Signs of the Times - February 2018 - 44

A SOFT TOUCH AND A KEEN EYE
"There's just something about fabric," said Bill Stender,
owner of SF Landmark in San Francisco. "Color has been
my thing for 30 years, and dye-sublimation offers the most
compelling color I've ever seen." Serving Hollywood film
studios and Bay-area businesses since 1982, SF Landmark
offers everything from large-format digital printing and
grand-format dye-sublimated fabric, to dimensional signage
and major motion picture props.
With its close proximity to the Moscone Center, the
44

SIGNS OF THE TIMES

FEBRUARY 2018

largest convention and exhibition complex in San Francisco,
SF Landmark sees no shortage of tradeshow business.
"There are shows going on every week or weekend, all year
long," said Stender. And while rigid UV, roll-to-roll printing
and dimensional signs have been lucrative in the past,
fabrics and textiles have been steadily picking up steam
over the last decade or so. Stender thinks he knows why:
"Fabric has a particular sheen that can't be achieved with
other substrates. It's softer, elegant, inviting. Clients love
that you can get up close to it, touch it."
On the shop's EFI VUTEk FabriVU 340, 15-ft.-wide
Klieverik heat press calendar and Matic sewing system,
Stender and his team recently produced a series of nearseamless, 20-ft.-wide by 12-ft.-high backdrops for a local
photographer, who Stender believes is among his most
demanding clientele, as photographers "have an eye for
color - it absolutely has to be right." The result? A glowing
endorsement: "The client said all he had to do was shine
a light on the fabric and shoot. There weren't any lighting
issues like there usually are with rigid, digitally printed
backgrounds."
Still, if you're thinking about getting your shop into fabric,
Stender cautioned that it's not for the faint of heart. "There's
a steep learning curve involved. It's a whole different
animal than we're used to with digital." The different fabric
materials, he noted, all appear relatively the same in their
respective ordering books; however, they all possess varying
thicknesses (which affects the transfer process), white
points, stretch factors, weaves and more. "These are things
you don't really have to worry about with digital printing
on rigid substrates."
In the end though, Stender insisted, "There's nothing in
digital printing that compares to the stunning color and
rich quality you can achieve with fabrics."



Table of Contents for the Digital Edition of Signs of the Times - February 2018

Signs of the Times - February 2018
From the Editor
St Update
At Large
Tech Review
Vehicles + Vinyl
Design Matters
Nuts + Bolts
The Ultimate Soft Sell
Coming to Light
Buy, Merge or Go Home?
New Products
Advertising Index
Last Look
Signs of the Times - February 2018 - Intro
Signs of the Times - February 2018 - BB1
Signs of the Times - February 2018 - BB2
Signs of the Times - February 2018 - CT1
Signs of the Times - February 2018 - CT2
Signs of the Times - February 2018 - Signs of the Times - February 2018
Signs of the Times - February 2018 - Cover2
Signs of the Times - February 2018 - 1
Signs of the Times - February 2018 - 2
Signs of the Times - February 2018 - 3
Signs of the Times - February 2018 - 4
Signs of the Times - February 2018 - 5
Signs of the Times - February 2018 - 6
Signs of the Times - February 2018 - 7
Signs of the Times - February 2018 - From the Editor
Signs of the Times - February 2018 - 9
Signs of the Times - February 2018 - St Update
Signs of the Times - February 2018 - 11
Signs of the Times - February 2018 - 12
Signs of the Times - February 2018 - 13
Signs of the Times - February 2018 - 14
Signs of the Times - February 2018 - 15
Signs of the Times - February 2018 - 16
Signs of the Times - February 2018 - 17
Signs of the Times - February 2018 - 18
Signs of the Times - February 2018 - 19
Signs of the Times - February 2018 - At Large
Signs of the Times - February 2018 - 21
Signs of the Times - February 2018 - 22
Signs of the Times - February 2018 - 23
Signs of the Times - February 2018 - Tech Review
Signs of the Times - February 2018 - 25
Signs of the Times - February 2018 - Vehicles + Vinyl
Signs of the Times - February 2018 - 27
Signs of the Times - February 2018 - 28
Signs of the Times - February 2018 - 29
Signs of the Times - February 2018 - 30
Signs of the Times - February 2018 - 31
Signs of the Times - February 2018 - Design Matters
Signs of the Times - February 2018 - 33
Signs of the Times - February 2018 - 34
Signs of the Times - February 2018 - 35
Signs of the Times - February 2018 - Nuts + Bolts
Signs of the Times - February 2018 - 37
Signs of the Times - February 2018 - 38
Signs of the Times - February 2018 - 39
Signs of the Times - February 2018 - The Ultimate Soft Sell
Signs of the Times - February 2018 - 41
Signs of the Times - February 2018 - 42
Signs of the Times - February 2018 - 43
Signs of the Times - February 2018 - 44
Signs of the Times - February 2018 - 45
Signs of the Times - February 2018 - Coming to Light
Signs of the Times - February 2018 - 47
Signs of the Times - February 2018 - 48
Signs of the Times - February 2018 - 49
Signs of the Times - February 2018 - 50
Signs of the Times - February 2018 - 51
Signs of the Times - February 2018 - Buy, Merge or Go Home?
Signs of the Times - February 2018 - 53
Signs of the Times - February 2018 - 54
Signs of the Times - February 2018 - 55
Signs of the Times - February 2018 - New Products
Signs of the Times - February 2018 - 57
Signs of the Times - February 2018 - 58
Signs of the Times - February 2018 - 59
Signs of the Times - February 2018 - 60
Signs of the Times - February 2018 - 61
Signs of the Times - February 2018 - 62
Signs of the Times - February 2018 - 63
Signs of the Times - February 2018 - 64
Signs of the Times - February 2018 - 65
Signs of the Times - February 2018 - 66
Signs of the Times - February 2018 - 67
Signs of the Times - February 2018 - 68
Signs of the Times - February 2018 - 69
Signs of the Times - February 2018 - 70
Signs of the Times - February 2018 - 71
Signs of the Times - February 2018 - 72
Signs of the Times - February 2018 - 73
Signs of the Times - February 2018 - 74
Signs of the Times - February 2018 - 75
Signs of the Times - February 2018 - 76
Signs of the Times - February 2018 - 77
Signs of the Times - February 2018 - 78
Signs of the Times - February 2018 - 79
Signs of the Times - February 2018 - 80
Signs of the Times - February 2018 - 81
Signs of the Times - February 2018 - 82
Signs of the Times - February 2018 - Advertising Index
Signs of the Times - February 2018 - Last Look
Signs of the Times - February 2018 - Cover3
Signs of the Times - February 2018 - Cover4
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