Signs of the Times - July 2020 - 33
huge exterior storefront-wall signs and, of course, topping
the monument signs that designate entrances to the
multi-tenant centers that Target stores often dominate.
With so many locations, this kind of work is available for
sign companies all over the nation.
However, translating the iconic logo to a sign is not
as easy as it sounds - the rigid standards for the logo set
by the company must be upheld. When the Bristol Place
(Santa Ana, CA) Target was constructed, a new monument
sign was needed at the end of the street to alert potential
customers to the nascent location. Absolute Sign (Los
Alamitos, CA) took on the tasks of permitting, building
and installing the multi-tenant monument sign for the
megastore.
For Absolute Sign CEO Tish Scialampo, the project
was even more challenging because the sign had been
designed by an architect, and not someone with more
experience with how novel materials work (or don't work)
in signage applications. After 30 years in the industry,
Scialampo knows exactly what she likes to see. "The Nichiha
product [a fiber-cement siding used to achieve a smooth
finish] called out by the architect is not really designed
for signage and I would definitely [have gone] a different
route," she said. "It looks nice though."
Absolute Sign cut the Nichiha product on a panel saw
and the faces of the sign on the shop's Computerized
Cutters router, guided by SAi Flexi software. The project
consisted of two freestanding monument signs and two
sets of channel letters, lit by GOQ LED modules. The
monuments measure 15 x 8 ft. and 7 ft. x 4 ft. 9 in., respectively. Scialampo said with proper maintenance, the signs
can last for many years.
The installation process only took a day, but as often is
the case when everything seems routine, accidents can
happen. "We did hit water in one of the footings while
auguring, so that slowed that process down a bit," Scialampo
said. The lesson here, of course, is to check carefully with
local authorities before digging, but even so, the water
rupture proved to be only a brief delay. Shortly thereafter, the
newest Target location featured its pair of entrance signs.
Whether a monument sign is unique to one location, a
copy of an existing sign or two, or literally one of thousands
like it, each one serves that vital purpose of landmarking a
business: "You have arrived at your destination."
SIGNSOFTHETIMES.COM
33
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Signs of the Times - July 2020
Table of Contents for the Digital Edition of Signs of the Times - July 2020
Contents
Signs of the Times - July 2020 - Intro
Signs of the Times - July 2020 - BB1
Signs of the Times - July 2020 - BB2
Signs of the Times - July 2020 - BB3
Signs of the Times - July 2020 - BB4
Signs of the Times - July 2020 - Cover1
Signs of the Times - July 2020 - Cover1a
Signs of the Times - July 2020 - Cover1b
Signs of the Times - July 2020 - Cover2
Signs of the Times - July 2020 - 1
Signs of the Times - July 2020 - Contents
Signs of the Times - July 2020 - 3
Signs of the Times - July 2020 - 4
Signs of the Times - July 2020 - 5
Signs of the Times - July 2020 - 6
Signs of the Times - July 2020 - 7
Signs of the Times - July 2020 - 8
Signs of the Times - July 2020 - 9
Signs of the Times - July 2020 - 10
Signs of the Times - July 2020 - 11
Signs of the Times - July 2020 - 12
Signs of the Times - July 2020 - 13
Signs of the Times - July 2020 - 14
Signs of the Times - July 2020 - 15
Signs of the Times - July 2020 - 16
Signs of the Times - July 2020 - 17
Signs of the Times - July 2020 - 18
Signs of the Times - July 2020 - 19
Signs of the Times - July 2020 - 20
Signs of the Times - July 2020 - 21
Signs of the Times - July 2020 - 22
Signs of the Times - July 2020 - 23
Signs of the Times - July 2020 - 24
Signs of the Times - July 2020 - 25
Signs of the Times - July 2020 - 26
Signs of the Times - July 2020 - 27
Signs of the Times - July 2020 - 28
Signs of the Times - July 2020 - 29
Signs of the Times - July 2020 - 30
Signs of the Times - July 2020 - 31
Signs of the Times - July 2020 - 32
Signs of the Times - July 2020 - 33
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Signs of the Times - July 2020 - 47
Signs of the Times - July 2020 - 48
Signs of the Times - July 2020 - 49
Signs of the Times - July 2020 - 50
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Signs of the Times - July 2020 - 53
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Signs of the Times - July 2020 - 58
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Signs of the Times - July 2020 - 61
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Signs of the Times - July 2020 - 63
Signs of the Times - July 2020 - 64
Signs of the Times - July 2020 - Cover3
Signs of the Times - July 2020 - Cover4
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