Signs of the Times - July 2020 - 36
"I miss those beautiful hand-drawn logos from
before the word 'brand' became part of the picture.
I miss those days." - Elaine Wallis, Signature Sign & Image
to understand that you have to give
away something," he said. "Sometimes
I'll get a deposit. If they don't buy
the sign, [they] sacrifice the deposit."
This "kill fee" helps to ensure some
remuneration.
Signature Sign & Image adds an
agreed-upon, design-specific fee to
the final bill. Reasonably priced, good
design represents an immense value.
SIGNATURE STYLE Elaine Wallis, Signature Sign & Image, designed the
Blue Moose logo for the Niagara Clifton Group, and included a one-color
version of the design for use on ticket stubs, etc. The Cedarbrook Landing
logo, for Grey Forest Homes Ltd., benefits from subtle, but clever font
manipulation.
yet? For some shops, charging a
line-item design fee isn't possible.
Fortunately, there are other ways
to compensate. "I don't charge by
the hour," Nale said. "I charge by the
36
SIGNS OF THE TIMES
JULY 2020
job, based on the complexity of the
graphic." The design fee is folded into
the total price.
Lacy takes a pragmatic approach.
"In order to get the job, you've got
CREATIVE DIFFERENCES
Now it's time to get to work. Chatham
Sign Shop uses SAi's Flexi software to
create their designs, and the software
integrates seamlessly with their CNC.
They still hand-carve when necessary,
and do all of their 23k gold-leaf work
in-house.
Nale also starts at his computer,
but gets down to business using
Adobe Illustrator with a mouse,
not a stylus. And about those fonts:
"I collect really good fonts," he said.
"They give me a base. I can alter them
all I want, and I do." Nale credits his
uniquely modern-yet-retro style to
his fine-arts background. "I pride myself on layout, and I do have a good
eye for color. I like my logos to pop."
Nale reflected further: "Do I worry
about readability? Yes, I do."
Wallis prefers a more tactile
method. "I always start with a pencil,"
she said. "I photograph my sketch
and bring it into Adobe Fresco and
draw layers with an iPen on my
tablet. Then I export the vector file
to my desktop system and work in
Photoshop and CorelDRAW. I go
back and forth." Wallis completes
the vector file and hands it off to
her engineering department. This
smooth transition is possible because
Signature Sign & Image fabricates
everything in-house.
Signs of the Times - July 2020
Table of Contents for the Digital Edition of Signs of the Times - July 2020
Contents
Signs of the Times - July 2020 - Intro
Signs of the Times - July 2020 - BB1
Signs of the Times - July 2020 - BB2
Signs of the Times - July 2020 - BB3
Signs of the Times - July 2020 - BB4
Signs of the Times - July 2020 - Cover1
Signs of the Times - July 2020 - Cover1a
Signs of the Times - July 2020 - Cover1b
Signs of the Times - July 2020 - Cover2
Signs of the Times - July 2020 - 1
Signs of the Times - July 2020 - Contents
Signs of the Times - July 2020 - 3
Signs of the Times - July 2020 - 4
Signs of the Times - July 2020 - 5
Signs of the Times - July 2020 - 6
Signs of the Times - July 2020 - 7
Signs of the Times - July 2020 - 8
Signs of the Times - July 2020 - 9
Signs of the Times - July 2020 - 10
Signs of the Times - July 2020 - 11
