Screen Printing - February/March 2018 - 23
THE
BIG SCORE
It takes a certain amount of skill, planning, and luck to get commemorative championship game
T-shirts from screen to store to happy fan overnight.
KELSEY JOHNSON
B
EEP, BEEP, BEEP.
The hotel alarm goes off and one thought runs
through my mind: Game day.
It's January 8; tonight is the 2018 College Football Playoff National Championship game. In less
than 12 hours, the Georgia Bulldogs and Alabama
Crimson Tide will battle it out for that coveted
national title at Mercedez-Benz Stadium in Atlanta.
So what exactly brings this Purdue Boilermaker
fan (hey, at least we made it to a bowl game this
season!) to Montgomery, Alabama - right in the
heart of Bama territory - on the day of the Division
I football championship game? The promise of seeing a hot market live in action.
I'd been pursuing such an opportunity for a
while. An email sent a few days before the game
quickly turned into a last minute plane ticket and
hotel reservation in Montgomery, home to F&E
Sportswear (fandesportswear.us), the print shop
tasked with printing shirts for the national championship game. "Last minute" is the very nature of
hot-market printing - the apparel industry term for
when a contract printer takes on the hefty (and often
chaotic) duty of printing souvenir or keepsake items
for the winning team in a championship game. The
kicker? Fans celebrating a big win want to buy their
shirts ASAP. We're talking about having these special
edition T-shirts available for purchase the morning
after the game.
With the participants usually determined by other
semifinal games (generally only a few days or weeks
prior), it's difficult to do much advance planning. Being
able to work quickly and efficiently (and stay cool
under pressure) is key. It takes a certain type of shop
to thrive in this high-stakes environment.
F&E Sportswear, a family-owned
medium-size shop specializing
in screen printing,
FEBRUARY / MARCH 2018
23
http://www.fandesportswear.us
Table of Contents for the Digital Edition of Screen Printing - February/March 2018
Contents
Screen Printing - February/March 2018 - Cover1
Screen Printing - February/March 2018 - Cover2
Screen Printing - February/March 2018 - 1
Screen Printing - February/March 2018 - Contents
Screen Printing - February/March 2018 - 3
Screen Printing - February/March 2018 - 4
Screen Printing - February/March 2018 - 5
Screen Printing - February/March 2018 - 6
Screen Printing - February/March 2018 - 7
Screen Printing - February/March 2018 - 8
Screen Printing - February/March 2018 - 9
Screen Printing - February/March 2018 - 10
Screen Printing - February/March 2018 - 11
Screen Printing - February/March 2018 - 12
Screen Printing - February/March 2018 - 13
Screen Printing - February/March 2018 - 14
Screen Printing - February/March 2018 - 15
Screen Printing - February/March 2018 - 16
Screen Printing - February/March 2018 - 17
Screen Printing - February/March 2018 - 18
Screen Printing - February/March 2018 - 19
Screen Printing - February/March 2018 - 20
Screen Printing - February/March 2018 - 21
Screen Printing - February/March 2018 - 22
Screen Printing - February/March 2018 - 23
Screen Printing - February/March 2018 - 24
Screen Printing - February/March 2018 - 25
Screen Printing - February/March 2018 - 26
Screen Printing - February/March 2018 - 27
Screen Printing - February/March 2018 - 28
Screen Printing - February/March 2018 - 29
Screen Printing - February/March 2018 - 30
Screen Printing - February/March 2018 - 31
Screen Printing - February/March 2018 - 32
Screen Printing - February/March 2018 - 33
Screen Printing - February/March 2018 - 34
Screen Printing - February/March 2018 - 35
Screen Printing - February/March 2018 - 36
Screen Printing - February/March 2018 - Cover3
Screen Printing - February/March 2018 - Cover4
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