Signs of the Times - April 2020 - 34

DIGITAL
DISPLAYS
THAT DAZZLE
THESE THREE ELECTRONIC MESSAGE CENTERS
ARE ENORMOUSLY ENGAGING.

BY ELIZABETH A. LOWRY

N the past, for a
sign to be engaging, it simply had
to be different
- something
novel like a 3D
billboard or lights
chasing around a marquee. But while
those and other distinctive effects
could capture attention, their messages
were set, sometimes literally etched
in stone.
Enter electronic message centers
(EMCs). While not without their own
parameters, what you can say and
do within their space and with their
software is nearly limitless. Add light
effects; swap hundreds of colors; post
words or symbols in any font and in
endless sizes; or toss in sound effects,
photos or animations. With so much
versatility, it's no wonder these digital
displays are enjoying growth in the
sign industry. 

I

34

SIGNS OF THE TIMES

APRIL 2020

BIG KID ON THE BLOCK 
YESCO (Phoenix) is no stranger to
electronic message displays. When
they were tapped for the Block 23
project, they had only been working
on the maintenance and repair of
signs for the town's Cityscape project.
However, the Block 23 development
also landed in the downtown Legends
Entertainment District, in which
YESCO had already built and installed
many outdoor static billboard displays.
Because these areas overlapped,
the company was asked to create
the dynamic display to showcase
the property's features and events
as well as those of the surrounding
venues. 
Not only was the display dynamic,
it was also immense. In fact, the
Block 23 sign is currently among
the largest of its kind in the state.
"Being involved in providing [this]
outdoor electronic display in

Arizona was of great interest to
us," Senior Account Executive Tim
Lambson said. "This large LED sign
adds to the other billboard-type
signs we have installed in the district
and [has also] widened the range
of YESCO's ability." While initially
YESCO was tasked with creating the
digital display, as the project progressed, the Block 23 representatives
offered them the opportunity to
add more advertising displays and
wayfinding. 
The client provided architectural
concepts that the shop incorporated,
and the project developer had commissioned conceptual architectural
renderings that showed the display
position on the current elevation,
Lambson said. YESCO then enhanced
those concepts in order to present
the solution and final display design.
The clincher was an animation they
did showing how the display looked