Signs of the Times - July 2020 - 12
Signs of the Times - July 2020 - 13
Signs of the Times - July 2020 - 14
Signs of the Times - July 2020 - 15
Signs of the Times - July 2020 - 16
Signs of the Times - July 2020 - 17
Signs of the Times - July 2020 - 18
Signs of the Times - July 2020 - 19
Signs of the Times - July 2020 - 20
Signs of the Times - July 2020 - 21
Signs of the Times - July 2020 - 22
Signs of the Times - July 2020 - 23
Signs of the Times - July 2020 - 24
Signs of the Times - July 2020 - 25
Signs of the Times - July 2020 - 26
Signs of the Times - July 2020 - 27
Signs of the Times - July 2020 - 28
Signs of the Times - July 2020 - 29
Signs of the Times - July 2020 - 30
Signs of the Times - July 2020 - 31
Signs of the Times - July 2020 - 32
Signs of the Times - July 2020 - 33
Signs of the Times - July 2020 - 34
Signs of the Times - July 2020 - 35
Signs of the Times - July 2020 - 36
Signs of the Times - July 2020 - 37
Signs of the Times - July 2020 - 38
Signs of the Times - July 2020 - 39
Signs of the Times - July 2020 - 40
Signs of the Times - July 2020 - 41
Signs of the Times - July 2020 - 42
Signs of the Times - July 2020 - 43
Signs of the Times - July 2020 - 44
Signs of the Times - July 2020 - 45
Signs of the Times - July 2020 - 46
Signs of the Times - July 2020 - 47
Signs of the Times - July 2020 - 48
Signs of the Times - July 2020 - 49
Signs of the Times - July 2020 - 50
Signs of the Times - July 2020 - 51
Signs of the Times - July 2020 - 52
Signs of the Times - July 2020 - 53
Signs of the Times - July 2020 - 54
Signs of the Times - July 2020 - 55
Signs of the Times - July 2020 - 56
Signs of the Times - July 2020 - 57
Signs of the Times - July 2020 - 58
Signs of the Times - July 2020 - 59
Signs of the Times - July 2020 - 60
Signs of the Times - July 2020 - 61
Signs of the Times - July 2020 - 62
Signs of the Times - July 2020 - 63
Signs of the Times - July 2020 - 64
Signs of the Times - July 2020 - Cover3
Signs of the Times - July 2020 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/sott_202010
https://www.nxtbook.com/nxtbooks/STMG/sott_202009
https://www.nxtbook.com/nxtbooks/STMG/sott_202008
https://www.nxtbook.com/nxtbooks/STMG/sott_202007
https://www.nxtbook.com/nxtbooks/STMG/sott_202006
https://www.nxtbook.com/nxtbooks/STMG/sott_202005
https://www.nxtbook.com/nxtbooks/STMG/sott_202004
https://www.nxtbook.com/nxtbooks/STMG/sott_blackbook_2020
https://www.nxtbook.com/nxtbooks/STMG/sott_202003
https://www.nxtbook.com/nxtbooks/STMG/sott_201802
https://www.nxtbook.com/nxtbooks/STMG/sott_201801
https://www.nxtbook.com/nxtbooks/STMG/sott_201712
https://www.nxtbook.com/nxtbooks/STMG/sott_201711
https://www.nxtbook.com/nxtbooks/STMG/sott_201710
https://www.nxtbook.com/nxtbooks/STMG/sott_201709
https://www.nxtbook.com/nxtbooks/STMG/sott_201708
https://www.nxtbook.com/nxtbooks/STMG/sott_201707
https://www.nxtbook.com/nxtbooks/STMG/sott_201706
https://www.nxtbook.com/nxtbooks/STMG/sott_201705
https://www.nxtbook.com/nxtbooks/STMG/sott_201704
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2017
https://www.nxtbook.com/nxtbooks/STMG/sott_201703
https://www.nxtbook.com/nxtbooks/STMG/sott_201702
https://www.nxtbook.com/nxtbooks/STMG/sott_201701
https://www.nxtbook.com/nxtbooks/STMG/sott_201612
