Signs of the Times - April 2020 - 43

1

PASSION

4

DESTINATION

manager who often could not be in the shop either. In our
very first consult, I advised my client to sell, as the business
had no guidance, no real ownership. Almost three years to
the day after that conversation, he is selling the business.
QUADRANT 2: COMMUNICATION
Communication is the lifeblood of the business, connecting
sales, marketing, your people, and your customers to the
purpose of your enterprise. This is where the customer's
journey and your company come together. It involves
a million touchpoints, and it should provide masterfully
executed fare for your guests, your staff and your clients.
This is where you serve up your company's products and
services on a silver platter. Each ingredient of this com-

2

COMMUNICATION

3

ORCHESTRATION

munication quadrant has a tool, a system and a method for
deployment. No matter what type of business you operate,
your interaction with the world - web presence, phone
system, hiring process, employee-reward-and-review systems,
marketing message, sales point of contact and social media
exposure - can initiate growth when properly managed.
Then sales grow dramatically!
Our member in Lenexa, KS, Joe Tindall, owner of
GrandMark Signs, held his grand opening on May 4, 2016.
In his first 12 months, he achieved over $425K in sales.
By December of 2018, he was closing in on $1M in annual
sales. Of course, his own business experience, acumen and
steady management of a growing team were also key to
his success.
SIGNSOFTHETIMES.COM

43


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Signs of the Times - April 2020

Table of Contents for the Digital Edition of Signs of the Times - April 2020

Contents
Signs of the Times - April 2020 - Intro
Signs of the Times - April 2020 - BB1
Signs of the Times - April 2020 - BB2
Signs of the Times - April 2020 - Cover1
Signs of the Times - April 2020 - Cover1a
Signs of the Times - April 2020 - Cover1b
Signs of the Times - April 2020 - Cover2
Signs of the Times - April 2020 - 1
Signs of the Times - April 2020 - Contents
Signs of the Times - April 2020 - 3
Signs of the Times - April 2020 - 4
Signs of the Times - April 2020 - 5
Signs of the Times - April 2020 - 6
Signs of the Times - April 2020 - 7
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Signs of the Times - April 2020 - Cover3
Signs of the Times - April 2020 - Cover4
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