Screen Printing - October/November 2019 - 29
UNDERSTANDING
THE INTERIOR
DÉCOR MARKET:
SCREEN PRINTING
VS. WIDE-FORMAT
DIGITAL
Q + A with Jon Sherman, Flavor Paper
founder and creative director.
ADRIENNE PALMER
F
lavor Paper (flavorpaper.com), simply stated, is a
wallpaper company based in Brooklyn. But the shop is so
much more than that. They offer both hand-screened prints
and wide-format digital designs, using latex or eco-solvent
inks and eco-friendly materials, all in-house. The prints
are completely custom and range from scratch-and-sniff
wallcoverings, like the shop's 420-inspired Cannabliss (see
pg. 30) or B-A-N-A-N-A-S!, a pop art homage to iconic screen
printing with a - you guessed it - banana scent, to collaborations with the Andy Warhol Foundation of Visual Arts and a
Fempower line made exclusively by women (see pg. 31). As
they say on their site: It's not your grandmother's wallpaper.
Flavor Paper has tapped into a burgeoning market. Screen
and digitally printed interior décor products - we're talking
everything from wallcoverings to couch cushions to curtains
- are in high demand due to customization, e-commerce, and
the era of social media, plus the advances in technology and
the emergence of brand-new textile printers and software
launching at tradeshows around the world (think Kornit,
HP, Adobe, and more). Whether your clients are in hospitality,
retail, or residential, their customers need it how they
want it, when they want it (typically yesterday), and to be
Instagram-worthy.
OCTOBER / NOVEMBER 2019
29
http://www.flavorpaper.com
Screen Printing - October/November 2019
Table of Contents for the Digital Edition of Screen Printing - October/November 2019
Contents
Screen Printing - October/November 2019 - Cover1
Screen Printing - October/November 2019 - Cover2
Screen Printing - October/November 2019 - 1
Screen Printing - October/November 2019 - Contents
Screen Printing - October/November 2019 - 3
Screen Printing - October/November 2019 - 4
Screen Printing - October/November 2019 - 5
Screen Printing - October/November 2019 - 6
Screen Printing - October/November 2019 - 7
Screen Printing - October/November 2019 - 8
Screen Printing - October/November 2019 - 9
Screen Printing - October/November 2019 - 10
Screen Printing - October/November 2019 - 11
Screen Printing - October/November 2019 - 12
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Screen Printing - October/November 2019 - 16
Screen Printing - October/November 2019 - 17
Screen Printing - October/November 2019 - 18
Screen Printing - October/November 2019 - 19
Screen Printing - October/November 2019 - 20
Screen Printing - October/November 2019 - 21
Screen Printing - October/November 2019 - 22
Screen Printing - October/November 2019 - 23
Screen Printing - October/November 2019 - 24
Screen Printing - October/November 2019 - 25
Screen Printing - October/November 2019 - 26
Screen Printing - October/November 2019 - 27
Screen Printing - October/November 2019 - 28
Screen Printing - October/November 2019 - 29
Screen Printing - October/November 2019 - 30
Screen Printing - October/November 2019 - 31
Screen Printing - October/November 2019 - 32
Screen Printing - October/November 2019 - 33
Screen Printing - October/November 2019 - 34
Screen Printing - October/November 2019 - 35
Screen Printing - October/November 2019 - 36
Screen Printing - October/November 2019 - Cover3
Screen Printing - October/November 2019 - Cover4
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