Signs of the Times - Black Book 2020 - 12

Signarama Troy | Metro Detroit renovated this eight-story, three-sided, pyramid-shaped pylon sign that has
stood on the grounds of the Macomb Mall in nearby Roseville, MI for over 50 years. Signarama removed
the existing signage, sandblasted all eight stories of steel framework, repainted the structural steel and
fabricated LED signage to replace the neon elements.

Her counterparts partially agree. Griffioen recommends
focusing on business-growth tactics (think: moving the
sales needle) until you're a player in your market before
strategic planning as a solopreneur. That said, Slater's
work with smaller businesses veers toward the practical
and operational.
"My process is simple and has a hell of a lot of common
sense in it," Slater said. "I always start on what are the
goals for the year, and why are those goals. I reflect back
on what worked in my clients' business the previous year.
What worked in marketing, sales; what worked financially?
What didn't work?" She uses that data to establish sales
targets and marks out five-year projections that inform
annual goals.
12

SIGNS OF THE TIMES

MID-MARCH 2020

ANALYSIS WITHOUT PARALYSIS
Sold on strategy? Ideally, hire a consultant, someone who
has no political stake in your choices and who can bring
a set of fresh, experienced eyes to the planning process.
At its simplest, this starts with a SWOT analysis - strengths,
weaknesses, opportunities and threats, for the uninitiated.
More recently, SOAR analyses have become popular
(strengths, opportunities, aspirations, results) as a gentler
and more modern replacement for the traditional SWOT
exercise.
If you have time, or a consultant to help, you can also
include a PESTEL analysis. Consider the political, economic,
social, technological, environmental and legal factors
that impact your organization. Brainstorm top trends and



Signs of the Times - Black Book 2020

Table of Contents for the Digital Edition of Signs of the Times - Black Book 2020

Contents
Signs of the Times - Black Book 2020 - Cover1
Signs of the Times - Black Book 2020 - Cover1a
Signs of the Times - Black Book 2020 - Cover1b
Signs of the Times - Black Book 2020 - Cover2
Signs of the Times - Black Book 2020 - 1
Signs of the Times - Black Book 2020 - Contents
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Signs of the Times - Black Book 2020 - Cover3
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