Signs of the Times - Black Book 2020 - 10
When TWA revamped its hotel at New York City's
John F. Kennedy International Airport, it tapped
nearby Crown Sign Systems to match historical
'60s elements with modern code requirements.
partner, SME Strategy Consulting (Vancouver, BC, Canada).
"If I told you you'd get a million dollars for a new website,
and I guaranteed it, you'd find the money. You'd figure it out."
Mission (why you do what you do) and vision (where
you're going) can remain fluid while you're nailing down
strategic goals, but understand your differentiating
factors. "You could ask, 'If the business did not exist, then
what?'" Griffioen said. "What would that mean to them
and what would that mean to the marketplace?" In other
words, what difference would it make if your company
vanished tomorrow?
10
SIGNS OF THE TIMES
MID-MARCH 2020
SOLOPRENEUR STRATEGY
Even without mission and vision, and even lacking dedicated afternoons to the process, progress is possible. For
those in the initial stages of business, Ivy Slater, founder
of Slater Success Coaching (New York City), recommends
sitting down and simply brainstorming what worked and
what didn't, even if that means one hour a week around
a conference table. Slater is the former owner of Slater
Graphics - which was a promotional printing shop in the
competitive New York market - and something of a salesgrowth expert.
Signs of the Times - Black Book 2020
Table of Contents for the Digital Edition of Signs of the Times - Black Book 2020
Contents
Signs of the Times - Black Book 2020 - Cover1
Signs of the Times - Black Book 2020 - Cover1a
Signs of the Times - Black Book 2020 - Cover1b
Signs of the Times - Black Book 2020 - Cover2
Signs of the Times - Black Book 2020 - 1
Signs of the Times - Black Book 2020 - Contents
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Signs of the Times - Black Book 2020 - CT3
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Signs of the Times - Black Book 2020 - Cover3
Signs of the Times - Black Book 2020 - Cover4
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