Screen Printing - June/July 2015 - (Page 2)
J un e /J uly 2 01 5
Volume 106 / Number 3
CO N T E N T S
About the Cover
The secret to the
underbase is the
principle of "just
enough" - the
of ink needed to
make colors pop
when they need to,
provide depth and
subtlety to the final
print, and minimize
the ink deposit.
© Jerome Vieh/
Cover design by
Kelly N. Kofron.
C OL UMN S
18 DTG Gets Serious
Many decorators gave up on direct-to-garment printing when the earliest units didn't live up to the hype.
Find out why modern systems are worth a fresh look.
BUSINESS PERS PEC TIVES
22 A Global View of Promo Products
What qualities do consumers value most in their giveaways? What single promotional product generates the most
impressions? A global study conducted by ASI sheds light on these and other worldwide ad-specialty trends.
S hOP TAL k
40 have Squeegee, Will Travel
Andy's screen-printing adventures take him to a Toronto traffic sign shop where squeegees still predominate,
a historical exhibit in New York showcasing the roots of the process, and training activities in Rome and at home.
24 Establishing Rules for Underbase Printing
Underbases are the key to printing dark garments. Bad ones will produce washed-out prints or garments so
heavy that no one will wear them. Find out how to establish procedures that will produce good ones every time.
30 Making the Most of Multimedia
In the ongoing quest to differentiate, decorators are finding that mashing up various special-effect techniques
can produce unique looks that command a premium. See a step-by-step job from an expert in multimedia work.
34 Stitching up Detroit
Hope is hard to come by in an area of the city where dropout rates can eclipse 50 percent. Learn how a churchbased group is energizing the local youth through a collective that provides practical skills and life lessons.
D E P A R T ME NTS
SCREEN PRINTING (ISSN 00369594) is published bi-monthly by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. No charge for subscriptions
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Table of Contents for the Digital Edition of Screen Printing - June/July 2015
Screen Printing - June/July 2015