Screen Printing - August/September 2013 - (Page 4)
e dito r i a l i n s i g ht s
the world comes to fespa
For five days in June, London’s Excel exhibition center
was the universe’s center point for graphics.
t’s the mid-point of the season for Major League Baseball, which means a dearth
of games for a week. Feeling baseball-deprived, I took the opportunity to queue up
Field of Dreams. For those of you not familiar with the film (or the book it’s based
on, Shoeless Joe, by W.P. Kinsella), here’s a basic plot line: While working in his
field one day, a baseball-obsessed farmer hears a voice instructing him to tear out
his crops and build a baseball diamond. Do so, the voice tells him, and the ghost of
Shoeless Joe Jackson—one of the greatest hitters of all time, banned from professional baseball for throwing the World Series—will appear. “Build it and he will
come,” the voice says.
The farmer builds the field, and, after much waiting, Shoeless Joe does indeed
show up, along with enough of his spectral buddies to field a couple of teams. As
the season progresses, however, the farmer realizes he has torn out so many of his
crops that he cannot now make his mortgage and is about to lose the farm. But one
of the film’s characters tells him that baseball fans will come from far and wide to
see all these famous baseball players play ball. He’ll be able to keep the farm.
“People will come,” he’s reminded, in part because he’s put so much hard
work into creating a quality venue for the games—heck, he even added lights for
night games. And indeed, the camera cuts away to show lines of cars backed up
to get into the farmer’s field.
It’s just conjecture on my part, but I’d have to say the folks at FESPA were
thinking along the same lines—“build it and they’ll come”—way back in 1963 when
they launched the first FESPA exposition in Paris. Fast forward to 2013 and that
scenario was once again in place, this time in London.
For five days in June, London’s Excel exhibition center was the universe’s
center point for graphics. More than 22,000 attendees hit the FESPA exhibition floor
to check out the 650 exhibitors showing products and technologies from the world
of screen printing, digital printing, textiles, dynamic signage, and much more.
We’ll cover the products that made their debut at FESPA in future issues
of Screen Printing and online at screenweb.com. Meanwhile, however, here are
just a few of the pertinent numbers from the show:
• FESPA 2013 was the largest event in the organization’s history,
covering nearly 685,000 square feet total.
• The show delivered the event’s most globally diverse visitor audience
to date, FESPA reports, with nearly two-thirds of visitors coming
from outside the UK. After the UK, the largest visitor groups were
from Germany, Benelux, France, Italy and Spain.
• The event was dominated by senior decision makers, says FESPA,
with 50% of visitors having ultimate purchasing responsibility.
Miss the London FESPA extravaganza? Check out these upcoming FESPA
(www.fespa.com) events: FESPA Mexico will take place August 15-17, 2013,
in Mexico City; the next FESPA Digital will take place
in Munich, Germany, in 2014; and the next full-scale
FESPA event is set for 2016 (site to be determined).
Ben p rosenfield
Kelly N. Kofron
Interim Art Director
mark coudray, tim Greene,
andy macdougall, rick mandel,
andy anderson, Jeff arbogast,
albert Basse III, reynold Bookman,
Bob chambers, don curtis,
dean demarco, michael emrich,
craig furst, david Gintzler,
ryan moor, Bob roberts,
Jon weber, andy wood
Editorial Advisory Board
Senior Vice President/Group Publisher
Business Development Managers
lou arneberg – east and midwest
Us, eastern canada
Ben stauss – west and south Us,
western canada, europe, asia
Chairman of the Board
Senior Vice President of Content
Director of Online Media
Screen Printing Subscription Services
P Box 1060
Skokie, IL 60076
F: 847-763-9030 E: SPTG@halldata.com
Table of Contents for the Digital Edition of Screen Printing - August/September 2013
Screen Printing - August/September 2013
The Social-Media Revolution
Color Management for Screen Printing
Slam-Dunk Solutions for Screen Cleaning
Tools and Techniques for the Inkroom
Screen Printing - August/September 2013