Signs of the Times - July 2020 - 16
SIGN FACE
designer - but I would have to make
sure production would flow, so
printing, laminating and assembling
the signs.
Who were your go-to services or
clients prior to the pandemic, and
how have things changed?
We leaned into the restaurant industry
a lot. It shifted really quickly. We
do a lot of work for a company that
has multiple brands under it, and
that company basically went dormant.
They have multiple restaurant brands.
And they were, shoot, at least 10% of
the business that was coming in, so
we lost a lot of that. A lot of people
were stalling on paying, too. We
leaned into the construction industry
because they were essential and they
needed signage. We printed a lot of
COVID-19 signage. We printed a lot
of signs for job sites, stickers - anything that you can think of, we were
printing it.
Printing COVID-19 signage, in theory,
won't last forever, so I guess you'll
have to pivot again down the road.
Oh, yeah. One thing I go back to that
helps me is that I'm not a normal
sign guy. I've learned to adapt. When
I was in the wireless world - think
about how wireless has changed
when I started there in '07 to now - it
was constantly evolving and changing,
and I think that helped me.
On Fresh Ink's Instagram, I've seen
your advertising that the company
is 'more than signs and banners.'
What does the future hold?
We have three facets of the business:
design, print, wrap. People are starting
to understand that we have a full-time
designer and a junior designer, that we
can offer free custom illustrations,
and offer logo design. On the printing
side, we've always done business cards,
but creating a customer pack ... when
I first started a lot of new businesses
were popping up. They needed business
cards, a logo, some type of flyer,
they needed signage on their vehicles,
and that's the four-step process I
always talk about with a client. I'm
like, 'This is what you need, and this
starter pack will get you going.' I
have a lot of clients rebranding right
now; I just got a text today, a client
has 15 vehicles that they want to
rebrand. A lot of people are using
this down time to strategize. Opening
the door of designing, printing and
wrapping has made it easier for people
to understand what we do and how
we do it.
This interview has been edited for
length and clarity.
16
SIGNS OF THE TIMES
JULY 2020
Signs of the Times - July 2020
Table of Contents for the Digital Edition of Signs of the Times - July 2020
Contents
Signs of the Times - July 2020 - Intro
Signs of the Times - July 2020 - BB1
Signs of the Times - July 2020 - BB2
Signs of the Times - July 2020 - BB3
Signs of the Times - July 2020 - BB4
Signs of the Times - July 2020 - Cover1
Signs of the Times - July 2020 - Cover1a
Signs of the Times - July 2020 - Cover1b
Signs of the Times - July 2020 - Cover2
Signs of the Times - July 2020 - 1
Signs of the Times - July 2020 - Contents
Signs of the Times - July 2020 - 3
Signs of the Times - July 2020 - 4
Signs of the Times - July 2020 - 5
Signs of the Times - July 2020 - 6
Signs of the Times - July 2020 - 7
Signs of the Times - July 2020 - 8
Signs of the Times - July 2020 - 9
Signs of the Times - July 2020 - 10
Signs of the Times - July 2020 - 11
Signs of the Times - July 2020 - 12
Signs of the Times - July 2020 - 13
Signs of the Times - July 2020 - 14
Signs of the Times - July 2020 - 15
Signs of the Times - July 2020 - 16
Signs of the Times - July 2020 - 17
Signs of the Times - July 2020 - 18
Signs of the Times - July 2020 - 19
Signs of the Times - July 2020 - 20
Signs of the Times - July 2020 - 21
Signs of the Times - July 2020 - 22
Signs of the Times - July 2020 - 23
Signs of the Times - July 2020 - 24
Signs of the Times - July 2020 - 25
Signs of the Times - July 2020 - 26
Signs of the Times - July 2020 - 27
Signs of the Times - July 2020 - 28
Signs of the Times - July 2020 - 29
Signs of the Times - July 2020 - 30
Signs of the Times - July 2020 - 31
Signs of the Times - July 2020 - 32
Signs of the Times - July 2020 - 33
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Signs of the Times - July 2020 - 37
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Signs of the Times - July 2020 - 40
Signs of the Times - July 2020 - 41
Signs of the Times - July 2020 - 42
Signs of the Times - July 2020 - 43
Signs of the Times - July 2020 - 44
Signs of the Times - July 2020 - 45
Signs of the Times - July 2020 - 46
Signs of the Times - July 2020 - 47
Signs of the Times - July 2020 - 48
Signs of the Times - July 2020 - 49
Signs of the Times - July 2020 - 50
Signs of the Times - July 2020 - 51
Signs of the Times - July 2020 - 52
Signs of the Times - July 2020 - 53
Signs of the Times - July 2020 - 54
Signs of the Times - July 2020 - 55
Signs of the Times - July 2020 - 56
Signs of the Times - July 2020 - 57
Signs of the Times - July 2020 - 58
Signs of the Times - July 2020 - 59
Signs of the Times - July 2020 - 60
Signs of the Times - July 2020 - 61
Signs of the Times - July 2020 - 62
Signs of the Times - July 2020 - 63
Signs of the Times - July 2020 - 64
Signs of the Times - July 2020 - Cover3
Signs of the Times - July 2020 - Cover4
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