FEATURES MAY 2020 | VOLU M E 242 | N U M B ER 5 30 THE SIGN INDUSTRY + COVID-19 BY GRANT FREKING Sign company owners react to the pandemic, manufacturers alter their output to aid the cause and insiders forecast what the future holds. 34 MALLEABLE MATERIALS BY ELIZABETH A. LOWRY Three signshops find flexibility in rigid substrates. 38 30 OFF THE WALL BY KAITLIN WINCHESTER Signs featuring dimensional letters offer increased visibility, dignity and charm. 38 34 2 SIGNS OF THE TIMES MAY 2020