Signs of the Times - July 2020 - 22

VEHICLES + VINYL

A WORKING
PARTNERSHIP

MARK

KISSLING
is ST's Managing Editor
and Book Division
Director. Contact him
at mark.kissling@
stmediagroup.com.

Brand Graphic Solutions and an exclusive client
effortlessly collaborated on new fleet wraps.
OMEDIAN Chris Rock
once joked that boredom
is the sign of a good relationship. "You don't want
drama," he said and undoubtedly,
over the long haul, he's right. I always
ask the shops interviewed for this
column if anything new, different,
weird, unusual or funny happened
over the course of the job we're
covering. Sometimes that yields an
interesting anecdote or detail. Not
this time. "No, it ran very smoothly,"
said Mark J. Vnuk, vice president of
sales for Brand Graphic Solutions
(BGS; Plymouth, PA). "Mericle is a
great partner to work with."

C

22

SIGNS OF THE TIMES

JULY 2020

PROVEN PROCEDURES
Mericle Commercial Real Estate
Services (Wilkes-Barre, PA) has
developed more than 100 industrial,
office and flex buildings across 15
northeastern Pennsylvania business
parks. Since 2012, BGS has produced
fleet wraps, corporate office branding,
architectural graphics and signs for
Mericle's tenants and has even helped
with some of Mericle's philanthropic
projects - all the while becoming the
company's exclusive PSP.
"We consider the vinyl wraps and
decals to be important parts of our
multimedia branding campaign,"
said Jim Cummings, vice president,

marketing for Mericle. So, when
Mericle wanted to begin to update
their service-vehicle graphics, their
in-house graphic designer Rachel
initiated a familiar process: She
called Mark Vnuk with the vehicle's
make, model and year, according to
Cummings, and Vnuk then replied
with a schematic for that vehicle.
After Mericle's marketing team
contributed and all of the company's
edits were complete, she sent the
Adobe Illustrator artwork to BGS
for review.
"We have worked with Rachel
several times over the years," Vnuk
said. "We sometimes need to tweak



Signs of the Times - July 2020

Table of Contents for the Digital Edition of Signs of the Times - July 2020

Contents
Signs of the Times - July 2020 - Intro
Signs of the Times - July 2020 - BB1
Signs of the Times - July 2020 - BB2
Signs of the Times - July 2020 - BB3
Signs of the Times - July 2020 - BB4
Signs of the Times - July 2020 - Cover1
Signs of the Times - July 2020 - Cover1a
Signs of the Times - July 2020 - Cover1b
Signs of the Times - July 2020 - Cover2
Signs of the Times - July 2020 - 1
Signs of the Times - July 2020 - Contents
Signs of the Times - July 2020 - 3
Signs of the Times - July 2020 - 4
Signs of the Times - July 2020 - 5
Signs of the Times - July 2020 - 6
Signs of the Times - July 2020 - 7
Signs of the Times - July 2020 - 8
Signs of the Times - July 2020 - 9
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Signs of the Times - July 2020 - Cover3
Signs of the Times - July 2020 - Cover4
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