Signs of the Times - May 2020 - 16
SIGN FACE
GRANT
BARING HIS
SIGNMAKING SOUL
FREKING
is ST's Associate Editor.
Contact him at grant.
freking@stmediagroup.
com.
Christopher Wicks talks his early business days (living in his car),
his low point (tearfully informing his employees he couldn't meet payroll)
and his present (running a full-service, green-conscious sign company).
girlfriend - now my wife - had a small, one-bedroom
apartment. And she would let me transfer the vinyl on the
kitchen table. Then I would go and install it.
Did you harbor doubts about yourself when you were
driving to Orlando or cutting vinyl on your girlfriend's
kitchen table?
I never really had any doubts, because I was just having
fun. Back then for me, making $100 in a day was great.
I was like, 'Holy crap!' What attracted me to signs was
desperation. What made me fall in love with signs was
the fact that people were now hiring me to create artwork
CHRISTOPHER Wicks is the owner of Global Sign &
Awning (Clearwater, FL).
Is it true that you lived in your car when you first
started this company?
It is. I had nothing to really lose. My father was doing
prints at the time and he said, 'Why don't you try this
out? You've got nothing going on.' I went door-to-door
in shopping malls trying to sell vinyl. When I would
get a job, I would take a roll of vinyl to him in Orlando,
and he would charge me every time I'd bring vinyl over
there. Even if I was just cutting address numbers. He'd
say, 'That's wear and tear on the machine; you've got to
pay me per square foot.' I would drive to Orlando in the
middle of the night to his house where he had the printer.
I'd print my vinyl, drive back to Clearwater where my
16
SIGNS OF THE TIMES
MAY 2020
Signs of the Times - May 2020
Table of Contents for the Digital Edition of Signs of the Times - May 2020
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