Signs of the Times - July 2020 - 32

son, Chad Dunkley, remains at the company as the CEO.
Brian Shumard-Crippin, the designer charged with
replicating the New Horizon logo, has spent over 22 years
in the sign industry, with the last 13 at YESCO. And his
experience showed on this project; he was able to recreate
the iconic sign from sight. "Fortunately, I recognized the
fonts and I did an overlay in Illustrator to confirm the
match," he said. "Thanks to our field survey technician,
we were able to catch every detail to match the existing
monuments."
To create the components for the new, duplicate sign,
YESCO's fabrication team flat-cut layers of aluminum
using their MultiCam 3000 router, powered by SAi's EnRoute
software, and then pin-mounted the cut aluminum to a
faux-Corten background. Then they applied push-through
acrylic copy with digitally printed graphics on translucent,
high-density 3M vinyl. GE Tetra MAX LEDs with a 100W
self-contained, damp-rated 24-V power supply were installed
to provide the backlighting for the New Horizon Academy
logo and copy.
The distinctive sign measures 11 ft. 4.75 in. x 1 ft. 6 in.
x 5 ft. 11 in., and each side of the sign offers a separate
layout. "Notice that even the formed trapezoidal concrete
base is sloped from street-side to parking lot-side and [is
also] chamfered at each corner," Shumard-Crippin said.
In the future, Shumard-Crippin predicts the sign industry
taking a vastly different turn, with technological, futuristic32

SIGNS OF THE TIMES

JULY 2020

inspired designs taking the sign world by storm. "I think
we'll continue to see an increase in tech-inspired sculptural
designs," he said. "At least I hope we do."
BULLSEYE
With more than 1,800 locations, the majority of them
operating in the US, Target stores showcase a memorable
logo used in clever marketing campaigns featuring its
adorable Miniature Bull Terrier, Bullseye, emblazoned on



Signs of the Times - July 2020

Table of Contents for the Digital Edition of Signs of the Times - July 2020

Contents
Signs of the Times - July 2020 - Intro
Signs of the Times - July 2020 - BB1
Signs of the Times - July 2020 - BB2
Signs of the Times - July 2020 - BB3
Signs of the Times - July 2020 - BB4
Signs of the Times - July 2020 - Cover1
Signs of the Times - July 2020 - Cover1a
Signs of the Times - July 2020 - Cover1b
Signs of the Times - July 2020 - Cover2
Signs of the Times - July 2020 - 1
Signs of the Times - July 2020 - Contents
Signs of the Times - July 2020 - 3
Signs of the Times - July 2020 - 4
Signs of the Times - July 2020 - 5
Signs of the Times - July 2020 - 6
Signs of the Times - July 2020 - 7
Signs of the Times - July 2020 - 8
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Signs of the Times - July 2020 - Cover3
Signs of the Times - July 2020 - Cover4
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https://www.nxtbook.com/nxtbooks/STMG/sott_201301
https://www.nxtbook.com/nxtbooks/STMG/sott_201212
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https://www.nxtbook.com/nxtbooks/STMG/sott_201209
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