Signs of the Times - April 2020 - 20

VEHICLES + VINYL

MORE THAN
PRETTY PICTURES

MARK

KISSLING
is ST's Managing Editor
and Book Division
Director. Contact him
at mark.kissling@
stmediagroup.com.

KickCharge Creative markets its wrap-design services
using client revenue-growth after rebranding.
OW do you market your
shop's vehicle-wrapping
services? I'll bet you post
photos of each wrap you
finish - the ones you're proud of,
anyway. Maybe you hold the photo
shoot somewhere more inspiring
than your shop parking lot. And if
you're really savvy, no doubt you
also share videos on Instagram and
YouTube. What if I told you someone
has thought of a completely different
angle? What if your marketing were
not organized solely around pictures,
videos and likes?
Dan Antonelli, president and chief
creative officer of KickCharge Creative

H

20

SIGNS OF THE TIMES

APRIL 2020

(Washington, NJ), has represented
the leading edge of wrap design for
businesses vehicles since the publication of his books on logo design and
brand-building for small businesses
two decades ago. Dan is scheduled to
lead an educational seminar on the
business of vehicle wrapping design
at the 2020 ISA Expo, now rescheduled for August. At last year's show,
he shared, in part, "Six Simple Rules"
for making your designs stand out
(see ST, June 2019, page 24). This year,
Dan will focus again on rebranding
- before and after wraps - but with
a new twist: touting your customers'
sales increases after the rebrand.

REMAKING THE IMAGE
Dan has worked with hundreds of
clients (maybe thousands by now) and
has collected sales-increase data
from many of them; he uses it to
market his own firm's services. For
example, nine years after rebranding,
one of KickCharge's most successful
clients ever, Timo's Air Conditioning &
Heating (Thousand Palms, CA), has
enjoyed an increase in revenue of
1,114% - that's like going from $1 million to $11.14 million in nine years!
Nearly a decade ago, when, according
to Dan, mascot branding for service
businesses was not nearly as prevalent
as it is today, his company's work



Signs of the Times - April 2020

Table of Contents for the Digital Edition of Signs of the Times - April 2020

Contents
Signs of the Times - April 2020 - Intro
Signs of the Times - April 2020 - BB1
Signs of the Times - April 2020 - BB2
Signs of the Times - April 2020 - Cover1
Signs of the Times - April 2020 - Cover1a
Signs of the Times - April 2020 - Cover1b
Signs of the Times - April 2020 - Cover2
Signs of the Times - April 2020 - 1
Signs of the Times - April 2020 - Contents
Signs of the Times - April 2020 - 3
Signs of the Times - April 2020 - 4
Signs of the Times - April 2020 - 5
Signs of the Times - April 2020 - 6
Signs of the Times - April 2020 - 7
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Signs of the Times - April 2020 - Cover3
Signs of the Times - April 2020 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/sott_202008
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https://www.nxtbook.com/nxtbooks/STMG/sott_bg2015
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https://www.nxtbook.com/nxtbooks/STMG/sott_201401
https://www.nxtbook.com/nxtbooks/STMG/sott_201312
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https://www.nxtbook.com/nxtbooks/STMG/sott_201308
https://www.nxtbook.com/nxtbooks/STMG/sott_201307
https://www.nxtbook.com/nxtbooks/STMG/sott_201306
https://www.nxtbook.com/nxtbooks/STMG/sott_201305
https://www.nxtbook.com/nxtbooks/STMG/sott_201304
https://www.nxtbook.com/nxtbooks/STMG/sott_201303
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https://www.nxtbookmedia.com