - At Large
Signs of the Times - February 2018 - 21
Signs of the Times - February 2018 - 22
Signs of the Times - February 2018 - 23
Signs of the Times - February 2018 - Tech Review
Signs of the Times - February 2018 - 25
Signs of the Times - February 2018 - Vehicles + Vinyl
Signs of the Times - February 2018 - 27
Signs of the Times - February 2018 - 28
Signs of the Times - February 2018 - 29
Signs of the Times - February 2018 - 30
Signs of the Times - February 2018 - 31
Signs of the Times - February 2018 - Design Matters
Signs of the Times - February 2018 - 33
Signs of the Times - February 2018 - 34
Signs of the Times - February 2018 - 35
Signs of the Times - February 2018 - Nuts + Bolts
Signs of the Times - February 2018 - 37
Signs of the Times - February 2018 - 38
Signs of the Times - February 2018 - 39
Signs of the Times - February 2018 - The Ultimate Soft Sell
Signs of the Times - February 2018 - 41
Signs of the Times - February 2018 - 42
Signs of the Times - February 2018 - 43
Signs of the Times - February 2018 - 44
Signs of the Times - February 2018 - 45
Signs of the Times - February 2018 - Coming to Light
Signs of the Times - February 2018 - 47
Signs of the Times - February 2018 - 48
Signs of the Times - February 2018 - 49
Signs of the Times - February 2018 - 50
Signs of the Times - February 2018 - 51
Signs of the Times - February 2018 - Buy, Merge or Go Home?
Signs of the Times - February 2018 - 53
Signs of the Times - February 2018 - 54
Signs of the Times - February 2018 - 55
Signs of the Times - February 2018 - New Products
Signs of the Times - February 2018 - 57
Signs of the Times - February 2018 - 58
Signs of the Times - February 2018 - 59
Signs of the Times - February 2018 - 60
Signs of the Times - February 2018 - 61
Signs of the Times - February 2018 - 62
Signs of the Times - February 2018 - 63
Signs of the Times - February 2018 - 64
Signs of the Times - February 2018 - 65
Signs of the Times - February 2018 - 66
Signs of the Times - February 2018 - 67
Signs of the Times - February 2018 - 68
Signs of the Times - February 2018 - 69
Signs of the Times - February 2018 - 70
Signs of the Times - February 2018 - 71
Signs of the Times - February 2018 - 72
Signs of the Times - February 2018 - 73
Signs of the Times - February 2018 - 74
Signs of the Times - February 2018 - 75
Signs of the Times - February 2018 - 76
Signs of the Times - February 2018 - 77
Signs of the Times - February 2018 - 78
Signs of the Times - February 2018 - 79
Signs of the Times - February 2018 - 80
Signs of the Times - February 2018 - 81
Signs of the Times - February 2018 - 82
Signs of the Times - February 2018 - Advertising Index
Signs of the Times - February 2018 - Last Look
Signs of the Times - February 2018 - Cover3
Signs of the Times - February 2018 - Cover4
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