Signs of the Times - April 2020

Table of Contents for the Digital Edition of Signs of the Times - April 2020

Contents
Signs of the Times - April 2020 - Intro
Signs of the Times - April 2020 - BB1
Signs of the Times - April 2020 - BB2
Signs of the Times - April 2020 - Cover1
Signs of the Times - April 2020 - Cover1a
Signs of the Times - April 2020 - Cover1b
Signs of the Times - April 2020 - Cover2
Signs of the Times - April 2020 - 1
Signs of the Times - April 2020 - Contents
Signs of the Times - April 2020 - 3
Signs of the Times - April 2020 - 4
Signs of the Times - April 2020 - 5
Signs of the Times - April 2020 - 6
Signs of the Times - April 2020 - 7
Signs of the Times - April 2020 - 8
Signs of the Times - April 2020 - 9
Signs of the Times - April 2020 - 10
Signs of the Times - April 2020 - 11
Signs of the Times - April 2020 - 12
Signs of the Times - April 2020 - 13
Signs of the Times - April 2020 - 14
Signs of the Times - April 2020 - 15
Signs of the Times - April 2020 - 16
Signs of the Times - April 2020 - 17
Signs of the Times - April 2020 - 18
Signs of the Times - April 2020 - 19
Signs of the Times - April 2020 - 20
Signs of the Times - April 2020 - 21
Signs of the Times - April 2020 - 22
Signs of the Times - April 2020 - 23
Signs of the Times - April 2020 - 24
Signs of the Times - April 2020 - 25
Signs of the Times - April 2020 - 26
Signs of the Times - April 2020 - 27
Signs of the Times - April 2020 - 28
Signs of the Times - April 2020 - 29
Signs of the Times - April 2020 - 30
Signs of the Times - April 2020 - 31
Signs of the Times - April 2020 - 32
Signs of the Times - April 2020 - 33
Signs of the Times - April 2020 - 34
Signs of the Times - April 2020 - 35
Signs of the Times - April 2020 - 36
Signs of the Times - April 2020 - 37
Signs of the Times - April 2020 - 38
Signs of the Times - April 2020 - 39
Signs of the Times - April 2020 - 40
Signs of the Times - April 2020 - 41
Signs of the Times - April 2020 - 42
Signs of the Times - April 2020 - 43
Signs of the Times - April 2020 - 44
Signs of the Times - April 2020 - 45
Signs of the Times - April 2020 - 46
Signs of the Times - April 2020 - 47
Signs of the Times - April 2020 - 48
Signs of the Times - April 2020 - 49
Signs of the Times - April 2020 - 50
Signs of the Times - April 2020 - 51
Signs of the Times - April 2020 - 52
Signs of the Times - April 2020 - 53
Signs of the Times - April 2020 - 54
Signs of the Times - April 2020 - 55
Signs of the Times - April 2020 - 56
Signs of the Times - April 2020 - 57
Signs of the Times - April 2020 - 58
Signs of the Times - April 2020 - 59
Signs of the Times - April 2020 - 60
Signs of the Times - April 2020 - 61
Signs of the Times - April 2020 - 62
Signs of the Times - April 2020 - 63
Signs of the Times - April 2020 - 64
Signs of the Times - April 2020 - 65
Signs of the Times - April 2020 - 66
Signs of the Times - April 2020 - 67
Signs of the Times - April 2020 - 68
Signs of the Times - April 2020 - 69
Signs of the Times - April 2020 - 70
Signs of the Times - April 2020 - 71
Signs of the Times - April 2020 - 72
Signs of the Times - April 2020 - Cover3
Signs of the Times - April 2020 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/sott_202008
https://www.nxtbook.com/nxtbooks/STMG/sott_202007
https://www.nxtbook.com/nxtbooks/STMG/sott_202006
https://www.nxtbook.com/nxtbooks/STMG/sott_202005
https://www.nxtbook.com/nxtbooks/STMG/sott_202004
https://www.nxtbook.com/nxtbooks/STMG/sott_blackbook_2020
https://www.nxtbook.com/nxtbooks/STMG/sott_202003
https://www.nxtbook.com/nxtbooks/STMG/sott_201802
https://www.nxtbook.com/nxtbooks/STMG/sott_201801
https://www.nxtbook.com/nxtbooks/STMG/sott_201712
https://www.nxtbook.com/nxtbooks/STMG/sott_201711
https://www.nxtbook.com/nxtbooks/STMG/sott_201710
https://www.nxtbook.com/nxtbooks/STMG/sott_201709
