Signs of the Times - July 2020 - 14

SIGN FACE
GRANT

FREKING

ALTER EGO

PHOTOS BY VANESSA BOY

Gabriel Boy explains why his non-sign experiences helped
Fresh Ink Signs + Graphics successfully change pre-pandemic,
and how the company has adjusted since the healthcare crisis.

is ST's Associate Editor.
Contact him at grant.
freking@stmediagroup.
com.

G

ABRIEL Boy is the managing
partner of Fresh Ink Signs +
Graphics (Orlando, FL)

You haven't been in the sign business
for that long. What prompted you
to join the industry?
I came from wireless [phones]. I was
a GM of a store for about five years,
then ended up becoming a district
manager and did that for a while.
I always wanted to run my own
business. My cousin was the owner
of [Fresh Ink Signs + Graphics], but
needed somebody to run it. They
gave me the opportunity to become
a partner if I was able to increase the
business. I learned it from scratch.
I've been doing it for three years. I was
coming from outside-in, but I had
over 10 years of sales experience. I
used to manage over 100 employees.
14

SIGNS OF THE TIMES

JULY 2020

I understood how things worked
in the business world; I just never
received the opportunity to do it.
I kind of fell into it.
What's surprised you the most
about being in the sign industry?
The customer service aspect. The
constant feedback I always get is, 'Man,
you're so different. You're actually
nice and professional.' I've been in
sales for so long - you have to relate
to people. If you can't relate to people,
you can't sell. People are human;
they're not robots. We landed more
and more accounts just by being
nice and by doing a good job.
You mentioned you haven't had
to furlough anyone during the
pandemic. What has changed?
We had to adapt with the work-

from-home strategy. I have a fivemonth-old, so I have to be smart on
limiting contact with people. Our
designer is working from home.
The month of April, we had a lot of
clients that leaned on design and
rebranding. It worked in our favor;
I was the only one working in the
shop for the whole month. And then
the person who produces the signs
would come in as needed. We had
to pivot, but it worked.
So when you were the only one in the
shop, were you doing fabrication
or install work?
Yeah. We had to wear different hats.
I leaned on my production knowledge
that I learned over the past three
years. I was producing the graphics
- not from a digital standpoint with
everything being pre-done by our



Signs of the Times - July 2020

Table of Contents for the Digital Edition of Signs of the Times - July 2020

Contents
Signs of the Times - July 2020 - Intro
Signs of the Times - July 2020 - BB1
Signs of the Times - July 2020 - BB2
Signs of the Times - July 2020 - BB3
Signs of the Times - July 2020 - BB4
Signs of the Times - July 2020 - Cover1
Signs of the Times - July 2020 - Cover1a
Signs of the Times - July 2020 - Cover1b
Signs of the Times - July 2020 - Cover2
Signs of the Times - July 2020 - 1
Signs of the Times - July 2020 - Contents
Signs of the Times - July 2020 - 3
Signs of the Times - July 2020 - 4
Signs of the Times - July 2020 - 5
Signs of the Times - July 2020 - 6
Signs of the Times - July 2020 - 7
Signs of the Times - July 2020 - 8
Signs of the Times - July 2020 - 9
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Signs of the Times - July 2020 - 11
Signs of the Times - July 2020 - 12
Signs of the Times - July 2020 - 13
Signs of the Times - July 2020 - 14
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Signs of the Times - July 2020 - Cover3
Signs of the Times - July 2020 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/sott_202010
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https://www.nxtbook.com/nxtbooks/STMG/sott_201705
https://www.nxtbook.com/nxtbooks/STMG/sott_201704
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https://www.nxtbook.com/nxtbooks/STMG/sott_201604
https://www.nxtbook.com/nxtbooks/STMG/sott_201603
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2016
https://www.nxtbook.com/nxtbooks/STMG/sott_201602
https://www.nxtbook.com/nxtbooks/STMG/sott_201601
https://www.nxtbook.com/nxtbooks/STMG/sott_201512
https://www.nxtbook.com/nxtbooks/STMG/sott_201511
https://www.nxtbook.com/nxtbooks/STMG/sott_201510
https://www.nxtbook.com/nxtbooks/STMG/sott_201509
https://www.nxtbook.com/nxtbooks/STMG/sott_201508
https://www.nxtbook.com/nxtbooks/STMG/sott_201507
https://www.nxtbook.com/nxtbooks/STMG/sott_201506
https://www.nxtbook.com/nxtbooks/STMG/sott_201505
https://www.nxtbook.com/nxtbooks/STMG/sott_201504
https://www.nxtbook.com/nxtbooks/STMG/sott_201503
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2015
https://www.nxtbook.com/nxtbooks/STMG/sott_201502
https://www.nxtbook.com/nxtbooks/STMG/sott_201501
https://www.nxtbook.com/nxtbooks/STMG/sott_201412
https://www.nxtbook.com/nxtbooks/STMG/sott_201411
https://www.nxtbook.com/nxtbooks/STMG/sott_201410
https://www.nxtbook.com/nxtbooks/STMG/sott_201409
https://www.nxtbook.com/nxtbooks/STMG/sott_201408
https://www.nxtbook.com/nxtbooks/STMG/sott_201407
https://www.nxtbook.com/nxtbooks/STMG/sott_201406
https://www.nxtbook.com/nxtbooks/STMG/sott_201405
https://www.nxtbook.com/nxtbooks/STMG/sott_201404
https://www.nxtbook.com/nxtbooks/STMG/sott_201403
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2014
https://www.nxtbook.com/nxtbooks/STMG/sott_201402
https://www.nxtbook.com/nxtbooks/STMG/sott_201401
https://www.nxtbook.com/nxtbooks/STMG/sott_201312
https://www.nxtbook.com/nxtbooks/STMG/sott_201311
https://www.nxtbook.com/nxtbooks/STMG/sott_201310
https://www.nxtbook.com/nxtbooks/STMG/sott_201309
https://www.nxtbook.com/nxtbooks/STMG/sott_201308
https://www.nxtbook.com/nxtbooks/STMG/sott_201307
https://www.nxtbook.com/nxtbooks/STMG/sott_201306
https://www.nxtbook.com/nxtbooks/STMG/sott_201305
https://www.nxtbook.com/nxtbooks/STMG/sott_201304
https://www.nxtbook.com/nxtbooks/STMG/sott_201303
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2013
https://www.nxtbook.com/nxtbooks/STMG/sott_201302
https://www.nxtbook.com/nxtbooks/STMG/sott_201301
https://www.nxtbook.com/nxtbooks/STMG/sott_201212
https://www.nxtbook.com/nxtbooks/STMG/sott_201211
https://www.nxtbook.com/nxtbooks/STMG/sott_201210
https://www.nxtbook.com/nxtbooks/STMG/sott_201209
https://www.nxtbook.com/nxtbooks/STMG/sott_201208
https://www.nxtbook.com/nxtbooks/STMG/sott_201207
https://www.nxtbook.com/nxtbooks/STMG/sott_201206
https://www.nxtbook.com/nxtbooks/STMG/sott_201205
https://www.nxtbook.com/nxtbooks/STMG/sott_201204
https://www.nxtbook.com/nxtbooks/STMG/sott_201203
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2012
https://www.nxtbook.com/nxtbooks/STMG/sott_201202
https://www.nxtbook.com/nxtbooks/STMG/sott_201201
https://www.nxtbookmedia.com