Signs of the Times - April 2020 - 32

Industry

APRIL
2020

TRENDS

THE INTERNATIONAL SIGN ASSOCIATION

The Power
of Connection
With thousands of professionals working in the sign, graphic and
visual communications industry, surely one has an answer to the
issue you're facing right now. Or maybe they need the product
or service that you offer.
But how can you find that right person? Membership in ISA and
affiliates can build long-term relationships that turn into valuable
resources.

HEALTH INSURANCE

A VALUABLE MEMBER BENEFIT
Health insurance plans are available to ISA and
affiliated association members through NAM Health
Care, administered by Mercer. Tailored plans and
flexible choices previously available only to larger
companies now allow companies of any size to offer
competitive benefits.
Other membership benefits include:
*
*
*

Assistance with sign codes and regulations
Cutting edge and information webinars
and research
Discounts on ISA education and training
programs.

To learn more about ISA membership, visit
www.signs.org/isamembership.
Membership in an ISA affiliate brings additional
benefits. To find the affiliate in your region, visit
www.signs.org/affiliates.

Business-Building Contacts
As a relatively young company in a highly specialized niche of
the sign and lighting world, Hi Light Services owners Aaron
Childs and Dan MacCarrick knew that joining the International
Sign Association and its affiliates would give instant credibility.
What they didn't necessarily anticipate was the direct link to
business through connections made.
Hi Light Services, LLC specializes in installation and repairs for
high rises. Clients are sign companies who don't often have the
training to rappel down a skyscraper to repair a sign, replace
lighting or handle the installation.
"Instead of them turning a project away, they can connect with
us, where we do the service call or an install," said Childs, who
manages field operations of the business with his son, Logan.
"Most sign companies will only get a request for that kind of
work two or four times a year and it's just not worth having a
full crew that specializes in that."
In the past five years, Hi Light has joined Southern States, Mid
South and Texas sign associations-all of which are ISA affiliates.
They try to attend at least one event per year at each affiliate.
"Our marketing is to meet with clients, and being a member of
ISA and affiliates has really helped."
At one Southern States event, he looked around the room and
counted five clients "that I acquired from going to these events,"
he said.

ISA Report | STATS | As many as 20 percent of a company's new customers come through a connection made at trade show, according to Oxford Economics.


