Signs of the Times - May 2020 - 37

As it typically does, Metal Logos
suggested a design that is similar
to the image the client desires. "We
do this [ for the client] by showing
photos of our existing project gallery,"
Dubbs said. "Then [we suggest the
client] ask to have it bid out so they
have several options in material costs
to have the project produced at a
budget they are comfortable with."
To that end, Metal Logos was tasked
with matching the PMS-painted blue
letters on Larson's mission statement
to the CMYK that would be printed
on the sign's acrylic elements. "We
needed to match the blue colors in
flatbed printing and painted dimensional letters, which required a lot
of samples," Dubbs said. 
After the design was finalized and

the colors matched to the client's
satisfaction, the Larson's marketing
designer sought more depth on
the mission statement lettering. So,
Metal Logos added more dimensionality to the acrylic via flatbed printing
with stand-offs.
Substrates used on the logo signage
throughout the multiple projects
include ¼-in. natural satin aluminum
for the main lettering and the state
cutouts. The images on the states
were router-engraved and then paintfilled with cool gray PMS 10C. The
see-through sheets stating Larson's
mission, values and services are
painted in PMS 293 and mounted
onto ⅜-in. clear acrylic sheets with
fired edges. The main text was flatbed-printed PMS 203 on the face of

Metal Logos (Omaha, NE) was
tasked with creating signage for
all nine locations of the Oscar W.
Larson Co. throughout Michigan,
Ohio, Indiana and Kentucky.
⅜-in. clear acrylic. The star and
circle shapes were crafted out of
⅛-in. aluminum and then painted
PMS 293. Metal Logos used a CNC,
waterjet and flatbed printer for fabrication and Matthews Paint for all
painted elements.
Dubbs doesn't see the demand
for rigid substrates declining any
time soon. "[We] believe that the
individually mounted logo made out
of rigid substrates is coming back to
the forefront of most high-end build
outs," he said.
SIGNSOFTHETIMES.COM

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Signs of the Times - May 2020

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