Screen Printing - October/November 2015 - (Page 2)

O c to be r /No v e m b e r 2 01 5 Volume 106 / Number 5 CO N T E N T S About the Cover The specialty imaging industry travels to Atlanta this November for the 2015 SGIA Expo. Cover design by Kelly N. Kofron. Photo ©2013 James Duckworth, Courtesy of ACVB & AtlantaPhotos.com. C OL UMN S BUSINESS PERS PEC TIVES 18 Finding the Full Potential of Variable-Data Printing Mark Coudray Think VDP is just for creating junk mail? Think again - specialty graphics providers shouldn't miss these opportunities. Plus, tips to get you started with your software of choice. S hOP TAL k 44 Another SGIA Milestone Approaches Andy MacDougall As we look back over the years, the SGIA Expo has been a reflection of the state of our industry - be it strong, shaky, or stubbornly refusing to quit. This year, young talent brings promise to Atlanta. FEATURES 22 Perspectives: SGIA 2015 Kiersten Wones We asked five experts to offer guidance on the most anticipated trends for this year's Expo: Should sustainable printing be your shop's priority? Is direct-to-garment the right move? Plus, tips for first-timers. 26 Simplifying Color Separations Thomas Trimingham You don't have to be a graphic design whiz to combat these common prepress problems. These fundamentals - plus a little customer education - can help you sidestep a variety of obstacles. 30 A Textile Screen Printer's Worst Nightmare Charlie Taublieb Pantone colors: They're trendy, they're high in demand, and they're a dreaded color management battle. And your closest ally? Your customers. Get them on your side with this quick lesson in color matching. 32 The Challenges of Functional Inkjet Printing Vince Cahill The opportunities and stress points of today's inkjet machines, including new technologies that promise to address nozzle clogging, viscosity, ink migration, print speed, and more. D E P A R T ME NTS 4 8 10 41 42 43 SCREENPRINTING Online Communities EDITORIAL INSIGHTS PRESSING ISSuES NEW PRODuCTS DISTRIBuTOR/DEALER DIRECTORY CLASSIfIEDS AD INDEx SCREEN PRINTING (ISSN 00369594) is published bi-monthly by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to non-qualified individuals in the U.S.A.: $46 USD. Annual rate for subscriptions in Canada: $77 USD (includes GST & postage); all other countries: $101 (Int'l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2015, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing offices. POSTMASTER: Send address changes to: Screen Printing, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to Screen Printing, P.O. Box 1060, Skokie, IL 60076. For all subscription services, back issues, and single-copy sales, contact: SPTG@halldata.com, Fax: (847) 763-9030, Phone: (847) 763-4938, New Subscriptions: www.screenweb.com/subscribe; Renewals: www.screenweb.com/renew. http://www.AtlantaPhotos.com http://www.screenweb.com/subscribe http://www.screenweb.com/renew

Table of Contents for the Digital Edition of Screen Printing - October/November 2015

Contents

Screen Printing - October/November 2015