Signs of the Times - June 2020 - 43

ER2 IMAGE GROUP
(Hanover Park, IL)

information in a positive and vibrant
manner even as they adhere to CDC
guidelines. A portion of the proceeds
goes directly to the artist. Custom
floor, wall and window signs have
been produced for several large hotel
groups, with Wolf hoping to expand
Indiesigns' offerings to restaurants,
supermarkets, pet stores and "really
anyone who is open or opening up.
...We want the process of sourcing
signage to be easy, positive and
more beautiful," Wolf said. "We see a
lot of opportunity in how signage is
designed and purchased and we plan
on helping it change for the better."

ER2 Image Group's COVID-19
response was multifold: vinyl
application, signmaking and
the manufacturing of personal
protective equipment (PPE). ER2
branded a side of its building with
"We're all in this together," in 3M
IJ8624 vinyl. According to Alan
Schellerer, vice president/partner
of ER2, to further personalize the
sentiment, each of the company's
65 employees signed pieces of
paper. The signatures were then
vectorized, cut out of textured
vinyl and applied near the quote.
The company has also donated
1,000 signs to the community,
encouraging locals to express their
appreciation for medical professionals or first responders as part
of a positivity-driven social media
campaign by ER2. Finally, Schellerer
said that ER2 - typically a full-service
grand format printing company -
has converted much of its resources
to producing PPE and "other types
of COVID-prevention signage," and
is educating its staff about selling
such signage as companies return
to work.

SIGNSOFTHETIMES.COM

43


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Signs of the Times - June 2020

Table of Contents for the Digital Edition of Signs of the Times - June 2020

Contents
Signs of the Times - June 2020 - BB1
Signs of the Times - June 2020 - BB2
Signs of the Times - June 2020 - Cover1
Signs of the Times - June 2020 - Cover1a
Signs of the Times - June 2020 - Cover1b
Signs of the Times - June 2020 - Cover2
Signs of the Times - June 2020 - 1
Signs of the Times - June 2020 - Contents
Signs of the Times - June 2020 - 3
Signs of the Times - June 2020 - 4
Signs of the Times - June 2020 - 5
Signs of the Times - June 2020 - 6
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Signs of the Times - June 2020 - Cover3
Signs of the Times - June 2020 - Cover4
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https://www.nxtbook.com/nxtbooks/STMG/sott_201211
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