Screen Printing - August/September 2013 - (Page 4)

e dito r i a l i n s i g ht s the world comes to fespa For five days in June, London’s Excel exhibition center was the universe’s center point for graphics. I t’s the mid-point of the season for Major League Baseball, which means a dearth of games for a week. Feeling baseball-deprived, I took the opportunity to queue up Field of Dreams. For those of you not familiar with the film (or the book it’s based on, Shoeless Joe, by W.P. Kinsella), here’s a basic plot line: While working in his field one day, a baseball-obsessed farmer hears a voice instructing him to tear out his crops and build a baseball diamond. Do so, the voice tells him, and the ghost of Shoeless Joe Jackson—one of the greatest hitters of all time, banned from professional baseball for throwing the World Series—will appear. “Build it and he will come,” the voice says. The farmer builds the field, and, after much waiting, Shoeless Joe does indeed show up, along with enough of his spectral buddies to field a couple of teams. As the season progresses, however, the farmer realizes he has torn out so many of his crops that he cannot now make his mortgage and is about to lose the farm. But one of the film’s characters tells him that baseball fans will come from far and wide to see all these famous baseball players play ball. He’ll be able to keep the farm. “People will come,” he’s reminded, in part because he’s put so much hard work into creating a quality venue for the games—heck, he even added lights for night games. And indeed, the camera cuts away to show lines of cars backed up to get into the farmer’s field. It’s just conjecture on my part, but I’d have to say the folks at FESPA were thinking along the same lines—“build it and they’ll come”—way back in 1963 when they launched the first FESPA exposition in Paris. Fast forward to 2013 and that scenario was once again in place, this time in London. For five days in June, London’s Excel exhibition center was the universe’s center point for graphics. More than 22,000 attendees hit the FESPA exhibition floor to check out the 650 exhibitors showing products and technologies from the world of screen printing, digital printing, textiles, dynamic signage, and much more. We’ll cover the products that made their debut at FESPA in future issues of Screen Printing and online at Meanwhile, however, here are just a few of the pertinent numbers from the show: • FESPA 2013 was the largest event in the organization’s history, covering nearly 685,000 square feet total. • The show delivered the event’s most globally diverse visitor audience to date, FESPA reports, with nearly two-thirds of visitors coming from outside the UK. After the UK, the largest visitor groups were from Germany, Benelux, France, Italy and Spain. • The event was dominated by senior decision makers, says FESPA, with 50% of visitors having ultimate purchasing responsibility. Miss the London FESPA extravaganza? Check out these upcoming FESPA ( events: FESPA Mexico will take place August 15-17, 2013, in Mexico City; the next FESPA Digital will take place in Munich, Germany, in 2014; and the next full-scale FESPA event is set for 2016 (site to be determined). 4 screenprinting EDITORIAL Gregory sharpless Editor-in-Chief Ben p rosenfield . Managing Editor Kelly N. Kofron Interim Art Director mark coudray, tim Greene, andy macdougall, rick mandel, thomas trimingham Columnists linda Volz Production Coordinator andy anderson, Jeff arbogast, albert Basse III, reynold Bookman, Bob chambers, don curtis, dean demarco, michael emrich, craig furst, david Gintzler, ryan moor, Bob roberts, Jon weber, andy wood Editorial Advisory Board SALES Senior Vice President/Group Publisher murray Kasmenn 770-578-2577 Business Development Managers lou arneberg – east and midwest Us, eastern canada 800-654-5169 Ben stauss – west and south Us, western canada, europe, asia 513-263-9363 Jerry swormstedt Chairman of the Board tedd swormstedt President steve duccilli Senior Vice President of Content Kari freudenberger Director of Online Media Customer Services Screen Printing Subscription Services P Box 1060 .O. Skokie, IL 60076 P: 847-763-4938/877-494-0727 F: 847-763-9030 E: free subscription renewals/address changes

Table of Contents for the Digital Edition of Screen Printing - August/September 2013

Screen Printing - August/September 2013
Editorial Insights
New Products
The Social-Media Revolution
Color Management for Screen Printing
Slam-Dunk Solutions for Screen Cleaning
Tools and Techniques for the Inkroom
Distributor/dealer Directory
Ad Index
Shop Talk

Screen Printing - August/September 2013