Signs of the Times - June 2020 - 31

Otherwise, all three companies we spoke to reported
an increase of complexity to recent electric sign projects.
"We have noticed an increased demand and interest in
cutting-edge design incorporating a variety of materials,
finishes and textures that have not been common in our
industry," Poyant said. As a result, the company developed
faux patina and wood grain paint finishes that are far
more durable and less costly than digital prints.
CUSTOMER DEMANDS
Not surprisingly, clients have been requesting faster
turnarounds. "Customers are [becoming accustomed] to
quick delivery of products online and are having the same
expectation with custom electric signs," Security Signs
said. At the same time, Mandeville Sign has found that
"customers have less knowledge about the sign type they
would like to see on their project and rely more on the

Poyant (New Bedford, MA) recently replaced the old
logo for Reebok with a new 12-ft.-tall, programmableLED channel letter set on the rooftop of their corporate
headquarters in Boston's Seaport District.
sign company to design from a blank page." This has led
to more customers wanting to see more prototypes and
samples of materials to be used, quality photos of examples
that meet their certain project needs and 3D drawings of
their sign projects, according to Security Signs.
Poyant has noticed a "reawakening" on the part of
Boston-area planning and zoning officials in considering
and enabling larger branding opportunities as a way to drive
new development and re-development of underutilized
areas. "Companies like Converse, Boston Consulting
Group and Reebok have been able to incorporate [colorchanging, dynamic-signage] technology into large renditions
SIGNSOFTHETIMES.COM

