Screen Printing - October/November 2012 - (Page 30)

MIKE YOUNG CONSULTANT Leaders in the field reveal what they think about the challenges ahead for the industry. Dan Naumovich he origins of screen printing can be traced back to China’s Song Dynasty, a period covering the years between 960 and 1279 AD. The printing technique was introduced in the Western world in the 18th century after silk became a more popular trading commodity. The rest, as they say, is history. Other forms of printing have come and gone during this time—the linotype machine, for example—while screen printing continues to evolve to meet the needs of modern society. But that doesn’t mean that the evolution will continue as it is today and that the future is assured. We’ve asked several industry experts to give us their take on where screen printing is headed for the coming years and what factors will likely shape its future. Their experience covers a broad range of subsets in the industry so we were able to get a panoramic view of the landscape that is just over the horizon. Commercial and industrial printing dominated the conversations, but experts also commented on screen printing’s continued relevance in the arts community and for do-it-yourselfers. You may agree or disagree with their insights, but you’ll probably agree that it is a useful conversation to have. 30 SCREENPRINTING As a consultant to screen printers throughout the world, it is Mike Young’s job to find ways that the industry can remain relevant and necessary in the face of newer technologies and processes. He’s been at it for more than 40 years and recently spent two months studying the matter in over 28 marketplaces. Young believes that screen printing must continue to evolve to meet new needs and demands as they develop. “The challenge, as I see it, is acquiring quality, up-tothe-minute screen making techniques and advance process training. This is specifically to meet newer complex and demanding screen-print requirements that manufacturers need to fabricate a finished product; something that is widely inadequate or entirely absence. To meet these exceptional and intrinsic printing obligations, oftentimes, either as a three-dimensional coating requirement or precise uniform ultra-thin deposition; the screening process is taken to a new plateau in execution and performance, but the industry at this level sadly lacks the necessary skills to reach quality objectivity in an acceptable comfortable and profitable manner,” Young says. In terms of digital, Young doesn’t view it as a battle of supremacy, but an opportunity to coexist together, playing off each other’s strengths. This will happen, he believes, once the market corrects the practice of inexperienced parties using digital printing to win jobs by selling below unit cost. “This must come about if both imaging technologies, screen and digital, are to get along together in a way that is profitable for both printer and customer. The marketplace will change of course, some wanting more of ‘this’ and less of ‘that’ but there will be no outright disappearance or significant changes to current methods or known/accepted technologies of today,” he says. Talking to industry veterans, such as Young, is a proven way to gain a glimpse into what may lie ahead. Yet one thing is certain, without the next generation of screen printers poised to take their place, there will be no future. A school in Springfield, Illinois is helping to prepare that next generation.

Table of Contents for the Digital Edition of Screen Printing - October/November 2012

Screen Printing - October/November 2012
Contents
Newsworthy
New Products
Where Are You Coming From?
The Best Halftone for Different Styles of Artwork
Adding Dye Sublimation to Your Business
Best Practices in the Challenging World of 3D P-O-P
The Future of Screen Printing
Pressure-Sensitive Adhesives for Decals and Labels
Shop Talk
Industry Update
Classifieds
Distributor/Dealer Directory
Advertising Index
Editorial Insights

Screen Printing - October/November 2012

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