Screen Printing - August/September 2016 - 2

A ug us t /S e pt e m be r 2 016 Volume 107 / Number 4 CO N T E N T S About the Cover SGIA hosts the specialty graphics industry in Las Vegas this September. Photo © little ny / shutterstock.com Cover design by Kelly N. Kofron. C OL UMN S PRINT CRAFT 12 Infinite Space Kiersten Wones The creative potential of screen and digital imaging goes far beyond T-shirts and signage. For artist James Weingrod, the possibilities are as infinite as outer space. Explore his imaginative works and see print technology in an entirely new role. BUSINESS PERS PEC TIVES 24 What Is Influencer Marketing? Ross Yamashita This marketing strategy - often used to sway online shoppers - leverages the power of influential figures to exponentially increase the reach of your marketing message. If efficient marketing is your goal, it's time to consider this new approach. S hOP TAL k 44 Beating the Odds Andy MacDougall SGIA is poised for another monumental expo; they also recently released some good news. What does it mean for screen printers? Plus, tales from tradeshows past. FEATURES 26 It's Showtime in Vegas Kiersten Wones The 66th SGIA Expo returns to ever-fabulous Las Vegas this September. Preview all the event highlights - including the first-ever Garment Decorator's Conference - and hear directly from three printers on their expectations for the show. 30 The 4th Disruption: VC and Garment Decoration Mark Coudray The first shake-up was desktop publishing. Then followed the earthquakes of digital film output and wide-format digital imaging. Now, an influx of venture-capitalist investments seems to suggest a fourth major shift for garment decorators across the board. 34 The Migration of Printed Electronics to 3D Julia Goldstein Functional printing has remained a strong sector for screen printing, even as digital imaging has rattled the demand for analog-produced applications. But more than a few researchers and startups are exploring the possibilities of 3D printing in the field of printed electronics. D E P A R T ME NTS 4 6 14 SCREENPRINTING Online Communities EDITORIAL INSIGHTS PRESSING ISSuES NEW PRODuCTS 40 41 DISTRIBuTOR/DEALER DIRECTORY CLASSIfIEDS/AD INDEx SCREEN PRINTING (ISSN 00369594) is published bi-monthly by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to non-qualified individuals in the U.S.A.: $46 USD. Annual rate for subscriptions in Canada: $77 USD (includes GST & postage); all other countries: $101 (Int'l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2016, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing offices. POSTMASTER: Send address changes to: Screen Printing, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to Screen Printing, P.O. Box 1060, Skokie, IL 60076. For all subscription services, back issues, and single-copy sales, contact: SPTG@halldata.com, Fax: (847) 763-9030, Phone: (847) 763-4938, New Subscriptions: www.screenweb.com/subscribe; Renewals: www.screenweb.com/renew. http://www.shutterstock.com http://www.screenweb.com/subscribe http://www.screenweb.com/renew

Table of Contents for the Digital Edition of Screen Printing - August/September 2016