Signs of the Times - August 2020 - 22
FROM THE
WINDOWS TO
THE WALLS
SIGN, PRINT AND WRAP COMPANIES UNCOVER
DESIGN INSPIRATION AND INSTALLATION
VERSATILITY IN VINYL.
BY ELIZABETH A. LOWRY
HERE'S probably no need to go into
great detail on the adaptability of
vinyl wall, floor and window graphics.
After all, this sign medium is meant
to be molded, folded, bent and wrapped
around just about any surface. And,
whether the general public notices
that these graphics are actually signs is beside the point;
or, rather, the point entirely.
After all, whether the wraps were used to cover up
an unsightly floor while keeping customers physically
distanced, for entertaining and educating children or to
serve as uplifting art in what would otherwise be just another
boring office lobby, there's no limit to what vinyl can do.
T
FALL IN THE (TACO) LINE
COVID-19 has forced almost all businesses across the
country to get more creative in the ways in which they
find (and keep) business. Palmer Signs (Roseville, CA) was
no exception. Since Palmer Signs already had a six-year-long
22
SIGNS OF THE TIMES
AUGUST 2020
relationship with restaurant chain Chando's Tacos, they
decided to reach out during the weeks spent on lockdown
to see what they could do to help, per owner Tony Palmer.
"[Chando Madrigal, the restaurant owner] needed a
small sticker to cover a concrete repair on the floor,"
Palmer said. "That [sticker] morphed into directional floor
graphics, a wall wrap and window graphics ... all because I
took the time to go out and meet with the client."
Having completed previous projects with Chando's -
including wrapping all of his five stores' walls, his six food
trucks, three of his delivery vehicles and his personal cars
- meant that Palmer was already familiar with Chando's
branding, and only needed to work with their designer to
adapt the graphics to fit the current spaces.
And, because turnaround time allowed only two days
for the art and two days for the installation, Palmer Signs
knew they had to hustle. Using Photoshop, Illustrator and
CADlink Technology's SignLab to create the graphics,
they were able to convert the initial ask of a simple patch
for the marred concrete into a vinyl queue line on the floor
Signs of the Times - August 2020
Table of Contents for the Digital Edition of Signs of the Times - August 2020
Contents
Signs of the Times - August 2020 - Intro
Signs of the Times - August 2020 - BB1
Signs of the Times - August 2020 - BB2
Signs of the Times - August 2020 - BB3
Signs of the Times - August 2020 - BB4
Signs of the Times - August 2020 - Cover1
Signs of the Times - August 2020 - Cover1a
Signs of the Times - August 2020 - 8
Signs of the Times - August 2020 - Cover2
Signs of the Times - August 2020 - 1
Signs of the Times - August 2020 - Contents
Signs of the Times - August 2020 - 3
Signs of the Times - August 2020 - 4
Signs of the Times - August 2020 - 5
Signs of the Times - August 2020 - 6
Signs of the Times - August 2020 - 7
Signs of the Times - August 2020 - 8
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Signs of the Times - August 2020 - Cover3
Signs of the Times - August 2020 - Cover4
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https://www.nxtbook.com/nxtbooks/STMG/sott_201503
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2015
https://www.nxtbook.com/nxtbooks/STMG/sott_201502
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https://www.nxtbook.com/nxtbooks/STMG/sott_201210
https://www.nxtbook.com/nxtbooks/STMG/sott_201209
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