Signs of the Times - April 2020 - 24

DESIGN MATTERS
JEFF

RUSS

GOLD RUSH

A simple way to create editable faux-metallic letters

VERYONE loves a gilded
sign. There's no substitute
for the warm glow of
sumptuously gleaming
letters. The ancient craft of attaching
14k gold "leaves" to a sign is a marvel
to behold, and yields unique and
attractive results.
With just a few easy steps, and an
eye for detail, your printed signs can
also benefit from this classic style.
With that in mind, I thought I'd share
with you my technique for creating
digital "gold." I'm using Adobe Photoshop here, but you can approximate
this process in most image-editing
programs.
Basically, type out the text you
want to transform, manipulate it as
shown in the following easy steps,
and vĂ³ila, you have added the look

E

SIGNS

GOLD STANDARD No one needs to know how quick and easy it is to

create the look and feel of dimensional, metallic letters for all sorts
of banners and other printed graphics.

of handsome metallic type, suitable
for high-resolution digital output.
No burnishing required!
A few tips to keep in mind during
output and production, though. First,
create the text as close as you can to
the size that it will print (the example
you see here is 80-point type). Imageediting programs push pixels, not

STEP ONE In Photoshop, use the "Text" tool to begin
the process. Make sure that the font you choose is bold
enough to showcase the metal effect.
24

SIGNS OF THE TIMES

APRIL 2020

is ST's Senior Art Director.
Email him at jeff.russ@
stmediagroup.com.
The key here is that
it's editable.

vectors, so working at scale is key.
Also, when you're done tweaking
the metallic reflections, close the file,
make a copy and put that copy away
for later use. The text is still editable,
so you'll be able to use it whenever
(and wherever) you want.
Next, with the backup safely stored
away, flatten the original image, put it

STEP TWO Select your color (yellow for "gold") and add

dimensional elements such as Bevel and Emboss or
other styles that add depth.



Signs of the Times - April 2020

Table of Contents for the Digital Edition of Signs of the Times - April 2020

Contents
Signs of the Times - April 2020 - Intro
Signs of the Times - April 2020 - BB1
Signs of the Times - April 2020 - BB2
Signs of the Times - April 2020 - Cover1
Signs of the Times - April 2020 - Cover1a
Signs of the Times - April 2020 - Cover1b
Signs of the Times - April 2020 - Cover2
Signs of the Times - April 2020 - 1
Signs of the Times - April 2020 - Contents
Signs of the Times - April 2020 - 3
Signs of the Times - April 2020 - 4
Signs of the Times - April 2020 - 5
Signs of the Times - April 2020 - 6
Signs of the Times - April 2020 - 7
Signs of the Times - April 2020 - 8
Signs of the Times - April 2020 - 9
Signs of the Times - April 2020 - 10
Signs of the Times - April 2020 - 11
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Signs of the Times - April 2020 - Cover3
Signs of the Times - April 2020 - Cover4
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https://www.nxtbook.com/nxtbooks/STMG/sott_201212
https://www.nxtbook.com/nxtbooks/STMG/sott_201211
https://www.nxtbook.com/nxtbooks/STMG/sott_201210
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