Signs of the Times - June 2020 - 28

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I CAN'T BELIEVE THIS IS HAPPENING
By Tom Wittenberg

S

everal years ago, I attended a crisis management
class. The first thing I learned was that those
who could get beyond the "I can't believe this is
happening" and react quickly, were the ones most
likely to survive the situation. I know this is true.
In 2002, I owned a technology company that failed
during the dot-com bubble. Why did we fail? We
could not get past the "this is happening to us?"
phase. If we had pivoted quickly into distance
learning with a few of the local colleges, we may
have survived. Instead, my partner and I lost both
the company and our homes.
I know many print providers are now facing
the same situation. My heart goes out to you as
I know exactly how you feel and what you are
experiencing. But hopefully, some of my guidance
around technology can help you not only survive,
but thrive, once we are past COVID-19. Below are
three points for print providers to consider.
Point #1: If you're not using technology, you need
to. Get it into your facility as soon as possible. Why?
A recent survey by Keypoint Intelligence showed
that "only 21% of North American respondents said
that their processes were mostly or fully automated."1
In other words, there is an opportunity to get ahead
of competition and be disruptive in your market.
Making the case more compelling is the fact that
"57% of North American PSP's are unaware of
SPM (smart print manufacturing)." The heyday of
easy revenue and easy competition is over. Going
forward, in the words of Bette Davis, "It's going to
be a bumpy ride."

Tom Wittenberg
HP Large Format Industry
Relations and Events
5555 Windward Parkway
Alpharetta, GA 30004
M. (770) 687-3515
T. (404) 774-9372
tom.wittenberg@hp.com

28

SIGNS OF THE TIMES

JUNE 2020

Point #2: Having technology to be able to
understand your costs, balance your equipment
loads, manage your service, and be able to get all
of this remotely will serve you well. With the
possibility of a second wave of COVID-19 and
lockdowns back in place, remote service and alerts
will be key. Going forward, knowing costs and
utilization will be able to help you manage your
business more effectively and efficiently. Pricing
pressures will be there, so having the data to
outmaneuver your competition is a priority.
Point #3: Do you have an online storefront,
meaning do you have web-to-print capabilities?
There is a great article by Jennifer Matt on What
theythink.com. She quotes McKinsey as saying
"Recent customer-behavior research shows that
digital interaction with B2B customers is now two
times more important than traditional channels
- more than a 30% jump since before the COVID19 crisis hit."2 An online storefront keeps your
product visible and available for your customer
base. Adding the back-end automation to go
fully web-to-print helps to reduce your costs and
increase profitability.
There are a number of compelling reasons
to jump on the technology bandwagon for your
facility, so how can this be done? I know print
providers are really strapped for cash and don't
have software spending really high on the list
of expenses. But what if I told you that many of
you can get it for free? If you are a large-format
owner of an HP Latex, STITCH, PageWide XL or
DesignJet printer, HP PrintOS comes along with
it for free. There are modules associated with each
of the different printer models, but I only want to