https://www.nxtbook.com/nxtbooks/STMG/sott_201708
https://www.nxtbook.com/nxtbooks/STMG/sott_201707
https://www.nxtbook.com/nxtbooks/STMG/sott_201706
https://www.nxtbook.com/nxtbooks/STMG/sott_201705
https://www.nxtbook.com/nxtbooks/STMG/sott_201704
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2017
https://www.nxtbook.com/nxtbooks/STMG/sott_201703
https://www.nxtbook.com/nxtbooks/STMG/sott_201702
https://www.nxtbook.com/nxtbooks/STMG/sott_201701
https://www.nxtbook.com/nxtbooks/STMG/sott_201612
https://www.nxtbook.com/nxtbooks/STMG/sott_201611
https://www.nxtbook.com/nxtbooks/STMG/sott_201610
https://www.nxtbook.com/nxtbooks/STMG/sott_201609
https://www.nxtbook.com/nxtbooks/STMG/sott_201608
https://www.nxtbook.com/nxtbooks/STMG/sott_201607
https://www.nxtbook.com/nxtbooks/STMG/sott_201606
https://www.nxtbook.com/nxtbooks/STMG/sott_201605
https://www.nxtbook.com/nxtbooks/STMG/sott_201604
https://www.nxtbook.com/nxtbooks/STMG/sott_201603
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2016
https://www.nxtbook.com/nxtbooks/STMG/sott_201602
https://www.nxtbook.com/nxtbooks/STMG/sott_201601
https://www.nxtbook.com/nxtbooks/STMG/sott_201512
https://www.nxtbook.com/nxtbooks/STMG/sott_201511
https://www.nxtbook.com/nxtbooks/STMG/sott_201510
https://www.nxtbook.com/nxtbooks/STMG/sott_201509
https://www.nxtbook.com/nxtbooks/STMG/sott_201508
https://www.nxtbook.com/nxtbooks/STMG/sott_201507
https://www.nxtbook.com/nxtbooks/STMG/sott_201506
https://www.nxtbook.com/nxtbooks/STMG/sott_201505
https://www.nxtbook.com/nxtbooks/STMG/sott_201504
https://www.nxtbook.com/nxtbooks/STMG/sott_201503
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2015
https://www.nxtbook.com/nxtbooks/STMG/sott_201502
https://www.nxtbook.com/nxtbooks/STMG/sott_201501
https://www.nxtbook.com/nxtbooks/STMG/sott_201412
https://www.nxtbook.com/nxtbooks/STMG/sott_201411
https://www.nxtbook.com/nxtbooks/STMG/sott_201410
https://www.nxtbook.com/nxtbooks/STMG/sott_201409
https://www.nxtbook.com/nxtbooks/STMG/sott_201408
https://www.nxtbook.com/nxtbooks/STMG/sott_201407
https://www.nxtbook.com/nxtbooks/STMG/sott_201406
https://www.nxtbook.com/nxtbooks/STMG/sott_201405
https://www.nxtbook.com/nxtbooks/STMG/sott_201404
https://www.nxtbook.com/nxtbooks/STMG/sott_201403
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2014
https://www.nxtbook.com/nxtbooks/STMG/sott_201402
https://www.nxtbook.com/nxtbooks/STMG/sott_201401
https://www.nxtbook.com/nxtbooks/STMG/sott_201312
https://www.nxtbook.com/nxtbooks/STMG/sott_201311
https://www.nxtbook.com/nxtbooks/STMG/sott_201310
https://www.nxtbook.com/nxtbooks/STMG/sott_201309
https://www.nxtbook.com/nxtbooks/STMG/sott_201308
https://www.nxtbook.com/nxtbooks/STMG/sott_201307
https://www.nxtbook.com/nxtbooks/STMG/sott_201306
https://www.nxtbook.com/nxtbooks/STMG/sott_201305
https://www.nxtbook.com/nxtbooks/STMG/sott_201304
https://www.nxtbook.com/nxtbooks/STMG/sott_201303
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2013
https://www.nxtbook.com/nxtbooks/STMG/sott_201302
https://www.nxtbook.com/nxtbooks/STMG/sott_201301
https://www.nxtbook.com/nxtbooks/STMG/sott_201212
https://www.nxtbook.com/nxtbooks/STMG/sott_201211
https://www.nxtbook.com/nxtbooks/STMG/sott_201210
https://www.nxtbook.com/nxtbooks/STMG/sott_201209
https://www.nxtbook.com/nxtbooks/STMG/sott_201208
https://www.nxtbook.com/nxtbooks/STMG/sott_201207
https://www.nxtbook.com/nxtbooks/STMG/sott_201206
https://www.nxtbook.com/nxtbooks/STMG/sott_201205
https://www.nxtbook.com/nxtbooks/STMG/sott_201204
https://www.nxtbook.com/nxtbooks/STMG/sott_201203
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2012
https://www.nxtbook.com/nxtbooks/STMG/sott_201202
https://www.nxtbook.com/nxtbooks/STMG/sott_201201
https://www.nxtbookmedia.com