Signs of the Times - July 2020 - 20

LEDS + LIGHTING
LAURA

DRAMATIC FLARE

An artsy Milwaukee hotel inspires with its signage
and its unique mission.
XPERIMENTAL. Creative.
Fun. The new Saint Kate,
a boutique-arts hotel in
downtown Milwaukee, is
on a mission to illuminate at every
turn - from its art gallery and theater
to its avant-garde sign hugging the
building's corner. "The hotel's branding firm came up with the concept
of painted letters on the corner and
it took off from there," said John
Wachniak, manager of the Signs and
Lighting Division at Lemberg Electric
(Brookfield, WI). "The open-face signs
tap into the look of classic neon with
an artsy twist." Lemberg partnered with
Marcus Hotels & Resorts to create two
custom pieces - a red sign floating
over the canopy at the main entrance,
and a 45-ft. white sign running vertically and straddling the southeast
corner of the building's façade.
Both signs use SloanLED Flexi-

PETERS
is a consultant in LED
lighting and its many
applications. Contact her
at lpeters40@gmail.com.

E

Lemberg Electric (Brookfield, WI) designed this 45-ft. sign using two 4 x 4-in.
mounting rails on each face (one being a raceway).
BRITE faux neon to grab attention.
Because of the unusual nature of
channel letters bent at a 90° angle,

The prototype letter K shows how FlexiBRITE tubing wraps in mirror-image fashion.
20

SIGNS OF THE TIMES

JULY 2020

Wachniak and his team fabricated a
prototype of the letter K to explore
various options. "We needed to
design the edge letters to be legible
at several angles from the street,"
Wachniak said. "We also experimented
with lighting and color options for
ideal presentation of similar signs on
a brick background and floating over
the canopy." Prototyping with LEDs,
whether they are inside flexible plastic
tubing (also called rope lighting) or
placed in cabinets or channel letters,
is particularly helpful when multiple
lighting colors and materials are being
considered. In addition, the most
reliable LED products are gaining
market share because a small premium
in quality LEDs quickly pays for itself
in longevity relative to inexpensive
products that may fail even in the



Signs of the Times - July 2020

Table of Contents for the Digital Edition of Signs of the Times - July 2020

Contents
Signs of the Times - July 2020 - Intro
Signs of the Times - July 2020 - BB1
Signs of the Times - July 2020 - BB2
Signs of the Times - July 2020 - BB3
Signs of the Times - July 2020 - BB4
Signs of the Times - July 2020 - Cover1
Signs of the Times - July 2020 - Cover1a
Signs of the Times - July 2020 - Cover1b
Signs of the Times - July 2020 - Cover2
Signs of the Times - July 2020 - 1
Signs of the Times - July 2020 - Contents
Signs of the Times - July 2020 - 3
Signs of the Times - July 2020 - 4
Signs of the Times - July 2020 - 5
Signs of the Times - July 2020 - 6
Signs of the Times - July 2020 - 7
Signs of the Times - July 2020 - 8
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Signs of the Times - July 2020 - Cover3
Signs of the Times - July 2020 - Cover4
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https://www.nxtbook.com/nxtbooks/STMG/sott_202009
https://www.nxtbook.com/nxtbooks/STMG/sott_202008
https://www.nxtbook.com/nxtbooks/STMG/sott_202007
https://www.nxtbook.com/nxtbooks/STMG/sott_202006
https://www.nxtbook.com/nxtbooks/STMG/sott_202005
https://www.nxtbook.com/nxtbooks/STMG/sott_202004
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https://www.nxtbook.com/nxtbooks/STMG/sott_201802
https://www.nxtbook.com/nxtbooks/STMG/sott_201801
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https://www.nxtbook.com/nxtbooks/STMG/sott_201711
https://www.nxtbook.com/nxtbooks/STMG/sott_201710
https://www.nxtbook.com/nxtbooks/STMG/sott_201709
https://www.nxtbook.com/nxtbooks/STMG/sott_201708
https://www.nxtbook.com/nxtbooks/STMG/sott_201707
https://www.nxtbook.com/nxtbooks/STMG/sott_201706
https://www.nxtbook.com/nxtbooks/STMG/sott_201705
https://www.nxtbook.com/nxtbooks/STMG/sott_201704
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2017
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https://www.nxtbook.com/nxtbooks/STMG/sott_201605
https://www.nxtbook.com/nxtbooks/STMG/sott_201604
https://www.nxtbook.com/nxtbooks/STMG/sott_201603
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2016
https://www.nxtbook.com/nxtbooks/STMG/sott_201602
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https://www.nxtbook.com/nxtbooks/STMG/sott_201512
https://www.nxtbook.com/nxtbooks/STMG/sott_201511
https://www.nxtbook.com/nxtbooks/STMG/sott_201510
https://www.nxtbook.com/nxtbooks/STMG/sott_201509
https://www.nxtbook.com/nxtbooks/STMG/sott_201508
https://www.nxtbook.com/nxtbooks/STMG/sott_201507
https://www.nxtbook.com/nxtbooks/STMG/sott_201506
https://www.nxtbook.com/nxtbooks/STMG/sott_201505
https://www.nxtbook.com/nxtbooks/STMG/sott_201504
https://www.nxtbook.com/nxtbooks/STMG/sott_201503
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2015
https://www.nxtbook.com/nxtbooks/STMG/sott_201502
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https://www.nxtbook.com/nxtbooks/STMG/sott_201412
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https://www.nxtbook.com/nxtbooks/STMG/sott_201404
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https://www.nxtbook.com/nxtbooks/STMG/sott_bg2014
https://www.nxtbook.com/nxtbooks/STMG/sott_201402
https://www.nxtbook.com/nxtbooks/STMG/sott_201401
https://www.nxtbook.com/nxtbooks/STMG/sott_201312
https://www.nxtbook.com/nxtbooks/STMG/sott_201311
https://www.nxtbook.com/nxtbooks/STMG/sott_201310
https://www.nxtbook.com/nxtbooks/STMG/sott_201309
https://www.nxtbook.com/nxtbooks/STMG/sott_201308
https://www.nxtbook.com/nxtbooks/STMG/sott_201307
https://www.nxtbook.com/nxtbooks/STMG/sott_201306
https://www.nxtbook.com/nxtbooks/STMG/sott_201305
https://www.nxtbook.com/nxtbooks/STMG/sott_201304
https://www.nxtbook.com/nxtbooks/STMG/sott_201303
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https://www.nxtbook.com/nxtbooks/STMG/sott_201302
https://www.nxtbook.com/nxtbooks/STMG/sott_201301
https://www.nxtbook.com/nxtbooks/STMG/sott_201212
https://www.nxtbook.com/nxtbooks/STMG/sott_201211
https://www.nxtbook.com/nxtbooks/STMG/sott_201210
https://www.nxtbook.com/nxtbooks/STMG/sott_201209
https://www.nxtbook.com/nxtbooks/STMG/sott_201208
https://www.nxtbook.com/nxtbooks/STMG/sott_201207
https://www.nxtbook.com/nxtbooks/STMG/sott_201206
https://www.nxtbook.com/nxtbooks/STMG/sott_201205
https://www.nxtbook.com/nxtbooks/STMG/sott_201204
https://www.nxtbook.com/nxtbooks/STMG/sott_201203
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2012
https://www.nxtbook.com/nxtbooks/STMG/sott_201202
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https://www.nxtbookmedia.com