Signs of the Times - June 2020 - 18
VEHICLES + VINYL
MARK
REBOOT AND RALLY
KISSLING
Creative Color accommodated a last-minute design change
with patience and precision.
is ST's Managing Editor
and Book Division
Director. Contact him
at mark.kissling@
stmediagroup.com.
HE lengths to which we
sometimes go for clients
or friends - or in this
case, both. Brent Luther,
owner/creative director of Creative
Color (Minneapolis) knows all about
this, given a recent experience when
a longtime client-friend was all set to
have his new Camaro wrapped. "The
project started off as the Miller High
Life car, and we changed direction
the day we were supposed to go to
print," Brent said. "Talk about putting
a wrench into our schedule." A classic
WWII "Tiger Shark" fighter-plane
design had caught the client's attention,
so he requested the change.
T
RIVETING REALISM
"I've seen these 'style' of wraps over
the past 10 years. Some are done well
and some are so poor," Brent said.
"[We] figured if we are going to the
cliché design that has been done a
million times before, we wanted to
do ours right and make it the best
one ever done." This involved a series
of intricate design choices, among
them, making the background of the
wrap closely resemble patina metal
with realistic rivets and having the
design flow perfectly on the body
lines.
"Paul [the client] was excited with
our mockups right away, but it took
a few 'back-and-forths' to get the
mouth shape figured out, and where
to place all the sponsor logos," Brent
said. "There was a base template on
this vehicle, but being a 2020 ZL1 1LE,
18
SIGNS OF THE TIMES
JUNE 2020
it was quite a bit different," Brent
added. "Because we wanted the rivets
to fit perfect on the body lines, we
templated the entire car by hand and
scanned in the templates to create
updated, 100%-accurate die-lines."
Creative Color sent about 12 proofs
generated from Adobe Creative Suite,
and the final design took around
20 hours with templating and laying
out all production art.
Once everything was set, the shop's
production team was finally able to
press "print" on their HP Latex 560,
sending through 3M IJ180Cv3 wrap
vinyl, then coating it with 3M Scotchcal
8518 and 8520 overlaminates ( for the
gloss and matte sheens), applied by
their AGL Encore laminator. Creating
the custom die-lines on a wild car
like this - with its aggressive body
lines - was very challenging, Brent
said. "Getting the vinyl then to line
up perfect, without stretching it so
the rivets fit the body lines perfect,
was hard as well."
Creative Color had three or four
different people working on the Camaro
throughout the process, but primarily
used two main installers. Two others
Signs of the Times - June 2020
Table of Contents for the Digital Edition of Signs of the Times - June 2020
Contents
Signs of the Times - June 2020 - BB1
Signs of the Times - June 2020 - BB2
Signs of the Times - June 2020 - Cover1
Signs of the Times - June 2020 - Cover1a
Signs of the Times - June 2020 - Cover1b
Signs of the Times - June 2020 - Cover2
Signs of the Times - June 2020 - 1
Signs of the Times - June 2020 - Contents
Signs of the Times - June 2020 - 3
Signs of the Times - June 2020 - 4
Signs of the Times - June 2020 - 5
Signs of the Times - June 2020 - 6
Signs of the Times - June 2020 - 7
Signs of the Times - June 2020 - 8
Signs of the Times - June 2020 - 9
Signs of the Times - June 2020 - 10
Signs of the Times - June 2020 - 11
Signs of the Times - June 2020 - 12
Signs of the Times - June 2020 - 13
Signs of the Times - June 2020 - 14
Signs of the Times - June 2020 - 15
Signs of the Times - June 2020 - 16
Signs of the Times - June 2020 - 17
Signs of the Times - June 2020 - 18
Signs of the Times - June 2020 - 19
Signs of the Times - June 2020 - 20
Signs of the Times - June 2020 - 21
Signs of the Times - June 2020 - 22
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Signs of the Times - June 2020 - 68
Signs of the Times - June 2020 - Cover3
Signs of the Times - June 2020 - Cover4
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