31


http://www.SIGNSOFTHETIMES.COM

Signs of the Times - June 2020

Table of Contents for the Digital Edition of Signs of the Times - June 2020

Contents
Signs of the Times - June 2020 - BB1
Signs of the Times - June 2020 - BB2
Signs of the Times - June 2020 - Cover1
Signs of the Times - June 2020 - Cover1a
Signs of the Times - June 2020 - Cover1b
Signs of the Times - June 2020 - Cover2
Signs of the Times - June 2020 - 1
Signs of the Times - June 2020 - Contents
Signs of the Times - June 2020 - 3
Signs of the Times - June 2020 - 4
Signs of the Times - June 2020 - 5
Signs of the Times - June 2020 - 6
Signs of the Times - June 2020 - 7
Signs of the Times - June 2020 - 8
Signs of the Times - June 2020 - 9
Signs of the Times - June 2020 - 10
Signs of the Times - June 2020 - 11
Signs of the Times - June 2020 - 12
Signs of the Times - June 2020 - 13
Signs of the Times - June 2020 - 14
Signs of the Times - June 2020 - 15
Signs of the Times - June 2020 - 16
Signs of the Times - June 2020 - 17
Signs of the Times - June 2020 - 18
Signs of the Times - June 2020 - 19
Signs of the Times - June 2020 - 20
Signs of the Times - June 2020 - 21
Signs of the Times - June 2020 - 22
Signs of the Times - June 2020 - 23
Signs of the Times - June 2020 - 24
Signs of the Times - June 2020 - 25
Signs of the Times - June 2020 - 26
Signs of the Times - June 2020 - 27
Signs of the Times - June 2020 - 28
Signs of the Times - June 2020 - 29
Signs of the Times - June 2020 - 30
Signs of the Times - June 2020 - 31
Signs of the Times - June 2020 - 32
Signs of the Times - June 2020 - 33
Signs of the Times - June 2020 - 34
Signs of the Times - June 2020 - 35
Signs of the Times - June 2020 - 36
Signs of the Times - June 2020 - 37
Signs of the Times - June 2020 - 38
Signs of the Times - June 2020 - 39
Signs of the Times - June 2020 - 40
Signs of the Times - June 2020 - 41
Signs of the Times - June 2020 - 42
Signs of the Times - June 2020 - 43
Signs of the Times - June 2020 - 44
Signs of the Times - June 2020 - 45
Signs of the Times - June 2020 - 46
Signs of the Times - June 2020 - 47
Signs of the Times - June 2020 - 48
Signs of the Times - June 2020 - 49
Signs of the Times - June 2020 - 50
Signs of the Times - June 2020 - 51
Signs of the Times - June 2020 - 52
Signs of the Times - June 2020 - 53
Signs of the Times - June 2020 - 54
Signs of the Times - June 2020 - 55
Signs of the Times - June 2020 - 56
Signs of the Times - June 2020 - 57
Signs of the Times - June 2020 - 58
Signs of the Times - June 2020 - 59
Signs of the Times - June 2020 - 60
Signs of the Times - June 2020 - 61
Signs of the Times - June 2020 - 62
Signs of the Times - June 2020 - 63
Signs of the Times - June 2020 - 64
Signs of the Times - June 2020 - 65
Signs of the Times - June 2020 - 66
Signs of the Times - June 2020 - 67
Signs of the Times - June 2020 - 68
Signs of the Times - June 2020 - Cover3
Signs of the Times - June 2020 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/sott_202008
https://www.nxtbook.com/nxtbooks/STMG/sott_202007
https://www.nxtbook.com/nxtbooks/STMG/sott_202006
https://www.nxtbook.com/nxtbooks/STMG/sott_202005
https://www.nxtbook.com/nxtbooks/STMG/sott_202004
https://www.nxtbook.com/nxtbooks/STMG/sott_blackbook_2020
https://www.nxtbook.com/nxtbooks/STMG/sott_202003
https://www.nxtbook.com/nxtbooks/STMG/sott_201802
https://www.nxtbook.com/nxtbooks/STMG/sott_201801
https://www.nxtbook.com/nxtbooks/STMG/sott_201712
https://www.nxtbook.com/nxtbooks/STMG/sott_201711
https://www.nxtbook.com/nxtbooks/STMG/sott_201710
https://www.nxtbook.com/nxtbooks/STMG/sott_201709
https://www.nxtbook.com/nxtbooks/STMG/sott_201708
https://www.nxtbook.com/nxtbooks/STMG/sott_201707
https://www.nxtbook.com/nxtbooks/STMG/sott_201706
https://www.nxtbook.com/nxtbooks/STMG/sott_201705
https://www.nxtbook.com/nxtbooks/STMG/sott_201704
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2017
https://www.nxtbook.com/nxtbooks/STMG/sott_201703
https://www.nxtbook.com/nxtbooks/STMG/sott_201702
https://www.nxtbook.com/nxtbooks/STMG/sott_201701
https://www.nxtbook.com/nxtbooks/STMG/sott_201612
https://www.nxtbook.com/nxtbooks/STMG/sott_201611
https://www.nxtbook.com/nxtbooks/STMG/sott_201610
https://www.nxtbook.com/nxtbooks/STMG/sott_201609
https://www.nxtbook.com/nxtbooks/STMG/sott_201608
https://www.nxtbook.com/nxtbooks/STMG/sott_201607
https://www.nxtbook.com/nxtbooks/STMG/sott_201606
https://www.nxtbook.com/nxtbooks/STMG/sott_201605
https://www.nxtbook.com/nxtbooks/STMG/sott_201604
https://www.nxtbook.com/nxtbooks/STMG/sott_201603
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2016
https://www.nxtbook.com/nxtbooks/STMG/sott_201602
https://www.nxtbook.com/nxtbooks/STMG/sott_201601
https://www.nxtbook.com/nxtbooks/STMG/sott_201512
https://www.nxtbook.com/nxtbooks/STMG/sott_201511
https://www.nxtbook.com/nxtbooks/STMG/sott_201510
https://www.nxtbook.com/nxtbooks/STMG/sott_201509
https://www.nxtbook.com/nxtbooks/STMG/sott_201508
https://www.nxtbook.com/nxtbooks/STMG/sott_201507
https://www.nxtbook.com/nxtbooks/STMG/sott_201506
https://www.nxtbook.com/nxtbooks/STMG/sott_201505
https://www.nxtbook.com/nxtbooks/STMG/sott_201504
https://www.nxtbook.com/nxtbooks/STMG/sott_201503
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2015
https://www.nxtbook.com/nxtbooks/STMG/sott_201502
https://www.nxtbook.com/nxtbooks/STMG/sott_201501
https://www.nxtbook.com/nxtbooks/STMG/sott_201412
https://www.nxtbook.com/nxtbooks/STMG/sott_201411
https://www.nxtbook.com/nxtbooks/STMG/sott_201410
https://www.nxtbook.com/nxtbooks/STMG/sott_201409
https://www.nxtbook.com/nxtbooks/STMG/sott_201408
https://www.nxtbook.com/nxtbooks/STMG/sott_201407
https://www.nxtbook.com/nxtbooks/STMG/sott_201406
https://www.nxtbook.com/nxtbooks/STMG/sott_201405
https://www.nxtbook.com/nxtbooks/STMG/sott_201404
https://www.nxtbook.com/nxtbooks/STMG/sott_201403
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2014
https://www.nxtbook.com/nxtbooks/STMG/sott_201402
https://www.nxtbook.com/nxtbooks/STMG/sott_201401
https://www.nxtbook.com/nxtbooks/STMG/sott_201312
https://www.nxtbook.com/nxtbooks/STMG/sott_201311
https://www.nxtbook.com/nxtbooks/STMG/sott_201310
https://www.nxtbook.com/nxtbooks/STMG/sott_201309
https://www.nxtbook.com/nxtbooks/STMG/sott_201308
https://www.nxtbook.com/nxtbooks/STMG/sott_201307
https://www.nxtbook.com/nxtbooks/STMG/sott_201306
https://www.nxtbook.com/nxtbooks/STMG/sott_201305
https://www.nxtbook.com/nxtbooks/STMG/sott_201304
https://www.nxtbook.com/nxtbooks/STMG/sott_201303
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2013
https://www.nxtbook.com/nxtbooks/STMG/sott_201302
https://www.nxtbook.com/nxtbooks/STMG/sott_201301
https://www.nxtbook.com/nxtbooks/STMG/sott_201212
https://www.nxtbook.com/nxtbooks/STMG/sott_201211
https://www.nxtbook.com/nxtbooks/STMG/sott_201210
https://www.nxtbook.com/nxtbooks/STMG/sott_201209
https://www.nxtbook.com/nxtbooks/STMG/sott_201208
https://www.nxtbook.com/nxtbooks/STMG/sott_201207
https://www.nxtbook.com/nxtbooks/STMG/sott_201206
https://www.nxtbook.com/nxtbooks/STMG/sott_201205
https://www.nxtbook.com/nxtbooks/STMG/sott_201204
https://www.nxtbook.com/nxtbooks/STMG/sott_201203
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2012
https://www.nxtbook.com/nxtbooks/STMG/sott_201202
https://www.nxtbook.com/nxtbooks/STMG/sott_201201
https://www.nxtbookmedia.com