Screen Printing - June/July 2019 - 17
FIGURE 3
Showing a customer their original artwork with a limited color palette can highlight the dramatic impact of duotone and an accent color. Fewer
colors can reduce labor for small orders.
TWEAKING CLIENT ARTWORK
When it comes to adjusting or changing customers' artwork,
tread carefully. To suggest changes to the artwork, you'll need
some knowledge of the client and how open they are to design
modifications. The last thing a printer should do is try to force
a client to adjust their artwork so it's easier on the printer. A
better approach is to discuss the options with the client to see
if they are open to suggestions; then you can propose several
alternatives. In the case of the first two situations mentioned
above (the client hasn't developed the art yet, or they are
bringing the design into your shop), a short discussion can
illustrate how a different design could be developed that
would be less complex, but still meet the customer's needs.
Sometimes this will include lowering the color count by using
the shirt color more (if possible), switching colors to hues that
can blend and make other shades, or changing graphics to a
stock template or premade solution.
Lowering a design's color count can be a very effective
way to minimize costs. (Unfortunately this won't work on
all designs, or too much work would have to be done to
implement it.) To test this process, select a full-color design
that would be difficult to reproduce with screen printing (See
Figure 2), and convert it to a duotone look with one or two
accent colors. This method is simple to do in Photoshop and
it can still simulate a complex design well. In some cases, the
end result may be stronger than the original full-color version
because the process will dramatize elements and make the
other parts of the design more subtle.
To create this effect in Photoshop, just make a copy of
the original design, then create a duplicate layer inside of the
design of the graphic elements. With those layers selected,
use the Colorize command inside of the Hue/Saturation dialog
box (Click the button on "colorize"). You will see the selected
design areas convert to a duotone. Next, slide the Hue slider
over until you have a colorized version that is appealing for
the graphic. Finalize it by adjusting the Saturation slider to
JUNE / JULY 2019
17
Screen Printing - June/July 2019
Table of Contents for the Digital Edition of Screen Printing - June/July 2019
Contents
Screen Printing - June/July 2019 - Cover1
Screen Printing - June/July 2019 - Cover2
Screen Printing - June/July 2019 - 1
Screen Printing - June/July 2019 - Contents
Screen Printing - June/July 2019 - 3
Screen Printing - June/July 2019 - 4
Screen Printing - June/July 2019 - 5
Screen Printing - June/July 2019 - 6
Screen Printing - June/July 2019 - 7
Screen Printing - June/July 2019 - 8
Screen Printing - June/July 2019 - 9
Screen Printing - June/July 2019 - 10
Screen Printing - June/July 2019 - 11
Screen Printing - June/July 2019 - 12
Screen Printing - June/July 2019 - 13
Screen Printing - June/July 2019 - 14
Screen Printing - June/July 2019 - 15
Screen Printing - June/July 2019 - 16
Screen Printing - June/July 2019 - 17
Screen Printing - June/July 2019 - 18
Screen Printing - June/July 2019 - 19
Screen Printing - June/July 2019 - 20
Screen Printing - June/July 2019 - 21
Screen Printing - June/July 2019 - 22
Screen Printing - June/July 2019 - 23
Screen Printing - June/July 2019 - 24
Screen Printing - June/July 2019 - 25
Screen Printing - June/July 2019 - 26
Screen Printing - June/July 2019 - 27
Screen Printing - June/July 2019 - 28
Screen Printing - June/July 2019 - 29
Screen Printing - June/July 2019 - 30
Screen Printing - June/July 2019 - 31
Screen Printing - June/July 2019 - 32
Screen Printing - June/July 2019 - Cover3
Screen Printing - June/July 2019 - Cover4
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