http://www.theythink.com

Signs of the Times - June 2020

Table of Contents for the Digital Edition of Signs of the Times - June 2020

Contents
Signs of the Times - June 2020 - BB1
Signs of the Times - June 2020 - BB2
Signs of the Times - June 2020 - Cover1
Signs of the Times - June 2020 - Cover1a
Signs of the Times - June 2020 - Cover1b
Signs of the Times - June 2020 - Cover2
Signs of the Times - June 2020 - 1
Signs of the Times - June 2020 - Contents
Signs of the Times - June 2020 - 3
Signs of the Times - June 2020 - 4
Signs of the Times - June 2020 - 5
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Signs of the Times - June 2020 - Cover3
Signs of the Times - June 2020 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/sott_202008
https://www.nxtbook.com/nxtbooks/STMG/sott_202007
https://www.nxtbook.com/nxtbooks/STMG/sott_202006
https://www.nxtbook.com/nxtbooks/STMG/sott_202005
https://www.nxtbook.com/nxtbooks/STMG/sott_202004
https://www.nxtbook.com/nxtbooks/STMG/sott_blackbook_2020
https://www.nxtbook.com/nxtbooks/STMG/sott_202003
https://www.nxtbook.com/nxtbooks/STMG/sott_201802
https://www.nxtbook.com/nxtbooks/STMG/sott_201801
https://www.nxtbook.com/nxtbooks/STMG/sott_201712
https://www.nxtbook.com/nxtbooks/STMG/sott_201711
https://www.nxtbook.com/nxtbooks/STMG/sott_201710
https://www.nxtbook.com/nxtbooks/STMG/sott_201709
https://www.nxtbook.com/nxtbooks/STMG/sott_201708
https://www.nxtbook.com/nxtbooks/STMG/sott_201707
https://www.nxtbook.com/nxtbooks/STMG/sott_201706
https://www.nxtbook.com/nxtbooks/STMG/sott_201705
https://www.nxtbook.com/nxtbooks/STMG/sott_201704
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2017
https://www.nxtbook.com/nxtbooks/STMG/sott_201703
https://www.nxtbook.com/nxtbooks/STMG/sott_201702
https://www.nxtbook.com/nxtbooks/STMG/sott_201701
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https://www.nxtbook.com/nxtbooks/STMG/sott_201603
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2016
https://www.nxtbook.com/nxtbooks/STMG/sott_201602
https://www.nxtbook.com/nxtbooks/STMG/sott_201601
https://www.nxtbook.com/nxtbooks/STMG/sott_201512
https://www.nxtbook.com/nxtbooks/STMG/sott_201511
https://www.nxtbook.com/nxtbooks/STMG/sott_201510
https://www.nxtbook.com/nxtbooks/STMG/sott_201509
https://www.nxtbook.com/nxtbooks/STMG/sott_201508
https://www.nxtbook.com/nxtbooks/STMG/sott_201507
https://www.nxtbook.com/nxtbooks/STMG/sott_201506
https://www.nxtbook.com/nxtbooks/STMG/sott_201505
https://www.nxtbook.com/nxtbooks/STMG/sott_201504
https://www.nxtbook.com/nxtbooks/STMG/sott_201503
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2015
https://www.nxtbook.com/nxtbooks/STMG/sott_201502
https://www.nxtbook.com/nxtbooks/STMG/sott_201501
https://www.nxtbook.com/nxtbooks/STMG/sott_201412
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https://www.nxtbook.com/nxtbooks/STMG/sott_201410
https://www.nxtbook.com/nxtbooks/STMG/sott_201409
https://www.nxtbook.com/nxtbooks/STMG/sott_201408
https://www.nxtbook.com/nxtbooks/STMG/sott_201407
https://www.nxtbook.com/nxtbooks/STMG/sott_201406
https://www.nxtbook.com/nxtbooks/STMG/sott_201405
https://www.nxtbook.com/nxtbooks/STMG/sott_201404
https://www.nxtbook.com/nxtbooks/STMG/sott_201403
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2014
https://www.nxtbook.com/nxtbooks/STMG/sott_201402
https://www.nxtbook.com/nxtbooks/STMG/sott_201401
https://www.nxtbook.com/nxtbooks/STMG/sott_201312
https://www.nxtbook.com/nxtbooks/STMG/sott_201311
https://www.nxtbook.com/nxtbooks/STMG/sott_201310
https://www.nxtbook.com/nxtbooks/STMG/sott_201309
https://www.nxtbook.com/nxtbooks/STMG/sott_201308
https://www.nxtbook.com/nxtbooks/STMG/sott_201307
https://www.nxtbook.com/nxtbooks/STMG/sott_201306
https://www.nxtbook.com/nxtbooks/STMG/sott_201305
https://www.nxtbook.com/nxtbooks/STMG/sott_201304
https://www.nxtbook.com/nxtbooks/STMG/sott_201303
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2013
https://www.nxtbook.com/nxtbooks/STMG/sott_201302
https://www.nxtbook.com/nxtbooks/STMG/sott_201301
https://www.nxtbook.com/nxtbooks/STMG/sott_201212
https://www.nxtbook.com/nxtbooks/STMG/sott_201211
https://www.nxtbook.com/nxtbooks/STMG/sott_201210
https://www.nxtbook.com/nxtbooks/STMG/sott_201209
https://www.nxtbook.com/nxtbooks/STMG/sott_201208
https://www.nxtbook.com/nxtbooks/STMG/sott_201207
https://www.nxtbook.com/nxtbooks/STMG/sott_201206
https://www.nxtbook.com/nxtbooks/STMG/sott_201205
https://www.nxtbook.com/nxtbooks/STMG/sott_201204
https://www.nxtbook.com/nxtbooks/STMG/sott_201203
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2012
https://www.nxtbook.com/nxtbooks/STMG/sott_201202
https://www.nxtbook.com/nxtbooks/STMG/sott_201201
https://www.nxtbookmedia.com