Signs of the Times - June 2020 - 38

GLOBAL
REACH
WAYFINDING VIRTUOSO JAN LORENC DISCUSSES DESIGNING
ACROSS CULTURES AND POST-PANDEMIC PLACEMAKING.
BY JEFF RUSS

SR. ART DIRECTOR

HE term wayfinding describes a
multi-disciplinary
approach to moving people through
complex spaces.
The process of
designing a wayfinding system should
integrate various visual cues, helping
folks to find their way and orient
themselves to their location.
Combining architectural elements,
interior-design strategies and sign
systems can vastly simplify the process
of moving a person from where they
are to where they want to be. "The
signage is very much a part of the
interior architecture," Lorenc said.
"One approach is where you are
sticking 'postage stamps' on everything. You're cranking out little plaques
and hanging them everywhere." Or,
Lorenc said, you can integrate everything. "We take that approach to the
signage. When done correctly, the
results can be much more visually
pleasing as well."

T

38

SIGNS OF THE TIMES

JUNE 2020

JAN LORENC

PRINCIPAL/DIRECTOR OF DESIGN
LORENC+YOO DESIGN

Jan Lorenc leads a team of architects, graphic
designers, sculptors, interior designers and
industrial designers at Lorenc+Yoo Design
(Roswell, GA). 
Lorenc earned bachelor's and master's
degrees in industrial design and visual design from the Illinois Institute of Technology,
and a master's degree in architecture from
the Georgia Institute of Technology.
With Jan at the helm, Lorenc+Yoo Design has developed award-winning
museum spaces, tradeshow exhibits and wayfinding systems. His firm's
accolades include multiple awards in Signs of the Times' annual Signshop
Competition, including Best of Show.
Lorenc designs for an international list of clients, including companies
in China, Korea, Japan, India, the Middle East and the US.
DESIGNING THE EXPERIENCE
In order to fully integrate an effective,
consistent design language into a
complex project such as a hotel/
casino/convention center, there
needs to be a partnership between

the interior design group and the
architectural firm. "I think generally,
the architects appreciate how we try
to work tongue-and-groove, partnering with them," Lorenc said.
Proper integration comes in various



Signs of the Times - June 2020

Table of Contents for the Digital Edition of Signs of the Times - June 2020

Contents
Signs of the Times - June 2020 - BB1
Signs of the Times - June 2020 - BB2
Signs of the Times - June 2020 - Cover1
Signs of the Times - June 2020 - Cover1a
Signs of the Times - June 2020 - Cover1b
Signs of the Times - June 2020 - Cover2
Signs of the Times - June 2020 - 1
Signs of the Times - June 2020 - Contents
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Signs of the Times - June 2020 - Cover3
Signs of the Times - June 2020 - Cover4
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