http://www.signs.org/isamembership http://www.signs.org/affiliates

Signs of the Times - April 2020

Table of Contents for the Digital Edition of Signs of the Times - April 2020

Contents
Signs of the Times - April 2020 - Intro
Signs of the Times - April 2020 - BB1
Signs of the Times - April 2020 - BB2
Signs of the Times - April 2020 - Cover1
Signs of the Times - April 2020 - Cover1a
Signs of the Times - April 2020 - Cover1b
Signs of the Times - April 2020 - Cover2
Signs of the Times - April 2020 - 1
Signs of the Times - April 2020 - Contents
Signs of the Times - April 2020 - 3
Signs of the Times - April 2020 - 4
Signs of the Times - April 2020 - 5
Signs of the Times - April 2020 - 6
Signs of the Times - April 2020 - 7
Signs of the Times - April 2020 - 8
Signs of the Times - April 2020 - 9
Signs of the Times - April 2020 - 10
Signs of the Times - April 2020 - 11
Signs of the Times - April 2020 - 12
Signs of the Times - April 2020 - 13
Signs of the Times - April 2020 - 14
Signs of the Times - April 2020 - 15
Signs of the Times - April 2020 - 16
Signs of the Times - April 2020 - 17
Signs of the Times - April 2020 - 18
Signs of the Times - April 2020 - 19
Signs of the Times - April 2020 - 20
Signs of the Times - April 2020 - 21
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Signs of the Times - April 2020 - 29
Signs of the Times - April 2020 - 30
Signs of the Times - April 2020 - 31
Signs of the Times - April 2020 - 32
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Signs of the Times - April 2020 - 70
Signs of the Times - April 2020 - 71
Signs of the Times - April 2020 - 72
Signs of the Times - April 2020 - Cover3
Signs of the Times - April 2020 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/sott_202010
https://www.nxtbook.com/nxtbooks/STMG/sott_202009
https://www.nxtbook.com/nxtbooks/STMG/sott_202008
https://www.nxtbook.com/nxtbooks/STMG/sott_202007
https://www.nxtbook.com/nxtbooks/STMG/sott_202006
https://www.nxtbook.com/nxtbooks/STMG/sott_202005
https://www.nxtbook.com/nxtbooks/STMG/sott_202004
https://www.nxtbook.com/nxtbooks/STMG/sott_blackbook_2020
https://www.nxtbook.com/nxtbooks/STMG/sott_202003
https://www.nxtbook.com/nxtbooks/STMG/sott_201802
https://www.nxtbook.com/nxtbooks/STMG/sott_201801
https://www.nxtbook.com/nxtbooks/STMG/sott_201712
https://www.nxtbook.com/nxtbooks/STMG/sott_201711
https://www.nxtbook.com/nxtbooks/STMG/sott_201710
https://www.nxtbook.com/nxtbooks/STMG/sott_201709
https://www.nxtbook.com/nxtbooks/STMG/sott_201708
https://www.nxtbook.com/nxtbooks/STMG/sott_201707
https://www.nxtbook.com/nxtbooks/STMG/sott_201706
https://www.nxtbook.com/nxtbooks/STMG/sott_201705
https://www.nxtbook.com/nxtbooks/STMG/sott_201704
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2017
https://www.nxtbook.com/nxtbooks/STMG/sott_201703
https://www.nxtbook.com/nxtbooks/STMG/sott_201702
https://www.nxtbook.com/nxtbooks/STMG/sott_201701
https://www.nxtbook.com/nxtbooks/STMG/sott_201612
https://www.nxtbook.com/nxtbooks/STMG/sott_201611
https://www.nxtbook.com/nxtbooks/STMG/sott_201610
https://www.nxtbook.com/nxtbooks/STMG/sott_201609
https://www.nxtbook.com/nxtbooks/STMG/sott_201608
https://www.nxtbook.com/nxtbooks/STMG/sott_201607
https://www.nxtbook.com/nxtbooks/STMG/sott_201606
https://www.nxtbook.com/nxtbooks/STMG/sott_201605
https://www.nxtbook.com/nxtbooks/STMG/sott_201604
https://www.nxtbook.com/nxtbooks/STMG/sott_201603
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2016
https://www.nxtbook.com/nxtbooks/STMG/sott_201602
https://www.nxtbook.com/nxtbooks/STMG/sott_201601
https://www.nxtbook.com/nxtbooks/STMG/sott_201512
https://www.nxtbook.com/nxtbooks/STMG/sott_201511
https://www.nxtbook.com/nxtbooks/STMG/sott_201510
https://www.nxtbook.com/nxtbooks/STMG/sott_201509
https://www.nxtbook.com/nxtbooks/STMG/sott_201508
https://www.nxtbook.com/nxtbooks/STMG/sott_201507
https://www.nxtbook.com/nxtbooks/STMG/sott_201506
https://www.nxtbook.com/nxtbooks/STMG/sott_201505
https://www.nxtbook.com/nxtbooks/STMG/sott_201504
https://www.nxtbook.com/nxtbooks/STMG/sott_201503
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2015
https://www.nxtbook.com/nxtbooks/STMG/sott_201502
https://www.nxtbook.com/nxtbooks/STMG/sott_201501
https://www.nxtbook.com/nxtbooks/STMG/sott_201412
https://www.nxtbook.com/nxtbooks/STMG/sott_201411
https://www.nxtbook.com/nxtbooks/STMG/sott_201410
https://www.nxtbook.com/nxtbooks/STMG/sott_201409
https://www.nxtbook.com/nxtbooks/STMG/sott_201408
https://www.nxtbook.com/nxtbooks/STMG/sott_201407
https://www.nxtbook.com/nxtbooks/STMG/sott_201406
https://www.nxtbook.com/nxtbooks/STMG/sott_201405
https://www.nxtbook.com/nxtbooks/STMG/sott_201404
https://www.nxtbook.com/nxtbooks/STMG/sott_201403
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2014
https://www.nxtbook.com/nxtbooks/STMG/sott_201402
https://www.nxtbook.com/nxtbooks/STMG/sott_201401
https://www.nxtbook.com/nxtbooks/STMG/sott_201312
https://www.nxtbook.com/nxtbooks/STMG/sott_201311
https://www.nxtbook.com/nxtbooks/STMG/sott_201310
https://www.nxtbook.com/nxtbooks/STMG/sott_201309
https://www.nxtbook.com/nxtbooks/STMG/sott_201308
https://www.nxtbook.com/nxtbooks/STMG/sott_201307
https://www.nxtbook.com/nxtbooks/STMG/sott_201306
https://www.nxtbook.com/nxtbooks/STMG/sott_201305
https://www.nxtbook.com/nxtbooks/STMG/sott_201304
https://www.nxtbook.com/nxtbooks/STMG/sott_201303
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2013
https://www.nxtbook.com/nxtbooks/STMG/sott_201302
https://www.nxtbook.com/nxtbooks/STMG/sott_201301
https://www.nxtbook.com/nxtbooks/STMG/sott_201212
https://www.nxtbook.com/nxtbooks/STMG/sott_201211
https://www.nxtbook.com/nxtbooks/STMG/sott_201210
https://www.nxtbook.com/nxtbooks/STMG/sott_201209
https://www.nxtbook.com/nxtbooks/STMG/sott_201208
https://www.nxtbook.com/nxtbooks/STMG/sott_201207
https://www.nxtbook.com/nxtbooks/STMG/sott_201206
https://www.nxtbook.com/nxtbooks/STMG/sott_201205
https://www.nxtbook.com/nxtbooks/STMG/sott_201204
https://www.nxtbook.com/nxtbooks/STMG/sott_201203
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2012
https://www.nxtbook.com/nxtbooks/STMG/sott_201202
https://www.nxtbook.com/nxtbooks/STMG/sott_201201
https://www.nxtbookmedia.com