Screen Printing - June/July 2014 - (Page 2)
J un e /J uly 20 14
Volume 105 / Number 3
CO N T E N T S
About the Cover
The secrets to HD
printing may not be
quite as elusive as
finding a message in a
bottle, but they can
open up a world of
design possibilities to
the creative mind.
Special thanks to
Samir Sadikoglu of
Factory for sharing the
shown in this article.
(And yes, the shirt on
the cover was done
entirely with ink.)
Cover design by
Kelly N. Kofron.
Shirt courtesy of
Factory. Photo ©
C OL UMN S
b USINESS PERS PEC TIVES
10 Using Facebook to Find and Create Precise Target Audiences
Social media provides incredibly powerful tools to find and capture people who are best positioned to do
business with you in the future, including prospects who currently do business with a competitor.
36 Sasquatch with a Squeegee?
Consider the unique business model of a company that prints all original designs yet requires no salespeople,
carries virtually no inventories, gets paid up front for each item it produces, and sells out-of every design it
offers-in a matter of hours.
14 Creating Special Effects with High-Density Inks
High-density inks have declined a bit in recent years, but when used creatively and properly, they can achieve
breathtaking effects that can't be produced with any other garment-decorating technique.
19 The Three Keys to Printing Performance Fabrics
Stretch, heat, and bleed-these are the three variables unique to performance fabrics that must be controlled
in order to get high-quality prints that will last on garments made from these massively popular materials.
22 An Update on Direct-to-Garment Printers
Discover the latest advances in DTG inkjet printers in the most comprehensive source list ever published about
this rapidly developing technology, complete with purchasing tips and insights on the DTG printers of tomorrow.
D E P A R T ME NTS
SCREEN PRINTING (ISSN 00369594) is published bi-monthly by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. No charge for subscriptions to
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Table of Contents for the Digital Edition of Screen Printing - June/July 2014
Screen Printing - June/July 2014