https://www.nxtbook.com/nxtbooks/STMG/sott_201611
https://www.nxtbook.com/nxtbooks/STMG/sott_201610
https://www.nxtbook.com/nxtbooks/STMG/sott_201609
https://www.nxtbook.com/nxtbooks/STMG/sott_201608
https://www.nxtbook.com/nxtbooks/STMG/sott_201607
https://www.nxtbook.com/nxtbooks/STMG/sott_201606
https://www.nxtbook.com/nxtbooks/STMG/sott_201605
https://www.nxtbook.com/nxtbooks/STMG/sott_201604
https://www.nxtbook.com/nxtbooks/STMG/sott_201603
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2016
https://www.nxtbook.com/nxtbooks/STMG/sott_201602
https://www.nxtbook.com/nxtbooks/STMG/sott_201601
https://www.nxtbook.com/nxtbooks/STMG/sott_201512
https://www.nxtbook.com/nxtbooks/STMG/sott_201511
https://www.nxtbook.com/nxtbooks/STMG/sott_201510
https://www.nxtbook.com/nxtbooks/STMG/sott_201509
https://www.nxtbook.com/nxtbooks/STMG/sott_201508
https://www.nxtbook.com/nxtbooks/STMG/sott_201507
https://www.nxtbook.com/nxtbooks/STMG/sott_201506
https://www.nxtbook.com/nxtbooks/STMG/sott_201505
https://www.nxtbook.com/nxtbooks/STMG/sott_201504
https://www.nxtbook.com/nxtbooks/STMG/sott_201503
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2015
https://www.nxtbook.com/nxtbooks/STMG/sott_201502
https://www.nxtbook.com/nxtbooks/STMG/sott_201501
https://www.nxtbook.com/nxtbooks/STMG/sott_201412
https://www.nxtbook.com/nxtbooks/STMG/sott_201411
https://www.nxtbook.com/nxtbooks/STMG/sott_201410
https://www.nxtbook.com/nxtbooks/STMG/sott_201409
https://www.nxtbook.com/nxtbooks/STMG/sott_201408
https://www.nxtbook.com/nxtbooks/STMG/sott_201407
https://www.nxtbook.com/nxtbooks/STMG/sott_201406
https://www.nxtbook.com/nxtbooks/STMG/sott_201405
https://www.nxtbook.com/nxtbooks/STMG/sott_201404
https://www.nxtbook.com/nxtbooks/STMG/sott_201403
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2014
https://www.nxtbook.com/nxtbooks/STMG/sott_201402
https://www.nxtbook.com/nxtbooks/STMG/sott_201401
https://www.nxtbook.com/nxtbooks/STMG/sott_201312
https://www.nxtbook.com/nxtbooks/STMG/sott_201311
https://www.nxtbook.com/nxtbooks/STMG/sott_201310
https://www.nxtbook.com/nxtbooks/STMG/sott_201309
https://www.nxtbook.com/nxtbooks/STMG/sott_201308
https://www.nxtbook.com/nxtbooks/STMG/sott_201307
https://www.nxtbook.com/nxtbooks/STMG/sott_201306
https://www.nxtbook.com/nxtbooks/STMG/sott_201305
https://www.nxtbook.com/nxtbooks/STMG/sott_201304
https://www.nxtbook.com/nxtbooks/STMG/sott_201303
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2013
https://www.nxtbook.com/nxtbooks/STMG/sott_201302
https://www.nxtbook.com/nxtbooks/STMG/sott_201301
https://www.nxtbook.com/nxtbooks/STMG/sott_201212
https://www.nxtbook.com/nxtbooks/STMG/sott_201211
https://www.nxtbook.com/nxtbooks/STMG/sott_201210
https://www.nxtbook.com/nxtbooks/STMG/sott_201209
https://www.nxtbook.com/nxtbooks/STMG/sott_201208
https://www.nxtbook.com/nxtbooks/STMG/sott_201207
https://www.nxtbook.com/nxtbooks/STMG/sott_201206
https://www.nxtbook.com/nxtbooks/STMG/sott_201205
https://www.nxtbook.com/nxtbooks/STMG/sott_201204
https://www.nxtbook.com/nxtbooks/STMG/sott_201203
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2012
https://www.nxtbook.com/nxtbooks/STMG/sott_201202
https://www.nxtbook.com/nxtbooks/STMG/sott_201201
https://www.nxtbookmedia.com