Signs of the Times - October 2020 - 13
Letter to the Editor
Keith R. Davis of KRD Design (Chester Spring, PA) sent the following message after reading Editor-in-Chief Robin
Donovan's "From the Editor" column on page eight of our August 2020 issue.
I am intrigued by your editorial and webinar ["Recruiting + Training the Next Generation of Signmakers"] on the next
generation of talent for the industry. This is certainly something that gets talked about a lot in sign industry circles. The
biggest running joke is that no one actually sets out to work in this business: you're either born into it, or fall ... into it
trying to do something else. The reality is, because of these reasons, there is a huge pool of potential talent that likely
ends up in other industries due to better kinds of "feeders."
For manufacturing: [vocational-technical] programs focused on automotive training, HVAC and electrical work. Even
welders are likely learning the trade with thoughts of being an iron worker in construction, or maybe metal fab, but
certainly not working in a signshop.
Design is not immune to this either. There are only a handful of college-level programs focused on EGD [environmental
graphic design] and even less that actually offer it as a major. Most people set off trying to do print or web design, only to
wind up taking a job in the sign business. From an education perspective, though, nearly all EGD work has to be learned
on the job and most people don't even know the discipline exists.
I think ISA's Sign Manufacturing Day [held on Oct. 2] is a great way to raise awareness to those at a high school level.
For my part, I have been trying to do speaking sessions to high school and college students about EGD as a discipline, too.
Perhaps the more that try and do this kind of outreach, the more talent we can catch before they go into something else.
The best choice
for your outsource resource
The sign industry leaders in wholesale
manufacture of custom shaped signs, decorated
formed or flexible faces, channel letters and more.
Go to our website or email our sales staff
www.wwsign.com * sales@wwsign.com
800.874.3334
SIGNSOFTHETIMES.COM
13
http://www.wwsign.com
http://www.SIGNSOFTHETIMES.COM
Signs of the Times - October 2020
Table of Contents for the Digital Edition of Signs of the Times - October 2020
Contents
Signs of the Times - October 2020 - Intro1
Signs of the Times - October 2020 - BB1
Signs of the Times - October 2020 - BB2
Signs of the Times - October 2020 - BB3
Signs of the Times - October 2020 - BB4
Signs of the Times - October 2020 - Cover1
Signs of the Times - October 2020 - Cover1a
Signs of the Times - October 2020 - Cover1b
Signs of the Times - October 2020 - Cover2
Signs of the Times - October 2020 - 1
Signs of the Times - October 2020 - Contents
Signs of the Times - October 2020 - 3
Signs of the Times - October 2020 - 4
Signs of the Times - October 2020 - 5
Signs of the Times - October 2020 - 6
Signs of the Times - October 2020 - 7
Signs of the Times - October 2020 - 8
Signs of the Times - October 2020 - 9
Signs of the Times - October 2020 - 10
Signs of the Times - October 2020 - 11
Signs of the Times - October 2020 - 12
Signs of the Times - October 2020 - 13
Signs of the Times - October 2020 - 14
Signs of the Times - October 2020 - 15
Signs of the Times - October 2020 - 16
Signs of the Times - October 2020 - 17
Signs of the Times - October 2020 - 18
Signs of the Times - October 2020 - 19
Signs of the Times - October 2020 - 20
Signs of the Times - October 2020 - 21
Signs of the Times - October 2020 - 22
Signs of the Times - October 2020 - 23
Signs of the Times - October 2020 - 24
Signs of the Times - October 2020 - 25
Signs of the Times - October 2020 - 26
Signs of the Times - October 2020 - 27
Signs of the Times - October 2020 - 28
Signs of the Times - October 2020 - 29
Signs of the Times - October 2020 - 30
Signs of the Times - October 2020 - 31
Signs of the Times - October 2020 - 32
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Signs of the Times - October 2020 - 61
Signs of the Times - October 2020 - 62
Signs of the Times - October 2020 - 63
Signs of the Times - October 2020 - 64
Signs of the Times - October 2020 - Cover3
Signs of the Times - October 2020 - Cover4
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https://www.nxtbook.com/nxtbooks/STMG/sott_201412
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