Signs of the Times - May 2020 - 34
MALLEABLE
MATERIALS
THREE SIGNSHOPS FIND FLEXIBILITY IN RIGID SUBSTRATES.
BY ELIZABETH A. LOWRY
IGID substrates.
Is there any
other industry
term that
literally states
its inability to
move, bend or
flex? Two words, very little wiggle
room for interpretation. And yet,
when called upon to manipulate
such materials, signshops are asked
to bend to their clients' will, and
make stubborn substrates conform
to the vision. Whether secured to a
wall, an awning or an overhang; 3D,
flat, or a combination of both, the
rigid is made flexible under the sure
hands of these three veteran shops
who were tasked with the creation,
fabrication and installation of some
very tough stuff.
R
TOP O' THE AWNING
Anchor Sign & Awning (Cincinnati)
owner Scott Woosley still prefers to
conduct business old school. Leading
with his belief that "a sign on your
building or vehicle is still the best
value for marketing," he's able to
drum up business simply by making
cold calls. "Yep, the oldest method
of marketing is still valid in 2020,"
he said. "[Tostados Grill] was a new
client who simply said to my partner
and sales manager Kyle [Woosley],
'Show me what you got.'"
34
SIGNS OF THE TIMES
MAY 2020
PHOTO BY JEFF RUSS
The Woosleys were thrilled to be
granted full artistic license on the
Tostados project. "The customer had
a difficult-to-read logo and a variety of
deteriorated signage on the building,"
Scott Woosley said. Offering a more
contemporary, clean look to the client
in their bid, Anchor's design included
fabricating the new Tostados sign
out of channel letters attached to
a new metal awning. Because the
new awning and sign would face the
street, the restaurant would become
more appealing to local vehicle and
foot traffic, plus passersby.
Due to delays caused by permit
hiccups, the Anchor team made
adjustments to the channel letter
support to accommodate a newly
accepted set of wind-load criteria
Signs of the Times - May 2020
Table of Contents for the Digital Edition of Signs of the Times - May 2020
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